Internet TV makes application store opportunities small next year



After Internet TV experienced policy supervision and competition between new and old TV brands in 2014, what will next year's trend be? At the 10th Flat-panel TV Industry Conference held by the China Electronic Chamber of Commerce yesterday, Shao Peng Ding, CEO of Ulead Boule, accepts Sohu IT. During the interview, said that Internet TV will usher in a watershed next year.

At present, smart TV products are mainly divided into three types. The first category is vertical integration, and its profit is mainly based on "hardware + content + advertising." The second category is the cooperative construction of the ecological chain model, with content as the core. The third category is the complementary mode of soft and hard, which is mainly because the two sides will share profits after they receive advertising revenue in the future. With the Internet companies that Xiaomi and Le was considered to have entered into the Internet TV industry, the hardware gap is getting smaller and smaller. Now that it has passed the era of simple hardware, the future hardware will even enter the free age.

After the establishment of the content and advertising model, Internet TV will inevitably produce three major changes.

1. Internet TV is going to kill App Store. Shao Yiding believes that the user's rigid demand for television is still watching TV, so the business model of Internet TV is finally produced on video. TV companies took a detour last year. First, they entered the TV with a pure Internet form and copied all the applications on the mobile phone to the TV. However, TVs and PCs and mobile users use applications that are more fragmented. The core of the TV is The user's use of time, so the TV's commercial value must be "watching TV" instead of "playing TV." The direction of televisions next year is to simplify the complex applications. "Next year we will go to APP with more TV terminal partners."

2. The realization of business value. The first is the payment of video content. Shao Yiding said that after SARFT supervised Internet TV, more genuine content will appear on the TV. Free and refined content will have more segments next year. “In the future, the movie synchronized with the cinema, the content of Hollywood movies, including various kinds of viewing modes appearing on Internet TV, such as high-definition live broadcast, time shift, on-demand broadcasting, and next year television terminals will pay more attention to the interaction between video content and users. Will stimulate the payment of video content."

Followed by advertising cash. For example, some movies that are simulcast with a movie theater are viewed by viewers by clicking on matching advertisements to watch large movies for free and for advertisers to pay. “The value of TV screens is more attractive to advertisers than the value of PCs and small screens, as well as the ability to generate accurate user data.”

3, video-based TV e-commerce. Shao Yiding said that different types of video programs are the entrances to e-commerce, compared to the video e-commerce started after Suning’s acquisition of PPTV. Shao Yiding believes that TV e-commerce needs to meet the need for family-oriented shopping, and the positioning of the crowd must be home users. Youpeng TV commercial model will be launched in conjunction with Guangdong Broadcasting and Television next year, including the conventional video content itself, the video content appearing in the goods, advertising products embedded in the film and television drama, and video content associated with the four products.
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