Letv Handle Microsoft to Build Cloud Platform to Explore Business Opportunities

On December 19th, LeTV announced yesterday (December 18th) that it had reached a global strategic cooperation with Microsoft and adopted Azure Public Cloud based on Microsoft technology to combine LeTV Cloud Computing Services with Windows Azure media services to build a global video. cloud platform. At the same time, the two sides will also cooperate in various fields to explore more business opportunities in new areas.


He Lefu, chairman of Microsoft Greater China, said that Microsoft is undergoing a transformation to provide a variety of services through the cloud platform, including online entertainment, production and distribution of television programs, smart terminals, education, etc., which is in line with LeTV's business.

This cooperation can not only achieve technological complementarity, but also accelerate the promotion of music as a global strategy. Le Vision CTO Yang Yongqiang said that LeTV's cloud platform is a pioneer in overseas strategic deployment and cooperation with Microsoft can help it achieve rapid expansion. In the future, both parties will also cooperate in advertising marketing, smart hardware, games, car networking, and globalization.

It is reported that LeTV and Microsoft's cooperation mainly in the technical level. According to Yang Yongqiang, LeTV Cloud Computing assumes the LETV's strategic layout of 'platform + content + terminal + application' in the 'platform', which is not only LeTV's underlying cloud platform, but also an open platform to provide video cloud services to customers in the industry. In terms of product form, it is video cloud on demand, cloud broadcast, and top-level distribution and playback.

With a monthly user coverage of more than 350 million people and a large-screen daily average of over 10 million, Levision Cloud Platform also provides services for more than 2,000 enterprise-level customers. LeTV already has a powerful video user behavior analysis and big data mining capabilities, combined with Microsoft With powerful global platform strengths and public cloud services, LeTV Cloud Platform will create video cloud services with a better user experience and value for global users. LeTV's cooperation with Microsoft will not only enhance its video advantages but also support the video and cloud needs of its industry customers.

Currently, a large number of customers have accumulated on the Windows Azure platform. Along with the trend of the entire Internet video, more and more cloud computing customers demand video services. In Lexus, for Microsoft, video technology such as Levision Cloud On-Demand, Cloud Live, CDN, etc. based on capturing, transmitting, transferring, storing, sending, and broadcasting full video services will help Windows Azure enhance video capabilities and capabilities.

Earlier, LeTV’s senior vice president Peng Gang expressed during the media interview that LeTV’s ultimate goal was to create a smart home ecosystem. In the future, the company will connect all relevant living devices and let it serve the users. LeTV has successfully completed its first phase, launching a super TV, and smart box products. In the future, smart systems may enter investors' imaginations.

Relevant industry sources stated that when world-renowned software leaders hold hands with the upstarts known as “subversive”, the two sides reached a strategic cooperation, the collision and cooperation of these two major ecosystems, the future in advertising marketing, smart hardware, games, car networking, global Many fields can create enormous business opportunities.

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