Sanxiong Aurora and Li Chen join hands to open a new veil of home lighting
On October 31, Sanxiong Aurora held its “Climate and More Wonderful†strategic upgrade event and the launch of its new home lighting products in the Starlight Alliance of Guzhen Town, Zhongshan City. The event marked a significant milestone for the brand as it unveiled its long-awaited home lighting collection to industry professionals and media.
The conference was graced by Li Chen, a well-known artist and spokesperson for Sanxiong Aurora, who played a key role in unveiling the new products. He also shared his insights on the brand's vision and values with the guests, highlighting the deep connection between Sanxiong Aurora and its audience.
The new product lineup consists of three distinct series tailored for young consumers: the Chinese Impression, Minimalist Life, and Shanghai Style Classics. Each series reflects different cultural inspirations and modern design sensibilities, aiming to resonate with today’s evolving tastes.
The Chinese Impression series draws from traditional Chinese culture, blending heritage with contemporary needs to showcase the richness of national identity. The Minimalist Life series emphasizes simplicity and elegance, offering a serene and stylish approach to modern living. Meanwhile, the Shanghai Style Classics series captures the essence of global culture, presenting a vibrant and refined aesthetic that speaks to a cosmopolitan audience.
During the event, Sanxiong Aurora used creative and immersive techniques to present the new products, including performances, music, and storytelling. This unique approach not only highlighted the features of the products but also reinforced the brand’s commitment to delivering an elevated lighting experience.
Li Chen, who has become the face of Sanxiong Aurora, expressed his admiration for the brand’s dedication to environmental sustainability and innovation. He praised the company’s efforts in developing energy-efficient, high-quality lighting solutions and its active role in promoting science and technology education.
In addition to the product launch, Sanxiong Aurora officially opened its first-ever home lighting store at the Starlight Alliance in Guzhen. As the world’s first store to fully embody the brand’s new identity and concept, it received widespread attention. Key executives from the company, along with Li Chen, were present to celebrate the opening.
Zhang Yutao, Chairman of Sanxiong Aurora, emphasized that the home lighting project is a crucial part of the company’s strategic growth plan. He outlined the company’s goals for 2017, including expanding into secondary and tertiary markets, enhancing product quality, and optimizing marketing strategies. The “1+N†development model was introduced to streamline operations and boost efficiency across the retail network.
Inside the store, Sanxiong Aurora showcased its latest retail design, featuring a double-action layout and high-end product displays. To enhance customer experience, the store also recreated realistic home environments based on different product styles, offering a one-stop solution for home lighting needs.
With new products, a fresh brand image, and innovative strategies, Sanxiong Aurora is taking bold steps to grow its home lighting business. The launch of the three new series is expected to open up new opportunities for the brand and pave the way for a future filled with high-end, meaningful lighting experiences.
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