SARFT's “External Order” overseas drama delayed by six months to broadcast piracy or comeback

The management of overseas dramas will become more standardized and rigorous next year. As a result, the booming trend of the major video websites in recent years tends to cool down. At the 2014 China Film and Television Arts Innovation Summit, the reporter learned that the lag time for the overseas drama introduction window next year is about half a year. The introduction of the “time difference” in the first half of the year has caused industry insiders to worry that piracy will come back. The heads of several major video websites stated that they are seeking solutions and cooperated with the competent authorities to do a good job in the protection of copyrights.


Next year, due to the SARFT’s implementation of the “out-of-order” order, the introduction of overseas drama requires that the overseas content purchased by the video website must be held for certification. The US drama fans and Korean drama fans can no longer achieve the first time to follow overseas hot plays. Speaking of the impact of limited broadcasts on overseas plays, Zhang Yixin, general manager of Iqiyi's copyright production management center, felt that the biggest problem was that overseas dramas could not be broadcast simultaneously, which may create room for piracy. In recent years, several video sites have introduced copyright through the use of copyright, and they have followed the overseas hot broadcasts. This has contained pirated videos and it has been unknowingly disappeared in people’s lives. Ding Heng, senior director of Youku Potato, predicts that if overseas dramas cannot be synchronized and broadcast, piracy may spread. Youku Potato hopes to work together with the management department to find a solution. Sohu’s general manager of Copyright Film and Television Center Mark also said that Sohu will strive to buy the content through the approval as soon as possible to meet with friends, while cooperating with the higher authorities to do a good job in the protection of anti-piracy rights, to minimize the loss to a minimum.

However, each video site believes that the restrictions imposed by overseas dramas have limited impact on the overall video site, because the audience for watching American dramas is relatively high-end, many are business people, have certain educational backgrounds and industry backgrounds, like overseas culture, and truly American drama users. In fact, it is a niche, not an Internet user. Internet users are defined as after 80's 90's, and even after 95's, they are often also game users. The main traffic of major websites is not from American TV dramas, but domestic TV dramas and large-scale variety shows. Some US TV programs accounted for only a single digit in overall traffic, so the impact was not that great.

A video site professional responsible for the purchase of the drama told reporters that the purchase price of overseas drama is not much different from that of domestic drama, but the flow of overseas drama is only one-tenth of that of the national opera, so the precondition for the introduction of tight overseas drama policies Next, overseas video dramas of various video websites will be more cautious. In the past, the phenomenon of domestic video websites competing for hot US dramas and Korean dramas is also cooling down. For the space reserved for the reduction of overseas drama next year, each video site will be filled with domestic dramas and home-made plays.

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