Operators, Don't Do Kong Yiji in the Internet Age

"China Unicom, I heard that you have deceived privacy!"

"Telecom, I heard that you've found 'Special Offer' to be discovered!

Operators blushed and said to the public: “4G subscribers have exceeded 50 million.” Successively it is the public’s incomprehensible words, what “traffic management”, and what “smart pipe” and the like have caused everyone to laugh and fill up. Merry air.

Recently, the operator's shady three shots have made the operator, which has not received much attention in the Internet era, return to the public's perspective. For a time, there has been talk of investment in the industry and abroad that can “come with laughter and the industry never blames”. In addition to the few grievances of the operators from several private media outlets, other media have strongly condemned and vehemently protested. Although operators have publicly apologized in succession, most users still said they did not understand and did not accept it.

Operators can never be replaced. It operates the world's largest infrastructure network and carries the most mobile users in the world. However, in the age of the Internet, it suddenly lost its former glory and became airborne. Although it is indispensable, it seems to be “without him. That's what others do too. "

Why contribute so much to the omnipresence of the operator has become everyone ridiculed the Internet hole Yiji, often open the operator's news following the operator's comment, that picture can never stand to look straight. No matter how unfortunate the operators of the Internet era are, whether or not the competition should also be contested?

First, compete for users

The user's "hostility" to the operator stems from the instinct of information asymmetry between the "vulnerable group" and the "strong group," not to mention that you have money and power. However, if you have a "willfulness" move, it is impossible. forgive. More than a decade of explosive growth has long been affixed by users to profits and monopolies. In the past, growth had been a few streets away from GDP. Now that Internet products are in disorder, operators are indicators, while complaints and users are needed. They find that they have not accumulated any user word of mouth. The concept of “demonization” has been deeply rooted in people’s minds and it is difficult to remove them. However, this is not the fault of users. “Disappointment” is also a good idea for users. “Misunderstandings” means that this generation of operators should do their jobs well.

Previously immersed in making products, you should now open your eyes to the market. Retreat to be a thing to come out and make an advertisement even if the market puts it? Learn more about Internet companies, what conferences, communication sessions, experience days, and exhibition halls are all available to him. What is embarrassing?

Operators have hard work, contributions, grievances, mistakes, and attitudes after mistakes. How can users be unresponsive? Is the user not objective? The user can only see you on the TV, really far away.

Second, fight for the media

The contribution of the operators is obvious to all, and there are not many newspapers. However, the tall written language makes the user less understanding and cheers. How many base stations were built, how many mobile phones were sold, and how many users were developed were all your business achievements. However, negative reports have a lot of pain for the users. No matter what size they are, they can all arouse wide resonance.

The operator's exposure is too low, and when the exposure is high, it is when operators are “exposed”. Newspaper radio's advertisements have fought a lot, but repeated advertisements have no adhesion effect. If operators have done so many things in silence, there is nothing to report? The tallest one has to say, but also the humble one. Built 500,000 base stations, the hard work behind it? Developed 50 million users, behind the efforts? Don't just say achievements, but also talk about the process. Don't you say who knows? Others just saw you make money, but you did not see it at all.

Third, fight for yourself

It is quite appropriate to say that the operator is an elephant, but it has a strong body but no attack. In recent years, it has been eroded by OTT, and its own business has been repeatedly compressed. However, due to its own qualifications, it does not dare to think about other people’s cheeses. It does not dare to expand the possibilities of the operators, nor does it find any possibility of expansion. Be honest with your pipeline management and be a gentle elephant.

However, being an elephant does not mean not speaking, especially when faced with questions from the outside world. If you have a mistake, you don't want to sneak in, you have misunderstandings, and you don't explain it with emotion. This is better than the official media, and the tone of the official media has always made people feel less sincere.

Operators have a lot of vocal channels, but people feel that they lack vitality and domineering. For example, the official Weibo and various branch microblogs, the user interaction has never been full of one hundred, but a mood phrase can bring thousands of responses. Of course, operators have institutional rules. It is also very difficult for him to be rejuvenated. It would be better to rely more on the power of the media.

In addition, operators should not only pay attention to their own one-and-a-half area, major events inside and outside the line, the speech to speak, the commentary commented, others dared to say, what you dare not say, as long as you maintain an objective can be. The elephant is gentle again, but also a little mighty.
Operators, don't do it any more. The industry's pistachio is not so good. Do you know? The basic operator’s heart is bleeding.