2014 video game industry big event!
First, you make it? The three major telecom operators are doing this
1. China Unicom Vodafone Store Launches V-Lobby Game Hall and Wardrobe Box Test TV Game
October 23, 2014, China Unicom fertile store joint IDG, the hand tour group organized future of home entertainment alliance launched officially released in Shenzhen. In this conference, China Unicom fertile stores simultaneously released new home entertainment platform --V music game lobby.
According to China Unicom game center fertile store operations director Fang Ye Jieshao day, "V game music hall" provides a hundred models fine game, focus on the big screen for the user to bring the ultimate gaming experience, but also full support for operators bill, micro-channel, Alipay, CUP and all ability to pay, and provide the phone number verification, a two-dimensional code scanning and other security payment, and peace of mind to reassure players. In addition, "V music game lobby" also provides smooth control, all major smart TV game adaptation, mainstream gaming handle, depth adaptation optimization, compatible with more than 80% of the gamepad open protocols, providing the smoothest navigation experience for the players.
In addition, at the press conference, China Unicom's WoWo store teamed up with Happy Sunshine Interactive Entertainment and Happy Microvision to launch a new generation of game box “WoWo Small Boxâ€. "Fun", "Good-looking" and "Easy to use" are the three major selling points of WoWo Small Boxes. They can simply and directly grasp the most basic home entertainment needs of users. In terms of video, with mango TV single broadcast resources, can provide 10,000 movies, 2 million hours of massive, genuine, high-definition video content; in terms of game resources, combined with Wo store synchronization released family entertainment video game platform - V Le game The hall provides users with rich and varied types of video game resources. In terms of living services, it provides various kinds of exquisite applications to create a home application service platform and brings fast and convenient life services to users.
2. Telecom Love Games
China Telecom Love Games TV Game Center is the earliest TV game market in China. At present, the center has nearly 200 video games, most of which are compatible with remote controls. The games in the Love Games TV Game Center are all designed for TV screens and provide TV game players with a better user experience. At the same time, love games have earlier realized the billing of video games.
In December 2014, the popularity of the popular game of Android TV was officially launched. The exclusive launch of China Telecom's Love Games TV Game Center. Players only need to search the monster world in the love game platform in the smart TV or TV box to download and install. The developer of Meng Meng World is Beijing Zhongxun Yonglian Technology Co., Ltd. and has been developing video games since 2012. It was the first developer to sign China Telecom’s love game platform, and has 7 video games on the line of love games.
3. Mobile and Games
In March of this year, China Mobile Game Base launched a video game platform, developed SDKs for TV games, and opened up billing capabilities, which could provide TV game services for the entire industry.
It is understood that the mobile SDK is based on call charges. The advantage of credit payment is that there is no need to pre-open an account like Alipay or WeChat. The mobile number itself is the user's account. In use, the phone bill must be present, rather than pre-charged or bank transfer.
In addition, China Mobile's video game service will also be based on its own box - Magic Box. In addition to games, this hardware device that has already been released can also provide information, video, lifestyle information, family cloud and other services.
Second, stunned! A part of radio and television operators are also tweeting this thing
1. GigaMedia launches new era of TV entertainment on line cloud games
In April 2014, the cloud game business was formally launched at Jishi Media. Users can play somatosensory games such as “fun golfâ€, “fruit cut†and “fun tennis†in their own living room through TV.
It is understood that cloud gaming is a business in the "home entertainment" brand created by Jishi Media Co., Ltd., which includes dozens of interactive games such as movement, somatosensory, fitness, chess, cards and puzzles. There are not only somatosensory games in the cloud game channel, there are dozens of large-scale 3D games, fighting games, puzzle games, and board games. After the cloud game is officially launched, users can experience the coolest and brightest dynamic games on their home TV screens without using high-end computers or professional game consoles. They can truly play games anytime, anywhere.
2. Gehua Cable Releases Gehua Yunfei TV and Cloud Games
On November 27, 2014, Gehua Cable officially released products such as “Gehua Yunfei†and “Cloud Gamesâ€.
It is understood that Gehua Yunfei can "push" videos from mobile terminals such as Pads and mobile phones onto the TV screens, and the smartphones and Pads "transform" into virtual remote controllers. Gehua Cloud Games allows set-top boxes to serve as game consoles. Cable TV users can run large-scale games on TV without the need for computers, game debuggers, etc., and support standard game peripheral access, such as game controllers, to ensure that users can obtain The same or even better experience than playing games.
3. Shaanxi Radio and Television Launches Video Game Operation and Content Cooperation Investment Promotion Work
On November 20, 2014, Shaanxi Radio and TV Network officially launched a video game operation and content cooperation and investment promotion work.
It is understood that Shaanxi Radio and TV Network plans to introduce video game content on high-definition interactive platforms to enhance the sustainable business innovation and operational benefits of Shaanxi Radio and TV network with a large amount of excellent game content and a good interactive gaming experience, and to develop users and improve user's viscosity for broadcasting and TV. And user value support. The content of the Shaanxi Broadcasting TV game cooperation investment includes the overall operation of the game platform, game content cooperation, and user development.
Third, venture capitalists are slowly tending to video games
TV games started later than pc games, but have attracted the attention of vc (risk investment) and competition in the upstream and downstream related projects of video game, a variety of special funds have been established. It is understood that in this round of video game investment, Qihoo 360, Singapore Temasek and so on.
For example, Zhongzhimeng united with Defeng Jielongmai, Temasek Xiangfeng, Unity Game Fund, Yuandu Venture Capital, Broadband Capital, Yingnuo Angel Fund, and nearly 10 other venture capital funds, as well as industry-renowned Huanwang technology and other well-known enterprises. The establishment of a platform for entrepreneurial heroes in the field of smart TV business startup (). Founded by China Intelligence Alliance (China Intelligent Multimedia Terminal Technology Alliance), the Entrepreneurship Exchange is an online platform of the China Entrepreneurship Club. It aims to provide entrepreneurs in the smart TV field with fast financing and landing channels and promote the flourishing of the smart TV industry. ,rapid development.
Fourth, game companies are accelerating research and development of video game products
Perfect world
In January 2014, Perfect World's cross-border cooperation, together with Shenzhen Skyworth Digital Technology Co., Ltd., made in-depth video games. It is reported that, to create a perfect world TOUCH dancing throughout the city and a series of boutique mobile gaming, through the integration of multiple resources, moving quickly to achieve the end in more areas of the overall layout of the television side also officially became a perfect world efforts to open markets. In this cooperation, Perfect World’s boutique mobile games, represented by TOUCH Dance City, formally entered the Skyworth Box S800 to satisfy more players’ demand for video games.
In February 2014, at the Mobile World Congress (MWC), Perfect World and Huawei Consumer BG formally signed a contract, announcing that both parties will achieve strategic cooperation in the field of video games. According to the cooperation agreement between the two parties, Huawei provided game console products, and Perfect World transplanted its various popular games to Huawei game consoles. In addition, Perfect World will introduce popular games suitable for Huawei game consoles on a global scale, and will optimize the game according to the “flavor†of domestic game players.
In August 2014, Perfect World announced the acquisition of the Microsoft Xbox ONE sales right and launched the first game experience centers in Beijing, Shanghai and Chongqing on October 18th. It is understood that, before this, Perfect has launched games on the Xbox without winter OL, the XBOX entered the perfect world gaming experience center, can make the game in equipment and product sales to achieve the concept of O2O2O practice, namely online booking, offline experience, Online experience games.
2. Blueport Online
In January 2014, the Blue Dragon Online King's Sword has been launched on the Ali TV application platform, and the products are also being developed and docked. The docking cooperation platform includes Xiaomi, LeTV (37.030, 0.17, 0.46%) (300104.SZ) and Baidu. Bo] and so on.
In the second half of 2014, the three games, Tay Pao, The Legend of Heroes, and the King's Sword's original team to build hero legend products all have TV game elements embedded in R&D.
3. Sago interaction
Xishanju teamed up with Xiaomi Technology to invest heavily in establishing Simi Interactive, specializing in the development of chess and casual games for “smart TV platformsâ€, focusing on the development and operation of “chess and casual gamesâ€.
On November 19, 2014, Simi Interactive held an opening ceremony and new product launching conference entitled “New Era, New Journey†at the Incubation Center Fortune Center. At the conference, Simi Interactive announced several new television games to the outside world for the first time. At present, Simi Landlords has been operating on smart TV platforms for more than two months. The maximum PCU is close to 10,000. With the increase of access platforms and the increasing popularity of smart TVs, data is still rising.
4. Have fun games
It has been observed that in some popular application store rankings, products launched by music games rank in the top five in the weekly and monthly download rankings, including self-developed products with music games, landlords, and music. Texas Hold'em and Boya Authorized the release of Boya Texas Hold'em. In the user's choice, there is a favorite landlord who has obtained preference and stands out.
It is understood that there is a landlord is a chess and card game elaborated for smart TV, is an exclusive original TV operation interactive experience, based on depth customization of TV remote control, use the remote control operation, the screen exquisite degree is quite high.
5. Polk City
This year, the new version of Polk Landlord launched in the city of Polk extended the use of mobile star star landlords, elements and characters implanted in the IP country love story, supplemented by small Shenyang, Liu Neng and other real voice, to give the user A new sense of enjoyment. Its detailed game screen is very suitable for TV big screen display, and it will give people the feeling of face-to-face interaction with the stars. In addition, the city of Polk specifically redesigns control methods for TV users' operating habits, reducing peripherals and lowering the threshold for users to play games.
6. New play
The public play hall was officially launched at the end of August this year and was exhibited on the ChinaJoy booth. The Public Play Games Hall is based on a television terminal and has invested in a company overseas to make video game distribution and intermodal platforms. The company, PlayJam, has been in the UK for many years and is the largest video game platform in Europe. Xinzhong Play has formed a strategic cooperation with PlayJam and will introduce many overseas TV game boutiques to the country to solve the problem of the lack of exciting game content on the market. The major games introduced include Prince of Persia and Black Parkour.
Five. Internet giants are pouring in. This is absolutely expected
1. Baidu releases TV game TV version 1.0
On August 15, 2014, Baidu released TV game TV version 1.0.
It is reported that the Baidu TV game TV version is designed for smart TVs and smart set-top boxes to create a game center, providing large-scale smart TV games, stand-alone games, double games and online games, all games are fully supported by the adapter handle, simple operation, no setting , Ordinary handle plug and play.
2. Alibaba launches cloud gaming platform to launch home digital entertainment ecosystem cooperation
On July 16, 2014, Alibaba held a press conference at its headquarters in Hangzhou to launch a family digital entertainment ecosystem, release a "cloud game" platform, and launch a voice remote control with "magic keys."
It is understood that cloud gaming refers to the game's interaction and data operations are all running on the cloud server, and the real-time screen is transmitted to the TV screen. Users can play games via Internet TV and high-speed broadband without downloading games.
3. Tencent and Konka launch game TV
On August 8, 2014, Konka established a strategic partnership with Tencent Games, and jointly launched Easy TV game TV.
It is understood that after Konka has established a strategic cooperative relationship with Tencent Games, users can enjoy the ever-expanding racing games on the Konka Easy TV, such as racing every day, cool running every day, QQ landlords, and civil aircraft wars. At present, users can connect TVs to control TV games through Android phones. Subsequently, Konka game TVs will have more titles on the line and support such control devices as the handles.
4. Xiaomi established a joint venture with Xishanju to establish Chengdu Simi Technology, focusing on the development of video game products
In the field of video games, Xiaomi Muteng has spared no effort to encourage developers to move their games to Xiaomi TV. In 2014, Xishan teamed up with Xishan to set up Simi Interactive and settled in Chengdu, which is known as the fourth city of online games. It is reported that Simi Interactive is the first domestic company specializing in the development of chess and casual games for “smart TV platformsâ€, focusing on the development and operation of “chess and casual gamesâ€.
5. Letv Ecology Research and Development Death Squads 3 Video Games
On March 25th, 2014, Yang Yongqiang, chief technology officer and deputy president of LeTV (300104.SZ), stated at the "TV Game Summit Forum" that many IP resources of LeTV can be turned into game content, like where the former father went. Later, someone successfully played a game where Daddy went. The Hollywood Films Demonstration Team 3 launched by LeTV this year will also develop a video game.
6. 360 Investment Scallion Game TV Game Host Grand Chief Listed
On November 29, 2013, Qihoo 360 invested in the Shanghai Scallion game and dipped into the game console market. Shallot game also lived up to expectations. In 2014, Qihoo 360 independently developed the world’s first Internet host “360 chiefsâ€.
It is reported that Scallion Games, with its exclusive patent pool technology authorized by the state, is equipped with a nationally authorized patented technology such as dynamic capture, somatosensory remote control and voice control for the “360 Chiefsâ€, and fully explores the Android hardware game function SDK. Support XTR3D somatosensory game technology, 4Players video game, Scallion game Android platform will also have its own three ACT, FPS games, 360 chiefs in their own performance in high-performance, high-performance, strong cooling, supporting a variety of accessories Powerful function and professional design of the camera equipped with Israel's ExtremeReality company's camera motion recognition technology, can accurately identify the human motion trajectory, so that video games more at ease and free.
VI. TV manufacturers are really good enough
1.TCL
In March 2014, TCL, a TV manufacturer, and Jingdong, a channel provider, and Gameloft, a game player, launched a strategic alliance for the TCL game ecosystem, and launched a new TV game. TCL later joined hands with the ATEN game platform and Unicom Broadband to create the nation’s largest video game platform ecosystem. ring".
2. Konka
On August 18, 2014, Konka Television announced a strategic partnership with Tencent Games and announced that Konka E-TV Slim is the smart TV that best matches X-Box.
In December 2014, Konka launched SLED's second-generation ultra-thin light new television, covering two new products, namely TV-Slim2 and Easy TV 4K OLED organic television. It also announced that "SLED" will be its product strategy for the future.
It is understood that in terms of content services, online video, online games, and online education will become the core applications of its smart TVs - Konka has combined domestic video website Youku Tudou, game giant Tencent Games, and Huanggang Education as strategic partners for users. Provide massive online content services.
3. Skyworth
On August 20, 2014, Skyworth partnered with TV Play Games to launch a 4K video game.
VII. Some bottlenecks and problems encountered in video games We all work together to resolve
Although the video game industry is hot and good, there are still many problems. At present, the industry generally believes that the following major problems exist:
The first is the lack of content. In terms of "quality", the picture quality is not good, the resolution of the game is generally not high, and it is basically 720P or even lower; the manipulation is complicated and crappy; in terms of "quantity", most games are directly transplanted from mobile games, specifically The TV screen was born with very few games.
The second is that hardware becomes a bottleneck. In terms of performance, the current hardware's carrying capacity is limited, which limits the imagination of developers and the entry of game masterpieces. Fragmentation has caused many development and sales systems to be inconsistent, thus affecting the development of the content level.
Third, the profit model is not clear. How to make profit is a question that needs to be considered. Fourth, payment channels are not smooth.
Although there are many problems, under the concerted efforts of all parties, this year's video games will continue to benefit, and some issues have been resolved accordingly.
1. Game console ban lifted
Earlier this year, the State Council announced a series of preferential policies on the Shanghai Free Trade Zone. The 13-year-old video game ban in China was lifted. This provided a "golden key" for the opening of the domestic video game market.
2. Content
In terms of developing game content, a large number of CPs are currently coming, but successful video game works must have multiple elements at the same time, including high-definition picture and depth content, easy-to-operate devices, appropriate game prices, and multi-screen interaction. To create a successful video game, the industry needs to focus on strength, highlight the encirclement, and game masterpiece is the most important thing. So what is suitable for video games? In fact, this still needs to wait for the market to test.
At present, a large number of CPs are already developing video games and they also hope to inject their own strength into the entire industry. Both Ubisoft Mobile Games and Blueport Interactive told reporters that they hope to bring more exciting content to China's video game market.
3, control
In terms of handling, Zhang Peng, general manager of the China Telecom Game Operations Center, presented the most important obstacle to the development of video games at the 2014 Asia-Pacific OTT Summit's Love Games Sub-forum, and called for the industry to work together.
4, pay
In terms of payment, Wang Yu, the head of China Telecom’s Love Games Operations Center, once said that the entire industry needs to work together to form a common payment standard. In terms of broadband payments, China Telecom loves games to open up broadband payments in all provinces. The success rate of such payments can reach 40,50%. For large sums, it still depends on third-party payment methods such as Alipay and Wechat.
5, the terminal
Although the current carrying capacity of terminal performance is limited, many manufacturers are doing their best efforts to improve. Rita, deputy general manager of TCL Multimedia Internet Center at China Telecom Love Games 2014 Asia-Pacific OTT Summit, said that from last year to the present, TCL has continuously invested in video games and currently has more than one million installed terminals. In the past year, TCL has promoted a variety of game terminals, including game television, OTT boxes, and game consoles.
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