How does video game revenue from 0 to 100 million dollars break ice?

According to statistics from AVC, as of the third quarter of 2014, the nation’s smart TV sales exceeded 35 million units, and it is expected that in 2017, the number of smart TVs will exceed 200 million units. As of March 2014, the penetration rate of smart TVs has reached 56%. It is expected that the penetration rate will reach 70% by the end of 2014, and more than 8 million home users will become users of smart TV games.

With reference to the law of development of the mobile game market, when the terminal begins to rapidly become popular, the corresponding game market will also enter the outbreak period, which is enough to support most game companies. However, the video game industry has always been tepid, and the lack of confidence of game developers has led to a fundamental lack of power in the video game industry.

Yao Bin, CEO of Yunzhi Interactive, a TV body-sense game developer, said that currently domestic TV game content providers have different challenges because of the different types of games they develop. The biggest problem at the current stage of a somatosensory game is how to solve interactive problems so as to obtain more effective users.

Scarcity of game content makes ice hard to break

At this stage, most of the employees in the domestic video game industry are transitioned from mobile games and online games. They have seen “real money” in the game market, but after fought in the video game market, they are developers in a barren land. It is difficult to achieve immediate results. All links need to be re-opened. Users need time to develop. The development is much more difficult than the hand-to-hand games market that earns money every day.

This led to a large number of developers have chosen to use the "transplant game" to test the water TV screen, although this saves time and reduces the difficulty, but it eventually led to the TV screen showing the "walking everywhere" embarrassing situation. Whether it is quality, sound or control, the game experience has been greatly reduced, seriously affecting the user's perception of video games.

The development of real video games has high costs, complex adaptations, and large packages. At this stage, large manufacturers are unwilling to make money because they can’t make money, and small teams do not dare to launch a full-scale game, making the matching video game’s CP seriously inadequate. The scarcity has caused the market to stop and become an endless loop. The breakthrough point is still in the game.

Actively overcome difficulties before breaking ice

As we all know, the quality of video games depends entirely on the performance of CPUs and GPUs. Developers are often constrained by TV products produced by TV makers. The "small horse-drawn cart" model makes game developers at the present stage very troublesome. And the cycle of launching new TVs is very fast, which allows developers to devote most of their time and energy to the stability caused by the BUG, ​​taking into account the important characteristics of the game's billing points, numerical balance, and playability.

Similarly, the choice of video game engine is not easy for developers. In the case that the underlying framework is not built well and there is no uniform standard, most game developers are conservative.

Despite difficulties, pioneering and forward-thinking game companies have chosen to overcome difficulties. For instance, Yunzhi Interactive has chosen to independently develop its own game engine for game development. Yao Bin said that developing its own engine is a longer-term future. First of all, from the perspective of product operations, the micro-endgame's architecture can enable rapid product iteration; secondly, the autonomous engine can give fuller play to the characteristics of the hardware and support more external devices; and third, it is to better protect the intellectual property of the product. .

From a long-term point of view, game developers take the initiative to solve the technical problems existing on the TV, which is more conducive to building a unique ecosystem of TV games, and fundamentally break the bottleneck of content scarcity.

Electric Technology believes that TV games will one day realize the vision of "from 100 to 100 million yuan of revenue," but this time is still difficult to determine. The technical bottleneck and the imperfection of the industry should not be the reason for blocking the pioneers. At this stage, only a “good game” can make the whole industry see the hope of advancement.