At the "China Game Industry Annual Meeting" held on December 17 in Haikou, Sun Shoushan, deputy director of the State Administration of Press, Publication, Radio, Film and Television, and chairman of the China Audio Visual and Digital Publishing Association, stated that "In 2014, the Chinese game industry continued to maintain a rapid growth. The awareness of corporate social responsibility has been enhanced, and the quality of works has been improved. However, there are still many problems in the game industry. For example, some of the works are notorious for vulgar and kitsch, and individual operators even completely become slaves of material interests, blindly chasing economic returns; the game works in the market. The phenomenon of a large number of low-quality products, the phenomenon of “high altitudes†and “peaks†are widespread; plagiarism and imitation, stereotyped, mechanized production, and fast-food consumption have not been fundamentally reversed.â€
At the same time, Sun Shoushan disclosed that, according to the authority delegated by the State Council, the State Administration of Press, Publication, Radio, Film and Television is currently studying the drafting of online game approval management rules and other series of documents in order to promote the scientific, standardized and transparent online game approval management.
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