Grasping the time of network integration and rewriting the network video industry

Zhang Rubo analyzes the development status of foreign countries and domestic countries: The advertising revenue of U.S. television organizations is far greater than the total advertising revenue of video sites. The major television networks and television stations basically have revenues of 20 to 30 billion U.S. dollars, and the largest video sites YouTube, advertising revenue is only billions of dollars, but in this case, most of the foreign video sites began to develop homemade content, in fact, have a certain impact on the television station.

This shock has already become apparent in China. The large-scale video websites Youku and Iqiyi already have billions of yuan in revenue. In addition to CCTV and Hunan Satellite TV, the other video channels revenue is very close to domestic video sites.

On the one hand, video websites have purchased a large number of television dramas broadcast by TV broadcasters. On the other hand, they have also vigorously developed their own home-made contents. Even many video websites have reversed their video production contents to television stations, even large-scale TV stations. .

“This makes the TV station gradually hollow and the video site gradually solidified. In the not-too-distant future, I joke that if the TV station may turn upside down and become a video website home-made program reverse output and playback platform, I think this This is what most of the powerful TV stations do not want to see," said Zhang Rubo.

He also stated that TV stations have strong news strength and a good advertising base, and it is necessary to export their own content to their own online brands. “I believe that in the future competition, one or more channels can form a video website group. There is a lot of room for growth in the field of video in the future.