Director of SARFT CAI Fuchao: Internet Audiovisual Masterminds Five Aspects

I am very happy to meet with friends from the national network audio-visual industry to gather together in Chengdu to discuss the development of network audio-visual development. This is an important event in the network audio-visual industry to implement the series of important speeches of the general secretary of the Internship and Peace and the central government's decision-making and deployment. It is a grand meeting for the prosperity of the business and the development of a healthy development together. Here, on behalf of the State Administration of Press, Publication, Radio, Film and Television, I would like to extend my warm congratulations on the convening of the conference.

At present, as the most exciting and most growing business on the Internet, Internet audio and video is receiving more and more attention and its influence is also increasing. Last month, the first World Internet Conference was held in Wuzhen, Zhejiang. General Secretary Xi Jinping actively promoted network construction in his congratulatory message, and made the development achievements of the Internet benefit the 1.3 billion Chinese people. The theme of the conference is "innovation, integration, and green", which not only embodies the spirit and development of the spirit of the important speech of the General Secretary, and the development of the concept and pursuit of network audiovisual, but also implies our responsibility and responsibility.

In recent years, with the promotion of relevant national policies, support from all walks of life, and the joint efforts of the information network industry, China's online audiovisual industry has shown a flourishing development. At present, the number of online video users in China has reached 439 million, accounting for nearly 70% of Internet users. The scale of users and the market have maintained a sustained and rapid growth; the proportion of video programs in mobile Internet traffic has steadily increased. Some large The share of mobile viewing on the audiovisual websites has surpassed the PC side; the quality of web-based audiovisual content continues to increase, and the collection and selection of the original network audiovisual programs of the “Chinese Dream” has attracted wide attention and a number of outstanding works have emerged; the order of transmission of audiovisual networks has been further standardized. The awareness of operating organizations in accordance with the law has obviously increased, laying a good foundation for the better and faster development of the entire industry.

In particular, it should be pointed out that in the process of the development of the Internet audio-visual industry, the mainstream media has also accelerated the pace of developing new media and promoting media integration. Take radio and television broadcasters as an example. At present, a total of 29 provincial and provincial (including provincial) broadcast and television broadcasting agencies have been allowed to open Internet radio and television stations, 24 urban TV stations have been allowed to jointly set up urban network television stations, and 6 broadcast and TV institutions Launched mobile TV integrated broadcast control services, 24 radio and television organizations opened mobile TV content services; 7 radio and television organizations built, managed and operated Internet TV integrated broadcast control platforms, and 14 radio and television organizations were approved to provide Internet TV content services. The nationwide radio and television organizations at or above the provincial level and some cities and counties of broadcasting and television have all set up businesses such as WeChat, Weibo, and clients; under the impetus of scientific and technological innovation in the field of information, information cloud platforms, multi-screen and multi-screen interactions have continued to emerge. All of these have greatly expanded the coverage and coverage of the mainstream media, and have greatly increased the influence of the mainstream media.

The central government attaches great importance to the development of the network audiovisual industry. The Third Plenary Session of the 18th CPC Central Committee emphasized that attention should be paid to the use and management of new media. In August of this year, General Secretary Xi Jinping presided over the fourth meeting of the Central Leading Group for Comprehensive Deepening of Reform and reviewed and adopted guidance on promoting the integration of traditional media and emerging media. He pointed out the direction for the development of media integration and proposed new higher levels. Claim. The Fourth Plenary Session of the 18th CPC Central Committee emphasized the need to strengthen legislation in the Internet field, improve laws and regulations concerning network information services, network security protection, and network social management, and standardize network behavior in accordance with law. The State Council has also issued a series of policies and measures to promote information consumption and develop a network economy. China's Internet audiovisual industry is ushering in a period of important strategic opportunities for rapid growth. I believe that in order to seize opportunities and accelerate development, we should focus on strengthening the following five aspects.

First, grasp the guide. The network audiovisual is aimed at the general public, disseminating spiritual and cultural products, and shouldering the important mission of leading the mind, promoting public opinion, inspiring the spirit, and supporting the culture. To ensure correct orientation is always the most fundamental requirement and the most important responsibility. All networked audio-visual institutions and practitioners must strengthen their sense of orientation and responsibility, adhere to the principle of solidarity, stability, and positive propaganda, vigorously disseminate and practice the core values ​​of socialism, sing the main melody, and transmit positive energy, in order to realize China. The Chinese dream of a great national rejuvenation creates a good atmosphere.

We must persist in giving top priority to social benefits, and in the spirit of being responsible to the nation, to the nation, and to future generations, to think about and examine what we should and should not spread, stand firm, keep the bottom line, and keep a good seal. We must not unilaterally pursue economic benefits, cater to unreasonable demands, cater to low-level tastes, and we always emphasize “unified standards both online and offline”. In the field of mass communication, the bottom line of laws, regulations, and morality must be adhered to, and the vulgar and vulgar winds must be Boycott, a video-visual site is responsible for this aspect of the main body.

We are also very pleased to see that many of the important websites we have here have performed their duties well in this regard. We should express our sincere gratitude to these responsible websites on behalf of our broad audience. We must put our responsibilities and requirements for grasping and guiding through all aspects, all aspects, and the entire process. We must truly make the network audiovisual a new frontier and platform for the dissemination of advanced socialist culture.

Second, mention quality. General Secretary Xi Jinping emphasized at the symposium on art work that, to promote the prosperity of art, the most fundamental thing is to create and produce outstanding works worthy of our great nation and great age. At present, the vast majority of audiovisual content is disseminated on the Internet, but the problems of good and bad are still very prominent, especially the lack of excellent quality. To develop the network audiovisual industry, we must adhere to the content-based approach, firmly grasp and focus on the central link of program creation and production, and strive to introduce more good works that are ideological, artistic, and ornamental. It is necessary to strengthen the people-centered creative orientation, to melt the spirit of China, to inherit the fine traditional Chinese culture, to display truth, goodness, beauty, and demeaning ugliness, and to strive to tell Chinese stories well.

To do a good job in network audio-visual services, if our new media only serves as a porter for traditional media and traditional content, this is still far from enough and we must increase our originality. To adapt to the new characteristics of network communications, and to address the new demands of multi-screen interactive new modes of communication and personalized content, to further strengthen content creation, production, and packaging distribution for different terminals and different user groups, and to practically enhance the closeness of Internet audiovisual programs and Sex and attraction.

This year, the General Directorate organized the "Networking of Core Values ​​of Socialism and Building Chinese Dreams" theme network of audiovisual original works, selection and exhibition of broadcasts. It also established a special fund for the construction of network audiovisual programs, focusing on outstanding original programs and major publicity projects for audiovisual media. Support. In the future, we will continue to comprehensively use awards appraisal, program broadcasting, special funds and other means to actively guide the creation and production of excellent content, and promote the transformation of audiovisual content from quality to quality. All of them are comrades in the industry. We also talk about our own words in the home. As a management agency, we need to have policy guidance. We need to introduce incentives and we need some financial support.

However, if we can really make our cyberspace clear, we will be able to allow our websites, especially those that are influential, to emerge a large number of suitable laws for the dissemination of new media. The masses of people would like to see it and be able to promote the main theme and pass on The energy, such excellent works, the real responsibility of the main body or our various sites, really able to work hard, make achievements or rely on the site of all practitioners.

Therefore, our government has guided this meeting today as a meeting for us to achieve prosperity, development, and healthy development. We hope that the websites that have made achievements will continue to consolidate their achievements and create new achievements. We haven’t done enough to create excellent original audio-visual programs. We hope that everyone will come from behind. We can really work hard in this new field of online audio-visual and we can create a large number of countries that can adapt to our country’s cultural situation. The outstanding works that the people expect are more hopeful that such outstanding works will emerge.

Third, re-innovation. Network audiovisual is the product of scientific and technological innovation, and innovation is a natural feature of network audiovisual. We are also very pleased to see that many of our websites, especially some powerful and influential ones, have achieved a lot of new achievements in the combination of science and technology and culture, and in terms of innovative means, innovative content, and innovative communication methods. The inexhaustible motive force for promoting the future development of the network audiovisual is also persisting in continuous innovation. Realistically speaking, although the mainstream media has made remarkable achievements in the development of new media, the propaganda film also showed that in the past year, many traditional media, especially the national mainstream media, have been playing a role in this respect. It should be very effective, but overall we still have many deficiencies, and there are weak links and problems.

To develop new media and promote the integration of traditional media and emerging media, we must always regard innovation as an important task and accelerate the building of a variety of new mainstream media with various forms, advanced methods, and competitiveness in all aspects of innovation. We must strive to build several new media groups with strong power, communication, credibility, and influence. We must innovate our ideas, and earnestly follow the law of news dissemination and the law of the development of new media. We must earnestly strengthen Internet thinking and effectively strengthen the development of integration.

It is necessary to innovate the application of technology and actively use technologies such as big data and cloud computing to build a new type of editing and distribution platform to achieve one-time collection of program content, multi-modality generation, and multi-terminal distribution. To innovate services, strengthen user awareness, focus on analyzing the characteristics and needs of users, provide users with diversified, personalized information and services, and make them tailor-made and accurate. We must innovate the institutional mechanisms, and on the premise of ensuring guidance, encourage and support the breaking of old regulations, explore a scientific and efficient integrated organizational structure, explore new capital operation methods and internal management methods, and realize the parallel and integrated development of traditional media and emerging media. To ensure that mainstream voices are spread better, faster, more efficiently, and more widely through the new network of audiovisual sites.

Fourth, security. Network security has become a common challenge faced by all countries in the world, and it is also a problem that must be highly valued in the development of network audiovisual. The network's audio-visual security is related to national security and social stability. It also affects the basic audio-visual rights and interests of the people. For example, in recent years, the Internet has become an important channel for some terrorist organizations to spread scary audio and video and instigate terrorist activities. There are other people with ulterior motives who also try to achieve some of their bad intentions and goals through new media. These must arouse us. Highly valued.

Security is the lifeline of our network audiovisual industry and we must ensure that security is at the highest level at all times. The network audio-visual institutions must establish and improve the review procedures for program content in accordance with the principle of “Who is responsible for who is responsible for the network?”, insist on pre-approval and post-casting, and strictly check and broadcast. Institutions and individuals that upload programs shall verify the authentic identity information, ensure that the program's security management is controllable, problems are traceable, and responsibility can be fulfilled. We must conscientiously implement the various systems and regulations for safe broadcast, and guard against all forms of attack and destruction. For new technologies and new applications for various video services, it is necessary to take precautions. The phrase we often say is "make the gates and then release water," and "bring the brakes on the road again." We must take precautions and do a good job in the realization of the silk. It is necessary to strengthen research on risk assessment of information security in new media, identify potential safety hazards in a timely manner, and continuously improve the level of information security protection in the entire industry.

In short, we must ensure the security of content, broadcasts, technology, and applications. We must never provide channels of transmission for harmful and harmful content. We must never give opportunities for crimes and terrorism. Let the Internet really benefit the country and benefit the people. .

Fifth, strengthen the rule of law. At present, implementing the spirit of the Fourth Plenary Session of the 18th CPC Central Committee, the process of the legalization of the Internet is accelerating. We must adhere to one-handed development and one-handed management. We must conduct scientific and effective management of traditional media and emerging media, online and offline, as well as different products and business formats, and ensure that the dissemination of information for the general public must follow a unified orientation. Content standards. From the perspective of government management departments, on the one hand, we will actively adapt to the requirements of practical development, strengthen the construction of laws and regulations, and continuously improve the institutionalization and standardization of management; on the other hand, we will strictly enforce the law to ensure that all laws and regulations are implemented. Institutions, management policies and measures are implemented.

From the perspective of network audio-visual institutions, it is necessary to firmly establish the awareness of the rule of law, persist in managing the network in accordance with the law, and conduct operations in accordance with laws and regulations. In recent days, the General Administration of Communications has clarified a series of specific policies and requirements for online self-made audiovisual program review and online overseas film and TV drama management. At the forum yesterday afternoon, Vice Minister Tian Jin also gave us fuller communication with the comrades on how to further standardize management and the requirements of the Internet industry. We hope that the entire Internet industry will have to determine the laws and regulations that have been set down. Seriously, we must implement it with a serious and serious attitude. We must understand our basic strategy of ruling the country in accordance with the law, hoping to be able to truly implement it under the conscious action of the Internet, and a good system of laws and regulations should, in the final analysis, rely on The executor can truly implement it, as long as our websites have established a very clear concept of the legal system and take legal management and legal operation as a major responsibility and mission. Our orderly health management on the Internet will surely be implemented. .

In this regard, many of our websites are doing very well. We insist on managing according to law. We train all employees and show a very good sense of responsibility, political awareness, and observance of the rule of law. The bottom line is to keep the bottom line of social morality. On the basis of adhering to the bottom line, we are still adhering to the promotion of the main melody to create excellent products. We have made great efforts and achieved very good results. With this opportunity, I would like to express my gratitude to all the websites, all institutions and all practitioners who have contributed to the healthy development and prosperity of our Internet.

Comrades and friends, the development of the Internet audio-visual industry is at a critical time, and the road ahead will be longer and broader. In order to disseminate information more vividly, the online world is more exciting, and people’s spiritual and cultural life is more abundant, let us unite as one and join hands in creating a bright future for the Chinese network audiovisual industry!

Finally, I wish the 2nd China Network Audiovisual Conference a complete success! Thank you!