Miss Dong, I’m afraid Xiaomi’s talking straight, don’t worry


On December 14th, Midea Group announced that it has signed a strategic cooperation agreement with Xiaomi Technology. The United States Group will issue 55 million shares to Xiaomi Technology at a price of 23.01 yuan per share, and the total amount of funds raised will not exceed 1.266 billion yuan. After the completion of the issuance, Xiaomi Technology will hold 55 million shares of the company, accounting for 1.288% of the total issued share capital of the company. Xiaomi can nominate one of its core executives as a director of Midea. Midea will perform its corresponding review resolution procedures in accordance with laws and regulations. The announcement also disclosed that Lei Jun owns 77.8% of Xiaomi Technology and is the largest shareholder of Xiaomi Technology. Other natural persons hold 22.2% of Xiaomi's shares.

Why did "Iron Lady" Dong Mingzhu "fear"?

In fact, the news of the cooperation between Xiaomi and the United States has long been rumored. At the Annual Meeting of Chinese Entrepreneurs, Dong Mingzhu said after reading this news: “I read an article yesterday on the Internet and I heard that Xiaomi and Midea’s cooperation, Dong Mingzhu was a bit anxious, what I was anxious about. The patent court ordered you to pay me two million, two swindlers together, and a thieves group.If one day your patent is more than me, your quality is better than me, I'm really anxious, I have to change myself, I need to refuel."

Dong Mingzhu called the United States a liar because some of the air conditioners sold by the United States had infringed Gree’s patents, and he was found to have lost 2 million yuan in compensation for Gree’s economic losses. And that Xiaomi is a liar means that Xiaomi’s mobile phone is banned from selling in India because Ericsson accused it of “unjustly” using a series of wireless technology patents.

Dong Mingzhu also said: Of course, I hope that as a Chinese company, I hope that Lei Jun’s enterprises will go out of the country, but unfortunately they have just been banned from going out. You have stolen people’s patents. Is it also a great company to steal someone else’s stuff? If I do, I'm embarrassed to say.

About Lei Jun Dong Mingzhu’s one billion yuan betting board, Dong Mingzhu said, “I think he gambling with me to bet on Huawei, and with the world’s top mobile gaming industry, it’s a real bet.

Dong Mingzhu, who claims to be the “Iron Lady”, is not excited because of the billions of betting on the surface of the Leibex Leijun. I think the following three reasons are the underlying reasons:

First, Gree and Midea, the giants of the two home appliance industries, have always been dead. Both have grievous grievances over the years. The two parties have also repeatedly referred to the court:


The two parties have won each other's litigation. Gree’s R&D strength is indeed superior to that in the professional field. This may be Dong Mingzhu’s belief that the US plagiarizes its patented technology as a source of thieves. Greemei's frenzied competition in the traditional home appliance industry formed a stalemate. Now the sudden incident of Xiaomi’s share of the United States has broken the existing pattern and made Iron Maiden Dong Mingzhu feel the pressure from his parents. His hair is understandable, but this is only One of the reasons, the more important reason is because of Xiaomi.

Xiaomi's recent investment news has continued. He has invested in Youku Tudou and iQiyi. In the field of cloud computing, Jinshan will invest US$1 billion in cloud services. Jinshan, Xiaomi and Temasek will jointly invest 295 million U.S. dollars in Internet infrastructure service providers. Century Internet. Xiaomi's ambition to build smart home appliances and create smart homes is a clear sign that Gree has no way of starting to face this rapidly rising opponent. Millet's corporate philosophy, way of thinking, marketing methods, capital operation and the traditional home appliance industry are very different, so that Gree once the boss, the famous decency does not know how to resolve, this is the real reason for Iron Maiden Dong Mingzhu hairpin.

Third, because of the dispute between Xiaomi and Gree, and the “between Reebs” and “Iron Lady”, it is not only the competition between the two companies. The gamble of two entrepreneurs is essentially two kinds of business concepts and two ways of thinking. , PK of two kinds of development modes, two kinds of marketing methods, even the confrontation of two systems. Xiaomi and Lei Jun represent the emerging Internet industry. They have achieved rapid expansion through the creation of micro-innovations such as branding, fan culture, and thirst for marketing. Although Xiaomi also clamored for its pursuit of ultimate user experience, product configuration The lack of limitations and patented technologies have caused many people to regard it as “super imitators.” Lei Jun’s “spirit of flying pigs” is prone to speculators' feelings. His rapid expansion is accompanied by mixed feelings and it is questionable. Only through the concept of constantly raising its valuation, the IPO is regarded as the ultimate goal. Some people even think that the Xiaomi model is a kind of injury to Chinese companies, but I believe that Xiaomi is the product of the phased development of China’s economic development. The current pattern of industrial structure is that any international brand, multinational company, or even all developed countries must go through this stage. This is just the beginning and it is by no means the end. It is believed that the vision and realm of Rebs will really create an apple. As a giant, it really became a "mine lord."

On the other hand, Gree, which has been difficult to break through in the traditional manufacturing industry, has marched on the shoulders of countless losers. Today, her development has also encountered a bottleneck, and it is urgent to find new ideas and new outlets. It is not Gree and “conformity” that must be followed. Iron Lady "The personality of Dong Mingzhu. A gamble is to stimulate the "Iron Lady" fighting spirit, I believe that Gree will also be under the leadership of "Iron Lady" struggling to meet the millet. However, hairpins are by no means the solution to the problem. Markets, users, and capital are the final chips to test their bets.

So why did Xiaomi choose the United States?

1. Lei Jun is building a smart home system centered on Xiaomi mobile phones. Lei Jun once said that Xiaomi devotes itself to the completion of three products: mobile phone tablet, TV box and router. Other areas of smart hardware are open to other companies, such as the production of millet power purple rice, production of millet bracelet Huami and just released millet air Zhimi company of purifiers. Millet's smart home system has covered TVs, bracelets, routers, blood pressure monitors, air purifiers, TV boxes and other products. This time the company shares in the United States, the two sides will likely cooperate in more smart home products.

2. The strong market presence of Midea is a huge market supplement for Xiaomi's smart home.

3. The United States released the smart home strategy in March of this year to realize the interconnection of all home appliances, which is similar to Xiaomi's smart home strategy. This allows both parties to hit it off.

4. Midea Group stated that the cooperation with Xiaomi Technology is in line with the industry intelligence, the diversified development trend of sales channels, and the need to deepen the strategic layout, which is conducive to promoting the company's development in the smart home ecological chain, mobile Internet and related industries. . Xiaomi's share of the United States, will also greatly enrich the millet smart home product line, but also can use the United States of the logistics, sales channels and upstream and downstream industry chain, enhance the competitiveness of other millet products.

Lei Dong’s bet is still unknown

However, Xiaomi's mind and pattern are even better. Xiaomi's share of the United States can be seen in the realm of Lei Jun, also shows that he discovered his own short board, Lei Jun used the action to verify the Mao Zedong Thought - "The enemy of the enemy is a friend." Make friends with the strong, play with friends, and never make "Xiao Ming." This is Lei Jun's "billion gamble" plus a heavy stack.

Whether it is Xiaomi or Gree, whether it is Lei Jun or Dong Mingzhu, who are all from the “barbaric growth” era, there is no best model, only the most suitable mode, do not laugh, do not worry, each company All need to get out of their own models, imitation is not shameful, but imitation is always shameful, we must understand imitation, but we are not blindly support and connivance, we should be made from China, China marketing, upgrade to create in China, China experience, Let us implement a real Chinese dream.
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