Bosch reaches for the plate! Siemens will not make home appliances in the future
[PConline News] Following the sale of home appliances business to Electrolux earlier this month, Siemens also announced that it has completely withdrawn from the home appliance industry. Yesterday, the Bosch Group, which is a German company, reached an agreement with Siemens AG: Robert Bosch will acquire a 50% stake in the joint venture company Bosch and Siemens Home Appliances Group (referred to as Boxi Home Appliances) held by Siemens. The total transaction price is 3 billion euros.
It is understood that the acquisition has been approved by both the board of directors and the board of supervisors and is expected to be completed in the first half of 2015.
At that time, Boxi Home Appliances will become a wholly owned subsidiary of the Bosch Group, but Boxi Home Appliances has been allowed to continue to use the Siemens brand to produce and sell household appliances for a long time. In 1967, Bosch and Siemens merged the household appliances business of the two sides to establish the Bo Xi Household Appliances. Since then, Siemens Home Appliances products have been independently produced and sold by Bo Xi Household Appliances, and after-sales service has been provided. Siemens as an investor does not participate in operations. In 2013, Bo Xi home appliance revenue reached 10.5 billion euros, making it the largest home appliance manufacturer in Europe.
Adjust organizational structure from next month
For Siemens, the veteran electronics and electrical engineering giant, the sale of home appliance business is one of the manifestations of its focus on electrification, automation and digital strategy. The reporter was informed that in May of this year, Siemens released a new strategy called “Vision for the company's 2020†and decided to place its core competencies on the growth areas with the longest potential, such as digitalization. Therefore, starting from this October, Siemens will make significant adjustments to its organizational structure, including the elimination of the “business area†hierarchy, the consolidation of the existing 16 business groups into 9 and so on.
“The new structure will come into effect next month, and we hope to bring customers closer and understand customer needs through internal transformation.†Xu Guojun, Vice President of Siemens (China) Co., Ltd. claimed that although the middle business field level was removed, Siemens The general direction of the business will not change. It is reported that currently Siemens' business is mainly distributed in the fields of industry, energy, building, transportation and medical care.
PConline comment: Recently, European and American household appliances have been under voluntary mergers and acquisitions. Actually, there are two reasons for the background: first, the productivity, profitability, and production and sales of the household appliance industry. These problems make foreign companies gradually think that the industry has not made much profit, at this time It is logical for companies to opt out and focus on more profitable businesses.
Secondly, due to the double attacks of Chinese and Korean companies, the formation of European and American companies is also difficult to adapt. Under the circumstances that the domestic and foreign economies have continued to stagnate, the operations of some companies may become more and more difficult. In this case, getting out early may not be a problem. Good thing.
In general, the prospects of the home appliance industry are not optimistic about the majority of people. As a "very mature" old industry, its inherent development impetus is insufficient, and revolutionary technology has been difficult to see, often cited intelligence. The fact that the paper is more effective than actual output, and that it hopes to expand the market is basically a play. It can only be carried out in the Red Sea. Under this background, if the international economic environment is not greatly improved, it is believed that in the future, the acquisition and acquisition of foreign companies will continue to be fearful, and the hollowing out of their industries will continue to be a rhythm.
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