Today, shortening the distance to customers is the key to business success.

Why are you saying this? What do you think about this issue at Weidmüller?

Companies approach customers to foster customer loyalty. These customers trust the company and continue to patronize the company. Because loyal customers prefer to focus on a company for consumption, and have the potential to become an active supporter of the company. Our Weidmüller sales strategy is based on these considerations. As Chief Marketing Officer, I believe that maintaining domestic and foreign customers is the key to our company's success. That's why I've been focusing on getting closer to my customers. I visited a large number of customers around the world to understand their different areas and their positioning. Understand customers and work with them to develop solutions to problems that create added value for customers. These are the core of our sales activities. Internationalization is another factor in our success. This involves an understanding of different cultures. We only have to better serve our customers and develop the most suitable solution for them to achieve turnover.

What do you see as a challenge in the process of getting closer to your customers? How do you train your employees and build your team to overcome these challenges?

Keeping close to the customer requires constant communication. Efficient communication allows employees to understand the needs of their customers in depth. The more contacts there are during the sales process, the more satisfactory the results. The era when the entire company relies on one contact to maintain contact with the company has gone. For example, Weidmüller employs a senior industry development manager to provide services to clients. These managers are well-versed in the relevant industrial fields. They communicate with their customers on an equal footing to arrive at a solution that satisfies customers. Another very important customer contact is our sales representative. These regional sales representatives ensure the quality of personal services. Our pre-sales and after-sales services are based on our internal sales force. These people are well trained. They can act as a linker and operate as a team. The more we can grasp the needs of our customers, the deeper the stickiness of each other. Customer's good loyalty to the company directly affects sales.

How do you operate this in your international sales area?

Due to the increase in customer visits, we have also rebuilt our international sales area. We focus on our own sales activities, exploring the impact of synergies and enhancing our competitive position. This is consistent with our 2020 strategy. We have always focused on the market and our customers. This is based on the special geographical needs of our international customers. We have reclassified the sales area to accommodate changes in global consumer demand. In the process of transforming into a solution provider, we have been working hard to get closer to our customers.

To what extent do these changes affect this issue as part of Industry 4.0? What role does Weidmüller play in this relationship network?

From a technical and commercial point of view, Industry 4.0 requires good adaptability. Enterprises expand and change the range of products to integrate new solutions with new business models. As an industrial connection partner. Our main task is to save costs and create convenience for the company as much as possible in the process of Industry 4.0. That's why we offer our customers a complete solution portfolio. It covers everything from individual components to complete solutions. These complete solutions have been able to fully meet the requirements of Industry 4.0.

Can you give us a specific case?

For example, in the components section, we have Klippon® Connect, and Weidmüller's innovative electrical coupling solution makes planning, installation and operation more efficient. New terminal blocks and process support services are designed to add value to the product during assembly of the cabinet, from project planning to installation to operation. Weidmüller's WMC software solution enables faster selection, planning and ordering of rail end components, thereby increasing overall efficiency during the engineering process.

In terms of Industry 4.0, how does Weidmüller position himself?

Based on state-of-the-art information and communication technology, Weidmüller is committed to providing industrial connectivity solutions for future smart factories to meet the needs of Industry 4.0. Industrial analytics, cloud services, energy management, digitization and networking, and data synchronization are redefined in their lifecycle applications. Network-based cloud services can process intelligent information from around the world. No matter where we are, we can retrieve the information currently processed on the Internet and quickly and efficiently adjust the necessary software. Weidmüller's energy management solutions help increase efficiency and save potential in related systems. Weidmüller's industrial analysis program collects and processes different information from problematic systems and analyzes them using intelligent processes. On this basis, we output abnormal and inefficient information from different application software, speculate defects, and export maintenance opinions. In the use of innovative communicable signal converters, I/O systems, routers and switches, Weidmüller also provides effective data to the Internet to ensure IT security. In short, from the transformation of a component manufacturer to a solution supplier, Weidmüller combines existing solutions with newly derived solutions and integrates them into a total solution that fully meets the needs of Industry 4.0. .

Profile of Mr. José Carlos Álvarez Toba

José Carlos Álvarez Tobar has worked in Weidmüller for over 35 years. During this time, he served as General Manager of the Spanish branch and regional manager of Southern Europe. In 1979, as the general manager of the Spanish branch, he began his career at Weidmüller. In 2003, he was responsible for the entire region of southern Europe (France, Italy, Portugal, Spain, Switzerland and North Africa). In 2012, he was appointed Vice President of Executive Marketing in Southern Europe. In 2015, he served as Senior Executive Vice President of Brazil and Latin America. From March 1st, 2016, Mr. Álvarez Tobar was appointed Chief Marketing Officer of the Weidmüller Group.

Mr. Álvarez Tobar was born in Sevalia, Spain. Now he lives in Barcelona with his wife and three children. Mr. Álvarez Tobar is a mechanical engineer and holds a PADE Advanced Management Diploma from the InsTItuto Estudios Superiores Empresa (IESE) Business School in Barcelona. In addition to his Spanish native language, he is also fluent in English and German.

Yaskawa SGM7A Type Servo Motor

Yaskawa Low inertia, high speed servo motor SGM7A

Yaskawa SGM7A type servo motor

Wuxi Trenty Machinery & Equipment Co., Ltd. , https://www.elec-inverter.com