LeTV Releases Super TV User Data
Clear: both; font-family: sans-serif; font-size: 16px; line-height: 1.5em;"> LeTV announced that Super TV sales in 2014 have exceeded 1.5 million units, completing annual sales one month ahead of schedule. The goal is to target 3 million to 4 million units of super TV sales in 2015, and to exceed 5 million units by the end of next year. At the same time, LeTV also announced the purchase of super TV user data. The data shows that the purchase of users is mainly men. Mainly, families with married families and children are the main buyers, and Guangdong, Beijing, and Jiangsu rank among the top three regions in terms of geographical distribution. In addition, Super TV is maintained at a high level whether it is the operating rate or the boot time. Also announced the super TV in the film, drama, variety and other data.
First, the purchase of users: dominated by men
In the crowd's attributes, the purchase of super TV is mainly dominated by men, with an average ratio of 8.4:1 for men and women. This fully demonstrates that Super TV is a smart product and is highly sought after by the influx of people who understand the Internet and love technology.
Second, the purchase of the family: the main family of married children
Judging from the family's attributes, the users of super-television are mainly married families with children, accounting for 35.29%; young married couples and couples account for 26.28%; married and elderly people share 25.09%; single and 9.74% of the singles live with the elderly; the others accounted for 3.61%.
Third, the type of purchase: mainly for the replacement of the original TV
Leshi Mall data show that more than half of the users purchase the Super TV is to replace the original TV, accounting for 57.7%; buy a house decoration also accounted for a high proportion, reaching 32%; the proportion of new users to buy TV is 10.3%.
Fourth, the geographical distribution of purchase: Guangdong, Beijing, Jiangsu ranked top three
The purchase of LeTV TV Super TV users is geographically distributed throughout the country. Among them, Guangdong ranks the top three with 16.16%, Beijing with 8.17%, and Jiangsu with 7.43%.
V. Super TV to open the highest authority for users
LeTV adheres to the innovative concept of “10 million people dissatisfied, tens of millions of people involved, tens of millions of people research and development, tens of millions of people use, tens of millions of people to spreadâ€, fearing users, opening up the highest authority to users, allowing users to fully participate in the product R & D, production, manufacturing, and sales, after-sales and other links, so that users have their own products, for the user to create an ever-increasing value of the ultimate experience of life circle, has been widely recognized fans.
Six, LetvUI Redefine Smart TV Operating System
LetvUI is a music video TV specially designed for smart TVs. It is the world’s first all-touch control system and is the only operating system in the world that is updated on a weekly basis. It has updated 14 stable versions and 60 development versions released externally. Currently, 90% of super TV users have updated LetvUI. Both the operating rate and the boot time are kept at a relatively high level. Judging from the overall performance, the super TV has a boot rate of 91%, the average daily boot time is 5.87 hours, and the super TV experience is optimized and improved by more than 6,000 items.
VII. Ecological Collaboration to Provide More Content and Services
Eight, logistics to achieve coverage without blind spots in the mainland Customer service call rate exceeds 95%
In terms of customer service, LeTV has established an efficient customer service team with more than 1,000 seats and more than 95% customer service. In terms of after-sales, LeTV has integrated the best quality after-sales service resources in the entire society, using 3 professional national service providers, 15 regional professional service providers, 7 service centers, and more than 3,000 service outlets to achieve no blind spots on the mainland. Commitment to service within 24 hours.
First, the purchase of users: dominated by men
Second, the purchase of the family: the main family of married children
Judging from the family's attributes, the users of super-television are mainly married families with children, accounting for 35.29%; young married couples and couples account for 26.28%; married and elderly people share 25.09%; single and 9.74% of the singles live with the elderly; the others accounted for 3.61%.
Third, the type of purchase: mainly for the replacement of the original TV
Leshi Mall data show that more than half of the users purchase the Super TV is to replace the original TV, accounting for 57.7%; buy a house decoration also accounted for a high proportion, reaching 32%; the proportion of new users to buy TV is 10.3%.
Fourth, the geographical distribution of purchase: Guangdong, Beijing, Jiangsu ranked top three
The purchase of LeTV TV Super TV users is geographically distributed throughout the country. Among them, Guangdong ranks the top three with 16.16%, Beijing with 8.17%, and Jiangsu with 7.43%.
V. Super TV to open the highest authority for users
LeTV adheres to the innovative concept of “10 million people dissatisfied, tens of millions of people involved, tens of millions of people research and development, tens of millions of people use, tens of millions of people to spreadâ€, fearing users, opening up the highest authority to users, allowing users to fully participate in the product R & D, production, manufacturing, and sales, after-sales and other links, so that users have their own products, for the user to create an ever-increasing value of the ultimate experience of life circle, has been widely recognized fans.
Six, LetvUI Redefine Smart TV Operating System
LetvUI is a music video TV specially designed for smart TVs. It is the world’s first all-touch control system and is the only operating system in the world that is updated on a weekly basis. It has updated 14 stable versions and 60 development versions released externally. Currently, 90% of super TV users have updated LetvUI. Both the operating rate and the boot time are kept at a relatively high level. Judging from the overall performance, the super TV has a boot rate of 91%, the average daily boot time is 5.87 hours, and the super TV experience is optimized and improved by more than 6,000 items.
VII. Ecological Collaboration to Provide More Content and Services
LeTV has a huge amount of genuine film and television content covering movies, TV dramas, animation, variety shows, sports, entertainment, documentaries and music as a home-made program. Through ecological collaboration, users can view these contents on TV as a super TV. In addition, Super TV is the only TV that knows what users are looking at and what they like to watch, and recommends relevant content for it. The latest data shows that Captain America 2, return, death squads, etc. ranked 3 TOP5 movie ratings; ancient swords Qi Tan, Ruan Chuan, Red Sorghum and other ranked TV top 5; I was the second season of singers, where is my father to the second season, etc. Rank variety show TOP5.
Eight, logistics to achieve coverage without blind spots in the mainland Customer service call rate exceeds 95%
LeTV continues to create a major home appliance logistics industry record, has become China's major logistics NO.1, now covers 616 cities. There are 6 central warehouses and 20 regional warehouses in the country. On average, more than 18,000 super TVs are delivered to users' homes during the peak period each year, and B2C's annual capacity exceeds 5 million units. And promised that from the date of delivery, 24 core cities will be delivered on the 3rd and other cities will be delivered on the 7th. Failure to deliver will be free of logistics service fees.
In terms of customer service, LeTV has established an efficient customer service team with more than 1,000 seats and more than 95% customer service. In terms of after-sales, LeTV has integrated the best quality after-sales service resources in the entire society, using 3 professional national service providers, 15 regional professional service providers, 7 service centers, and more than 3,000 service outlets to achieve no blind spots on the mainland. Commitment to service within 24 hours.
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