Iqiyi artillery too, before the millet wolf, today Huawei Tiger

At the entrance of smart TV, an important smart home, Internet TV content has become more and more important. Especially when the General Administration of Radio, Film and Television is closely monitoring the TV box, iQiyi has become the object of major smart TV platforms.


Everyone knows that iQiyi is an independent video company formed by Baidu. With the powerful diversion of Baidu platform and the huge application distribution strength of Baidu platform on the mobile side, iQiyi soon became a domestic video website with Ultimo.

At the same time, iQIYI's advantages in Internet self-produced dramas have also become increasingly prominent. The establishment of Galaxy Internet TV is the beginning of iQIYI's entry into the Internet TV business.

At the entrance of smart TV, an important smart home, Internet TV content has become more and more important. Especially when the General Administration of Radio, Film and Television is closely monitoring the TV box, iQiyi has become the object of major smart TV platforms.

However, talking about China's Internet TV can be described as lively. Although Baidu launched the TV stick and Ali launched the Tmall box, it was the most lively of the millet and LeTV. From TV boxes, smart TVs to TV content, the struggle between Xiaomi and LeTV has begun to escalate.

The millet wolf is staring at iQIYI

Speaking of Internet TV, LeTV has succeeded in leading other smart TVs in hardware and content thanks to the advantages of video websites. However, Xiaomi's ambition in the smart home must not be overlooked, and Xiaomi wants to enter the smart home, smart TV is a very important one.

Xiaomi TV 2 is very popular this year due to its own creation. This makes LeTV's super TV feel a great threat, but for Xiaomi, LeTV has a killer, that is, TV content.

The millet box was caught unprepared by LeTV because it was related to the copyright of TV content. This made Xiaomi very hurt. If Xiaomi created his own content at this time, on the one hand, the time was too late, and on the other hand, the investment was huge. As a result, Xiaomi stared at iQiyi this powerful video content supply platform, ready to do something with LeTV. However, when Xiaomi was fighting against music, Huawei ran out to grab the meat.

Glory dared to push 4K boxes above the limelight

According to the latest news, Huawei glory will launch a TV box on the 16th, support 4K video output, and will use the latest processor from Hass. This 4K box will also support the H2.65 video encoding standard. Compared with the current H2.64 encoding, H2.65 can greatly compress the video volume under the same picture quality, which is more convenient for storage and mainstream media playback.

This is the time when SARFT's supervision of television boxes is becoming more acute. The reason why Huawei glory dared to introduce glory boxes at this time is that the main reason is that Huawei Glory has joined forces with the licensee of broadcasting and TV, Galaxy Internet TV Co., Ltd. In the future, it will be able to provide continuous and stable genuine content services.

Speaking of this Galaxy Internet TV company, many people may not know its specific background. It is a joint venture company established by the Central People's Broadcasting Corporation's subsidiary, China Guangguang New Media Corporation, Jiangsu TV Station and Iqiyi.com.

In other words, similar to Xiaomi, Huawei is also eyeing iQiyi Video. As for the future Huawei will also invest in iQiyi, this also needs to see Baidu's attitude.

Of course, for iQIYI, we can cooperate with several smart TV hardware vendors and have very important significance for the promotion of our own video content on internet TV. Although Baidu introduced a TV stick, Baidu has no obvious advantage in the field of smart TV. Therefore, for iQIYI, regardless of whether it is the Xiaomi wolf or the Huawei Tiger, opening up to cooperate with them is a wise choice.

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