On October 31, Sanxiong Aurora hosted a "Climate and More Wonderful" strategic upgrade event along with the launch of its new home lighting products in the Starlight Alliance of Guzhen Town, Zhongshan City. This highly anticipated gathering marked the official unveiling of Sanxiong Aurora’s latest innovations in home lighting, drawing attention from industry experts and media alike.
A series of images were displayed during the event, showcasing the brand's new product line in detail. Among the highlights was the presence of Li Chen, a well-known Chinese actor and spokesperson for Sanxiong Aurora, who joined the brand in a special capacity to unveil the new products and share his insights on the brand's vision.
The new home lighting collection features three distinct series: “Chinese Impression,†“Minimalist Life,†and “Shanghai Style Classics.†Each series is designed to reflect different cultural values and appeal to a younger, more diverse audience. The “Chinese Impression†series draws inspiration from traditional Chinese culture, blending it with modern design to create a unique aesthetic that honors heritage while embracing innovation. The “Minimalist Life†series emphasizes simplicity and elegance, offering clean lines and a calm, serene atmosphere. Meanwhile, the “Shanghai Style Classics†series captures the essence of global culture, merging it with local charm to produce sophisticated and stylish lighting solutions.
The event was not only about product launches but also about creative expression. From dance performances to musical interludes, the conference delivered an immersive experience that highlighted the brand’s commitment to innovation and quality. The three new product series were presented in a way that emphasized their unique features and the brand’s core philosophy of “Enjoying High-End Lighting.â€
Li Chen, as the brand ambassador, played a key role in the event. His appearance at the stage during the performance was a major highlight, generating excitement among the attendees. When asked by the host about his views on Sanxiong Aurora, Li Chen praised the company’s dedication to sustainability and green energy, stating that it aligns perfectly with his own values.
In addition to the product launch, Sanxiong Aurora also opened its first dedicated home lighting store in the Starlight Alliance. This store serves as a flagship location that fully embodies the brand’s new identity and concept. It was officially opened with the participation of top executives and even Li Chen himself, highlighting the significance of this milestone for the company.
Zhang Yutao, Chairman of Sanxiong Aurora, emphasized that the home lighting project is a crucial part of the company’s long-term strategy. He outlined plans to further develop the home lighting market, enhance brand visibility, and improve customer experience through better product design and marketing strategies.
At the store, visitors were greeted by a fresh, modern retail environment featuring a dual-line layout that enhances product display and customer engagement. A 1:1 family scene setup allowed customers to visualize how the lighting would look in real-life settings, offering a comprehensive solution for home lighting needs.
With new products, a refreshed brand image, and a bold new strategy, Sanxiong Aurora is pushing forward in the home lighting sector. The launch of the three new series marks a significant step toward achieving greater growth and setting new standards in the industry. As the brand continues to evolve, it aims to lead the way in creating a future where high-end lighting is both accessible and inspiring.
Din Rail Terminal Block
Basic Features
1. The terminal has universal mounting feet so that it can be installed on U-rail NC 35 and G-rail NC32.
2. The closed screw guide hole ensures ideal screwdriver operation.
3. Equipped with uniform accessories for terminals of multiple cross-section grades, such as end plates, grouping partitions, etc.
4. Potential distribution can be achieved by inserting a fixed bridge in the center of the terminal or an edge-plug bridge inserted into the wire cavity.
5. The grounding terminal and the N-line slider breaking terminal with the same shape as the common terminal.
6. Using the identification system ZT, unified terminal identification can be realized.
7. The rich graphics enhance the three-dimensional sense of the wiring system.
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