Open the new era of living room giant screen Toshiba has entered the "7 era"

As a must-have home appliance for living room entertainment, the mainstream size of living room TVs has been gradually increasing in recent years, moving from 43 inches to 55 inches. However, consumer demand is always evolving, and more people are now dreaming of larger screens—65 inches, 70 inches, or even bigger. Indeed, the bigger the screen, the more immersive and visually stunning the experience can be. It can create a feeling as if you're sitting in a movie theater, with every frame drawing you into the action.




As demand grows, many TV manufacturers are shifting their focus toward large-screen models. New products are being launched with increasingly larger sizes, and prices are also rising. Especially after 55-inch TVs became the standard last year, this year's 65-inch, 75-inch, 78-inch, and even larger models show great potential for growth and could become the hottest products in the color TV market for 2017.

As a top 500 global enterprise with nearly a century of experience in TV R&D and manufacturing, Toshiba has established strict design specifications and quality standards to build a brand image known for safety, longer lifespan, and superior sound quality. While many competitors are investing in high-end production lines, Toshiba has already started mass production of 78-inch large-screen TVs and has officially entered the large-size TV market.

Not only are the sizes getting bigger, but the design is also becoming simpler. To provide the best audio-visual experience for different families, Toshiba ensures that its TV lineup covers a wide range of sizes—from 78 inches down to 32 inches—meeting the needs of all types of households. In particular, its 78-inch curved screen model offers a realistic visual experience, making you feel like you're right in the scene. This truly realizes the "living room or theater" audiovisual perception with an incredibly strong sense of immersion.

Although 55-inch TVs are currently the most popular, the future clearly belongs to 75-inch and above. According to Sino-Irish data, high-end large-screen TVs have become the mainstream trend in the color TV market. In the first half of 2017, not only did high-end display technology gain popularity, but the increase in screen size was also significant. The share of 55-inch TVs reached 40%, up 41.3% year-on-year. Sales of 65-inch and larger TVs accounted for over 10%, with a 91.0% increase. Models such as 65-inch, 75-inch, and 78-inch have become the new hotspots in the industry.




From an industry perspective, companies like LG, BOE, Innolux, and China Star Opto-Electric have invested in 10-11 generation panel lines, all targeting the 60-85 inch large-screen market. On the manufacturing side, both domestic traditional brands and foreign companies such as Samsung, Sony, Sharp, and Philips, as well as internet TV companies and micro-whales, have all set their sights on the large-screen market. These signs indicate that large-screen TVs have become an irreversible trend in the industry.
Of course, many consumers may question whether viewing distance should be considered when choosing a TV size. However, as display technology matures, many manufacturers have begun developing eye protection features. It can be said that large-screen LCDs are now best viewed at closer distances, making them suitable even for small living rooms.




On the other hand, as a relatively long-lasting consumer electronics product, televisions typically have a lifespan of 5–10 years. With such a long-term investment, a larger screen can offer a better viewing experience and more impactful audio-visual effects. If you're considering a 65-inch TV, we recommend going for 75-inch or even 78-inch models directly, which can bring you more surprises. Whether it’s for watching videos or gaming, the visual impact of a large screen is unmatched by smaller TVs.

Recommended Product: Toshiba 78U8700C
Reference price: 26,999 yuan

The Toshiba Skyscraper 78U8700C is a new curved television designed for those who seek ultimate audio-visual experiences. With a 78-inch screen, 4000R gold curvature, and a wider field of view, it immerses you in the content. This sensory experience is nothing short of shocking!




Without excellent image quality, even a 78-inch screen would fall short. The Toshiba 78U8700C delivers ultra-high-definition 4K resolution, paired with Toshiba's second-generation high-color-gamut display technology and MEMC intelligent motion compensation. This combination brings out natural and vivid colors, while dynamic light HDR optimizes images in real-time, revealing more detailed and vibrant visuals. The result is smooth, lifelike motion.




High-quality visuals alone aren’t enough for a true cinema experience. The Toshiba 78U8700C features rocket sound effects and bass boost technology, restoring the full range of sound and delivering powerful, immersive audio. Its fourth-generation rocket cannon speaker system provides accurate and layered sound, while the newly developed bass speaker and high-power boosting system deliver deep, rich bass. The result is an incredible stereo effect that brings movies to life.




The author's comments: Beyond the visual shock, the Toshiba 78U8700C also offers a smoother and more comfortable user experience. It features a new generation of smart operating system, powered by a 64-bit quad-core CPU and GPU, ensuring faster data processing. With 2GB of RAM, it avoids lag during video playback, and 8GB of storage allows for more apps without space issues. Plus, the intelligent voice remote control makes it easy for everyone, including the elderly and children, to interact with the TV effortlessly.


Recommended Product: Toshiba 75U7700C
Reference price: 21,999 yuan

The Toshiba 75U7700C uses an integrated ultra-thin backplane, increasing the cooling area by 50%. This efficient heat dissipation helps prevent aging and extends the TV’s lifespan. The entire metal base ensures a sturdy build while maintaining a sleek, elegant design.




The 75U7700C uses the highest industry-standard 3-color 4KA++ screen and is equipped with the REGZA image quality engine, a new generation of image adjustment technology. It performs multi-frame comparisons to select the best frame, ensuring accurate reproduction of digital TV and HD movie content. Global color gamut restoration and MEMC motion compensation maximize picture quality, bringing the image to life.




As a high-end LCD TV, the 75U7700C incorporates anti-blue light technology, reducing blue light energy by 30% to 50%. This helps protect your eyes by minimizing exposure to harmful blue light from the source.

The 75U7700C features a front-mounted fourth-generation rocket launcher. With four separate speakers, it delivers more powerful and clear sound. The digital crossover system separates mid-bass and high-pitched sounds, offering a more distinct and immersive listening experience. It also supports DTS and Dolby Digital Plus for high-quality decoding of movie soundtracks.




Since it's summer vacation, there's no shortage of content. Toshiba has partnered with Tencent Video to offer a wide range of films, TV dramas, variety shows, and exclusive NBA live coverage. It also includes health, parenting education, and more. With QQ Music's massive music library, you can enjoy songs and MVs anytime. Additionally, it features Penguin Theater, offering three major broadcast channels worldwide, synchronizing with global cinema releases. Users can enjoy the "simultaneous cinema" service, watching new movies right after they hit theaters.




The author's comments: The 75U7700C not only showcases Japanese craftsmanship and advanced audio-visual technology, but also features a smart operating system tailored for the Chinese market. Its AI Voice remote control is "obedient and more sensible," making it easier for users to interact with the TV.

Summary: With Double 11 approaching, consumers are ready to spend. Toshiba is joining forces with multiple e-commerce platforms for promotional activities, offering discounts of at least 300 yuan on all sizes from 32 inches to 78 inches. When you purchase the 78-inch curved TV U8700C, you'll receive a free 55-inch 4K flat-panel TV from Toshiba.




Smart TV/box information can be found on Smart TV Network Sofa Butler (http://), a leading website in China for TV boxes and smart TVs, providing information, communication, software, and more. It answers questions and offers support for smart TVs and related services.

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