Affordable Design Millet Wins 7 German iF Design Awards

On March 29 last year, Xiaomi Ecological Chain released a new brand, Mijia Mijia, which aims to be a work of art in life. In the past 2016, Xiaomi's eco-chain sales exceeded RMB 10 billion. Its products include 15 international design awards and several domestic design awards. With the continuous enrichment of Xiaomi's ecological chain, the company has not stopped on the road to design awards. At the beginning of the new year, Xiaomi's ecological chain has pressured its IH rice cookers, rice sweepers, millet drones, millet rice electric scooter, and millet. The iF International Design Awards 2017 was successfully won for various products such as bracelets, Xiaomi capsule earphones, and Mi Jia AIRWEAR anti-fog masks.

The German iF Design Award, founded in 1953, has become synonymous with excellence in design. Thousands of products compete for iF every year. Unlike many previous products participating in the iF design award selection, the Mi family brand and the Xiaomi ecological chain have always advocated consumption upgrades to provide users with the concept of high-quality and affordable smart home appliances. While focusing on smart and convenient operations, With the user's actual home style better integrated into one, the most important thing is the price of close to the people, so that more users can consume, enjoy the experience brought about by this high-quality products at any time.

Millet Bracelet 2 won this award again after the millet bracelet generation won in 2015. Millet Bracelet 2 adds OLED display and touch operation functions. By touching the round button, you can display current time, steps, heart rate, and even mileage, heat, and more. When the touch operation is not convenient, the wrist can be lifted and the wristband can automatically display the current time, which is easy and convenient. At the same time, Millet Bracelet 2 upgraded the sport pedometer algorithm based on a new hardware platform, effectively filtered high-frequency activities in the absence of motion, greatly improved the accuracy of step counting, and made the daily step measurement data more accurate. accurate. With the built-in motion and heart rate sensors, heart rate changes can be accurately read, and the heart rate during exercise can be monitored and prompted at any time. The exercise time and exercise volume can be freely planned according to the heart rate.

Mijia IH Rice Cooker is the first product after the launch of the “Mica” brand, and is the only pressure IH rice cooker currently sold in China. This rice cooker not only has the current advanced IH electromagnetic heating technology, but also uses a higher-end micro-pressure heating technology, so that the rice is evenly heated, nutrients and sweets penetrate more fully. The liner with gray cast iron as the base material has the thermal stability and magnetic permeability unmatched by the alloy liner. The intelligent thermostat control can adjust the hardness according to different kinds of rice and different preferences. It can also realize remote control, anytime and anywhere. Cook a soft, slightly sweet rice.

Mi's home sweeping robots are among the best in the market for sweeping machine products. The product design style is simple, and many of the molding features are calculated through experiments, aiming at the greatest degree of avoidance of jamming and improving the performance of obstacle avoidance and obstacle avoidance. The host uses a neutral color throughout, and the centerpiece features such as a laser ranging sensor and a sweeping brush are embellished with bold orange-red highlighting its powerful performance. Mi family sweeping robot is a household sweeping equipment with intelligent path planning function. It builds room maps and positioning in real time through laser ranging sensors and simultaneous positioning and map construction algorithms, and plans sweeping paths, which greatly improves sweeping efficiency and avoids duplicate sweeps. The 1800pa air pressure and streamlined muted air channels ensure clean cleaning. The 5200mAH battery provides 2.5 hours of battery life. It can support a cleaning area of ​​approximately 250 square meters of floor space. The device can also be remotely controlled with the mobile phone app to view and control the cleaning status in real time. Allows the device to work in an unattended scenario.

The millet drone is a consumer-grade intelligent aerial four-axis drone that can achieve a flight distance of up to 500 meters and a distance of up to 3,000 meters. It has a long standby time of 27 minutes and can record 4K or 1080P HD image quality. Aerial film images. Through the use of high-energy density batteries, high-efficiency ARAD aviation propeller-type propellers and body weight reduction and other sophisticated design, it has superior longevity of competing products. The foldable stand and quick release pan/tilt camera give it great portability. The integrated PTZ camera is more compact than competing products, and its shape is meticulously symmetrical, which helps to balance the forces during high-speed flight. The built-in chip can calculate motion compensation according to the flight attitude in real time, and drive the three-axis Brushless Motor to keep the camera shooting with high accuracy and stability. Interconnect with mobile phones, support real-time image transmission, one-button auto take-off and landing, one-click auto-return, automatic round-point flight, automatic route setting and destination flight. The flight control software pre-installs the no-fly zone map; and for the initial user, set the learning mode and focus on flight safety. The emergence of this consumer-grade drone has provided a new perspective for the public from a bird’s-eye view of the world and added cool outdoor fun.

Mijia Electric Scooter is a medium and short distance transportation tool in the city. Its product design is simple and smooth, the main body adopts neutral colors, and is dotted with orange-red color to increase vitality and personality. It is a fashionable and novel urban vehicle. The maximum speed can reach 25km/h (according to the Chinese traffic regulations), the cruising range is 30km, and the maximum load is 150kg. The product avoids the use of the common two-wheel folding structure, and is set on the pole, so that the load-bearing skeleton is always stable and reliable; at the same time, the folding standpipe is shortened and is not easy to shake. The clever striking component and the clasp fastening buckle combine to ensure multiple functions and reduce the appearance of trivial parts. The battery is placed under the pedals, which evenly balances the overall weight of the car and visually reduces the thickness of the car. The front wheel is equipped with an electronic brake and power recovery system, and a rear wheel brake. The front and rear wheels are inflated and use hot-melt materials. The high temperature generated by the brakes can improve the grip and safety.

The original design concept of Xiaomi capsule earphone was to create a comfortable earphone, so the half-ear design was adopted, and the back panel of the traditional earphone was replaced with the design of “air cushion capsule”, and it was possible to adapt to different sizes without any later accessories. Auricle, half-ear style with 45° angle, is not easy to fall off, and the internal metal material also has a spiral design. The wear of the Xiaomi capsule earphone is completely different from the previous product, and it is completely put into the ear, like an invisible wearing experience, even if you can sleep comfortably.

The Mi AirWear anti-haze mask is a double structure and is made for fresh air. The outer cover is made of strong and lightweight imported microfiber material. It can effectively protect the inner filter element while being comfortable to wear. The inner filter element adopts a 360° adaptable seal ring and is made of soft silicone material to better fit the facial skin and enhance the mask veneer. Double protection, so that every breath is guaranteed. Mi's AirWear anti-fog mask is soft, skin-friendly, anti-bacterial and dirt-repellent, and can be splashed with water. Through the fine processing of the microfiber material, the cover shows the texture of the leather, the color is saturated, and it is not easy to be deformed, which can produce a certain protective effect on the inner filter element. The cover is covered with radial air holes to increase air intake and ensure comfortable breathing. Through the improvement of the structure and material, the Mijia AirWear anti-fog mask has realized the user experience that is different from the traditional products.

With the advent of the consumption upgrade era, consumers pay more and more attention to the sense of design while focusing on the practicality of products. How to balance the practicality, design sense, and price is a big problem that confuses consumers to choose products. Good design products do not mean high prices, so it is even more sense to increase a design value that consumers can afford and use to get products. important. From the award-winning products of Xiaomi's ecological chain, we can see that all of them have a common ID design gene, are pursuing rationality, minimalism, and can be integrated into any environment. Functional design also brings unprecedented convenience to people's lives. It is worth mentioning that, in addition to the 2017 iF Design Award, the iF Design Gold Prize with higher gold content will also be officially announced on March 10, and there will be 75 international top design products. Can domestic manufacturers including Xiaomi seize this Oscar in the design world? Apply Lei Jun's phrase: always believe that good things are about to happen.

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