Benefit from high temperature white goods market performance

< div class="article-con">Benefit from the high temperature The white goods market has performed well Since the beginning of this year, the exit of energy-saving appliance subsidies, the impact of the new super TV model, and the fierce competition between online and offline e-commerce have made eye-catching gains for the home appliance sector, especially the white home electronics company.

This year, the white goods market performed well. According to Wind data, year-to-date, Shenwan's second-class white goods sector has risen 14.88%.

Judging from the pre-announcement of the semi-annual report, the company's mid-term net profit has generally increased to varying degrees. Among them, there are three companies with net profit growth of more than 100%, namely: Hisense Kelon’s net profit in the first half of the year was RMB 570 million to RMB 760 million, which was an increase of 50% to 100% over the same period of last year; the estimated net profit growth was 100%. More than 1% of the Chinese are compressed and Mengli, which are expected to increase by 125% and 54% respectively.

The drop in the price of raw materials has relieved the cost pressure to a certain extent and is an important positive factor in pushing up the performance of the listed companies in the white goods sector. Statistics from the National Bureau of Statistics show that in the first half of this year, the total level of ex-factory prices affecting industrial producers nationwide fell by about 2.00 percentage points, among which, the price of extractive industry fell by 5.6%, the price of raw material industry fell by 3.2%, and the price of processing industry decreased by 2.1%; The prices of copper and aluminum, which are closely related to ice-washing companies, have also entered low operating channels under the pressure of the environment.

In addition, Lin Yayi of China Bond credited that the continued recovery in real estate sales, household appliances, and energy-saving subsidies in the first half of the year have stimulated the early release of demand in some markets; at the same time, home appliances including color TV sets, refrigerators, and air conditioners have also been included. The new energy efficiency standards will be implemented on October 1st, forcing manufacturers and distributors to implement a clear inventory strategy in the first half of the year. The combination of multiple factors has led to a significant increase in the home appliance industry in the first half of the year since the third quarter of 2011.

Since August, the white goods sector has been rising all the way back to the rising channel, approaching the highest point this year.

“The continuous high temperature throughout the country since July is undoubtedly one of the direct factors that push up the plate. From the current situation, just after the beginning of autumn, the weather is still hot, and the delay of the air conditioning sales season has become a definite event.” CICC analysis He Wei said.

Apart from the weather, policy factors are a key factor in maintaining the good trend of the sector. Since October 1 this year, China will launch new energy efficiency standards for five types of home appliances, including flat panel TVs, variable frequency air conditioners, washing machines, range hoods, and heat pump water heaters. According to the prediction of China National Institute of Standardization, after the implementation of the new standards for home appliances, the average energy efficiency of five categories of household appliances will increase by about 15%.

"From a medium to long-term perspective, the home appliance industry's industrial structure will continue to adjust, and upgrading and consumption upgrades are the main growth points for the development of the home appliance industry," said Deng Yongkang, an analyst at Shanghai Securities.

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