TV station “single broadcast” wants to save money and “self-made” to break through the website

Immediately afterwards, Anhui Satellite TV announced the termination of my second-quarter copyright transfer contract for Korean 2 and was considered by the industry as a follow-up action. In addition, CCTV also said that this year's World Cup new media copyright is no longer distributed, but only used in the CNTV platform. This series of actions made "single broadcast" the key word for China's online video industry this year.

In response to the stand-alone broadcasting strategy of the TV station, at the "China Network Audiovisual Industry Forum 2014" recently held, iqiyi CEO Gong Yu stated that the video site was "borrowing chicken and laying eggs" before, but from January 1, next year, "chicken "Nothing.

The video website “pays money” to make a single set of input without losing TV station <br> The broadcasting strategy of the TV station is announced, and it will undoubtedly pose certain competitive pressure on major video websites. Therefore, the increase in self-control content, especially the self-made drama investment has become the choice of major video sites.
“Some TV stations think that it is impossible to block video sites without giving content to video sites. This will only force video sites to create content and improve the quality of homemade content,” said Yang Weidong, president of Tudou.com. According to its introduction, at present, some video sites have invested as much as 5 million yuan in their own set, no less than traditional TV dramas.
At present, major video sites have increased investment in home-made dramas. Sohu Video defines 2014 as the first year of the self-made drama; Youku Potato Group has invested more than RMB 300 million in the development of online shopping programs this year.
Luo Jianhui, director of the Network Audiovisual Program Management Division of the State Administration of Press, Publication, Radio, Film and Television, recently stated in Shanghai that as of the end of November this year, 396 network dramas had been registered for registration in the network video recording information of the State Administration of Press, Publication, Radio, Film and Television, and more than 2,000 microfilms. Ministry, the number of growth momentum is strong.
According to industry insiders, for video websites, homemade content is more conducive to strengthening the brand influence and user preference of online video companies. In 2015, self-control strategies that focus on the needs of Internet users will continue to be an important force for video vendors. In the future, there will be more high-quality home-made content, which will also become an important driving force for the growth of online video business revenue in the future.