Internet-based cable network will have huge space

Liang Xiaotao, general manager of China Radio and Television Network Corporation made a keynote speech at the conference. Liang Xiaotao pointed out that the cable television network has "unlimited possibilities" and "a huge market space." Today, cable TV charges average 300-500 yuan per month/household/year. In the future, an Internet-enabled cable television network can carry huge amounts of services. The gains gained from this will be “impressive”, and the post-Internet cable TV network will surely It is another "Pacific" that can accommodate all stakeholders.

Subsequently, Liang Xiaotao proposed three major goals and three strategies for the future development of cable television networks.

Three goals: cross-screen, cross-domain, cross-network

Multi-screen, from large screen to small screen, from fixed screen in living room to portable screen. Cross-border, from the local regional market to the national market, break through the inter-provincial boundaries; from the specified time and place to the ubiquitous, breaking through the geographical limitations of the content space. Cross-network, from the wide grid to the telecommunications network to the Internet; from the home WiFi network to the public domain WiFi network.

Three strategies: integration, model, alliance

Integration, the national network is a top priority for the State Grid Corporation of China and the cable TV industry. Mode, reconstruct the development mode of cable television networks and television media. Alliance, to establish a strategic alliance for the integration of cable television networks.

The following is the full text of the speech:

Good morning to everyone, my speech is divided into four parts. The broadcasting and TV network belongs to the cable television network industry, and the cable television network industry belongs to the television media industry. Therefore, my speech begins with the television media. The first part of my speech is that the Internetization of TV screens is the foundation for the development of TV media integration.

Fusion development is an inevitable choice for traditional media in the Internet era to gain the initiative, dominance and discourse power. TV media has done a lot of work in promoting the integration of traditional media and emerging media. I think that the convergence of television media development should not be merely an extension of the spread of the PC-side and mobile-side. It should first be the Internetization of each node in the entire propagation chain. For example, the Internet of content, the Internet of screens, the Internet of channels, and the Internet of terminals. As far as terminals are concerned, PC screens and mobile screens are very important, but television screens are the basis for the survival and development of television media. Therefore, the television screen is the main body of profit of the television media, is the source of the users of the television media, and is the credibility of the television media. The TV screen is also the center of the living room and is the presentation carrier of the content. It is the entrance of the user and the next main battlefield of the Internet. Therefore, television screens should be the main battleground for TV media to lose and lose, and the main battleground for survival and development. TV screens cannot be made Internet-based. Live channels for TVs will be isolated and helpless, they will accelerate decline, and TV screens will not become Internet-enabled. Development can only be a castle in the air, so the Internetization of television screens is the foundation of the development of television media interconnection. The Internetization of TV media is taking place. Various forces are competing in TV screens. The two most recent, Huawei entered the TV box industry for the first time, and TCL has followed up its business. Therefore, for the TV media, the battle of the living room has become an urgent task. . Of course, in the face of this kind of competition, the cable television network industry has no responsibility but naturally it should do its best, but who is the allied force that the cable network alone is fighting? Who is the beneficiary of the CATV network alone? Why did you not see the video media in the intercommunion war in the living room?

The second part of my speech is that the cable television network is the core of the television screen's internetization. The TV screen just plains that it is just a screen and glass. What makes this glass valuable is the platform and channel for delivering content to it. The content of the TV media is the cable television network. Therefore, the cable television network is the aorta of the television media. The main platform for the profitability of television media is the future main position of television media. It should be said that the cable network has unlimited possibilities. It can have massive, linear, non-linear content. It has a platform for direct broadcast plus value-added services. It has 230 million set-top box users, and paid users are free today. How important is the payment, which covers 800 million people. It can be extended to smart homes, home networks, etc. Therefore, the cable television network has a huge market space. We figured it out. A cable TV user pays about 400 yuan/year/household per year. What concept? A family of three sees the cost of two movies each year. Therefore, in the future, the realization of the Internet-based cable television network can carry huge amounts of services. The resulting revenue should be said to have enormous imagination. The Internet-based cable television network will be another industry, the Pacific Ocean, which can accommodate all the benefits. main body. The Internetization of cable television networks and their terminal set-top boxes is the core of the television screen's internetization and the cornerstone of the integration of television media. The television media is based on the Internet of cable TV networks and realizes the Internetization of large screens to small screens instead of directly to small screens. The extension from small screens to large screens by Internet companies must be the same path.

In the path of the Internetization of cable TV networks, Huaping is the first, and Huaping is moving from fixed screens to mobile screens. For operators, it is the breakthrough of the provincial boundaries and national boundaries. For users, it is necessary to achieve The movement of space, from the cable network to the telecommunications network to the Internet, from the home WIFI domain to the public WIFI domain. There are five ways: broadband, intelligence, personalization, platform, and ubiquitous. Broadband is the foundation, personalized and differentiated and customized content is the premise, and ubiquity is the direction.

The fourth part of my speech is the integrated development strategy of Radio and Television Company. There are three strategies to integrate the nationwide network, reconstruct the development model, and establish strategic alliances. Only by completing the integration can we become a nationwide market entity and realize the goal of triple play. Only by completing the integration can we reduce the cost, and then we can make the differentiated products and personalized products have the potential for survival and profitability. Only after completing the integration can we achieve interconnection and interoperability. In order to realize the goal of cross-screen, cross-domain and cross-network, it is necessary to reconstruct the development model of cable networks and television media in terms of content, platform, channels, and operations. The contents must be massive, must be high-quality, and must be linear and non-linear. The platform must have access to collect and analyze big data. The channel must be ubiquitous across screens. Operators must reconstruct the TV operation mode. Based on the collection and analysis of big data, the current mode can be changed. For example, the annual change method is real-time price, and the fixed price is variable. Advertising prices, while significantly increasing the proportion of value-added services, change the mode of relying solely on advertising, change the single-wheel drive to two-wheel drive or multiple-wheel drive.

All these, Radio and TV State Grid cannot be completed by itself. Therefore, an investment alliance must be established. Content, technology, and standards must be jointly established.

Summary of my point of view, the integration of the development of the first television media is the top priority, the integration of development is the storage of the Internet, the living room defense without delay. Second, the cable television network is the aorta of the television media and is the future battle with the most user value, entry value, and platform value. Cable television network and its intelligent set-top box are the core of television screen internetization. Third, the television media is based on the Internet of cable television and realizes the Internetization of large screens to small screens. It is the same path as the Internet from small screens to large screens. Fourth, the cross-network and cross-domain multi-screen Internetization of cable television and television media is the foundation and key, and it is related to whether television media can enter the Internet era. For the State Grid Corporation and the cable television media system, the window is getting smaller and smaller, the window period is getting shorter and shorter, and there is a long way to go. The Radio and Television State Grid is willing to join hands with you to build a better future for China’s cable TV network and create China together. The age of cable media in the Internet.

Thank you.