Radio and TV have been released 2015 video website how to play?

The new policy of "one play and two stars" to be implemented starting on January 1, 2015 may seem to be merely an adjustment to the traditional television broadcasting platform. In fact, the relationship between traditional TV stations and video websites is becoming increasingly dense. Inseparable, the industry influence of this policy is equally significant for video websites.

First, the introduction of the new policy has reduced the number of premiere platforms for the same drama by half, and the producer’s sales revenue will also be directly reduced. At present, the viewing habits of most domestic viewers are that TV stations will be required to make video reservations after they miss the first broadcast. Therefore, the future does not rule out the fact that the manufacturer has pulled back the video website industry due to the "single broadcast" strategy. The copyright price trend.

Secondly, after the original four TVs have become two satellite TVs, the television station can double the number of first-episode dramas. The hits of big productions must be selected by first-line TV stations such as Hunan Satellite TV, Jiangsu TV and Zhejiang Satellite TV. Broadcasting, while the production of medium-sized plays must be first-line broadcast by the second and third-line TV, because after all, the number of repertoire broadcast by the first-line TV is limited.

After the second and third-line satellites can also obtain a certain number of plays for the premiere, the repetitive task of the popular movie and TV dramas must be submitted to the video website in a large number of ways. Therefore, the frequency of conflict between the video websites and the broadcast stations is reduced. , and then lower the copyright price.

"External Warranty": Saving Risks

At the beginning of the announcement of the “restricted orders”, it really caught the attention of major video sites and overseas drama lovers. Of course, everyone’s interpretation of this policy is more direct and one-sided. After the "disclosure" of SARFT's relevant leaders, we can already make such an explanation.

The first is the issue of quantitative restrictions. According to the “restricted foreign orders” regulation, the number of overseas movie and TV dramas that can be introduced in 2015 will be 30% of the number of domestically produced TV and TV dramas that were broadcast online in the previous year, and the country and subject matter types will be diversified. Under the stimulation of the “one drama and two stars” policy, the number of new domestically produced film and television dramas will definitely increase. After the copyright price is lowered, the video website is expected to achieve the required amount of quotation. In fact, it is not What is difficult.

Followed by the first trial after the broadcast problem, "limited foreign orders" requirements in 2015 new on-line film and television drama must get a full season of the film and with a good subtitle to the Beijing Bureau after the review, the introduction of the import license number before on the line Broadcast. In response, some people predict that the shortest period of this audit will be six months.

However, if overseas copyrights are purchased in advance, the review process will be accelerated and the final broadcast time will not be delayed much later than overseas. It can only be said that the most affected ones are the overseas weekly broadcasts broadcast while producing.

Homemade play: original content

At the opening ceremony of the China Network Audiovisual Conference, Cai Chaochao, Director General of the State Administration of Press, Publication, Radio, Film and Television, not only reiterated that Luo Jianhui, Director of the Network Audiovisual Program Management Department not long ago, “content that is not allowed to be broadcast by traditional media is not allowed to be broadcasted by new media. "" The instructions also published views on the video site "must increase the original content."

The bottom-line price increase in copyright has caused video sites to continuously increase the proportion of self-produced content and to combat the policy advantage of content against traditional television stations. More importantly, intensive cultivation of self-produced film and television content can not only promote video websites to get rid of the embarrassing situation of reselling “second-hand goods”, but may also reverse the original situation, become the “original author” of copyrighted content, and occupy the initiative of the industry. .

Of course, the best way to demonstrate the advantages of this policy is that video websites can solve the problem of homogenization of content in the industry. A large amount of homogenized content can be said to be the dead point of the company, and excellent content is a killer for users. At the same time, only the development of original self-control content can achieve a true "single broadcast" strategy, so as to avoid being involved in the danger of being eliminated by the industry.