Potato CEO Yang Weidong: Internet and TV are complementary

It is understood that the "2014 Youth Choice" focuses on the annual inventory of young people's lives, including the young people's favorite street brands, electronic products, animation images, mobile phones, and APPs. At the beginning of the preparation, both Tudou and Shenzhen Satellite TV conducted in-depth integration in planning and implementation, content resources, publicity and promotion, sales, and program copyright, and the two parties completely manufactured the content and jointly broadcast the relationship.

Yang Weidong believes that the culture of young people is now showing a diversified trend. The era of mass culture dominating the world is over. There are loyal lovers behind different contents.

Zhang Yumin, director of Shenzhen Satellite TV, also stated that the credibility of traditional TV platforms is theoretically greater than that of online media, but now the overlapping of the audience of both parties is getting higher and higher. More than 70% of people are using three screens at the same time, from PC to mobile TV. . Video websites and TVs are channels or platforms. It is indispensable that the two complement each other. Television stations will use different platforms according to their product characteristics to disseminate, attach importance to network and offline development, and integrate with each other in the process.

Zhang Yumin believes that although TV stations have a first-mover advantage, TV stations must now accelerate change. Cable TV is just a channel. In the next step, in terms of program and content customization, it can actually cooperate with video websites.