Open the new era of living room giant screen Toshiba has entered the "7 era"

As an essential home appliance for living room entertainment, the standard size of TVs has been steadily increasing in recent years. From 43 inches to 55 inches, consumers are now looking for even larger screens, with 65-inch, 70-inch, and even bigger sizes becoming more popular. The bigger the screen, the more immersive and visually stunning the experience becomes. It can make you feel like you're sitting in a movie theater, with the entire screen filling your field of view.




Demand drives innovation, and many TV manufacturers are now focusing on large-screen models. Prices are continuously rising, especially after 55-inch TVs became mainstream last year. This year, 65-inch, 75-inch, 78-inch, and even larger sizes are showing great growth potential, possibly becoming the most popular products in the 2017 TV market.

As a top 500 global company with nearly a century of experience in TV research and development, Toshiba has set strict design and quality standards to ensure safety, longer lifespan, and superior sound quality. While many manufacturers focus on high-end production lines, Toshiba has already started mass production of 78-inch large-screen TVs, marking its entry into the big-screen market.

Not only is the size impressive, but the design is also sleek. To offer the best audio-visual experience for every family, Toshiba’s product line ranges from 78 inches down to 32 inches, covering all common TV sizes. Its 78-inch curved screen delivers a realistic visual experience, making it feel as if you're right in the scene, offering an unmatched sense of immersion.

While 55-inch TVs remain popular, the future belongs to 75-inch and larger screens. According to Sino-Irish data, high-end large-screen TVs have become a major consumer trend. In the first half of 2017, the 55-inch segment reached 40%, up 41.3% year-on-year, while 65-inch and above accounted for over 10%, with a 91.0% increase. Sizes like 65-inch, 75-inch, and 78-inch are now hot trends in the industry.




From the industry's upstream perspective, companies like LG, BOE, Innolux, and China Star Opto-Electric are investing in 10-11 generation panel lines, all targeting the 60-85 inch large-screen market. On the manufacturing side, both domestic and foreign brands such as Samsung, Sony, Sharp, and Philips, as well as internet TV companies, are entering the large-screen space. This shows that large-screen TVs are becoming an irreversible trend.
Of course, some consumers may question whether viewing distance matters when choosing a TV size. However, as display technology matures, many manufacturers have introduced eye protection features. Large-screen LCDs are now better suited for smaller spaces, with optimal viewing distances constantly decreasing.




On the other hand, as a long-lasting consumer electronics product, televisions typically last 5-10 years. A larger screen offers a better viewing experience and more impactful visuals. If you're considering a 65-inch TV, we recommend going for 75-inch or 78-inch models directly for a more surprising experience. Whether for watching videos or gaming, large screens provide an unmatched visual impact compared to smaller ones.

Recommended Product: Toshiba 78U8700C
Reference price: 26,999 yuan

The Toshiba Skyscraper 78U8700C is a new curved TV designed for audiophiles and visual enthusiasts. With a 78-inch screen and a 4000R curvature, it offers a wider field of view, creating an immersive experience that feels like being inside the scene. This sensory shock is truly unforgettable.




Without excellent image quality, this 78-inch screen would not be impressive. The 78U8700C features ultra HD 4K resolution, second-generation high color gamut display technology, and MEMC motion compensation. It delivers natural colors, dynamic light HDR optimization, and detailed picture enhancements for smoother and more vivid video playback.




High-quality visuals without equally good sound cannot create a true cinema experience. The 78U8700C features rocket sound effects, bass boost technology, and a fourth-generation rocket cannon speaker system. This provides accurate, layered sound and powerful bass extension, delivering a thrilling stereo effect.




In addition to stunning visuals, the 78U8700C offers a smooth and comfortable user experience. It features a new generation of smart processing, including a 64-bit quad-core CPU and GPU, 2GB RAM, and 8GB storage. This ensures faster performance and fewer lags during video playback. It also includes an intelligent voice remote control, making it easy for all ages to use.


Recommended Product: Toshiba 75U7700C
Reference price: 21,999 yuan

The 75U7700C uses an ultra-thin backplane with a 50% larger cooling area, ensuring efficient heat dissipation and a longer lifespan. Its cast iron base guarantees durability and a sleek design.




Equipped with a 3-color 4KA++ screen and the REGZA image engine, the 75U7700C offers advanced image processing and multi-frame comparison for clearer digital and HD content. It also includes anti-blue light technology, reducing blue light by 30%-50% to protect your eyes.




The 75U7700C features a front-mounted fourth-generation rocket launcher, with a larger cavity and more powerful sound output. It uses a separate crossover system for mid-bass and high-pitched sounds, providing clearer audio. It also supports DTS and Dolby Digital Plus for high-quality movie soundtracks.

Toshiba 75U7700C collaborates with Tencent Video, offering exclusive NBA live streams, variety shows, and more. It also includes QQ Music, K songs, MVs, and Penguin Theater, providing a complete entertainment experience. It synchronizes with global cinema releases, giving users a "simultaneous cinema" service.




The 75U7700C combines Japanese craftsmanship, advanced audio-visual technology, and a smart operating system tailored for the Chinese market. It also features an AI voice remote control that is intuitive and user-friendly.

Summary: With Double 11 approaching, Toshiba is launching promotions across e-commerce platforms. All sizes, from 32 to 78 inches, are available at least 300 yuan off. Purchase the 78-inch U8700C and receive a 55-inch 4K flat TV free of charge.




Smart TV/box information can be found on Smart TV Information Network Sofa Butler (http://), a leading platform for TV boxes and smart TVs in China, providing comprehensive resources and support.

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