LED display will account for half of the country
2010 is a year in which LED replaced CCFL as the mainstream of the market. Since the beginning of the year, most of the new products introduced by major manufacturers have adopted LED backlight technology. On June 9, 2010, Samsung released a series of new LCD monitors, all of which are LED products. "In the future, LED will be the mainstream of the market. By the end of this year, LED market share is expected to be more than half." Samsung Electronics IT & B2B public relations director Wu Xiaocong said.
Compared with the traditional CCFL backlight, the advantages of LED energy saving and small size are very obvious. With the increasing usage, the cost of LED backlights is almost the same as that of traditional CCFL backlights. Therefore, unless it is to continue to make full use of the old mold to reduce the overall cost, the use of CCFL backlight is no longer necessary. The reporter learned that among the top three display manufacturers in the display market, Samsung and LG have announced that all new products planned for the future will use LED backlights, and most of the new products launched by AOC this year are also LED backlights.
However, traditional CCFL products will still exist in the market for some time. This is due to the fact that the LED backlight occupies a smaller volume and requires redesigning the mold. LED backlight products currently on the market often take advantage of this advantage to make the body thinner. The average thickness of the "Samsung" series PX2370 body has been less than 16mm, and there will be more slim new products in the future," said Wang Qingyang, Samsung Display Product Manager. However, this feature of LED has hindered its popularity to some extent. On the one hand, a large part of the models currently on the market are products using CCFL backlights, and in order to make full use of the molds, the production of these products will not be interrupted if there is still market demand; Some display brands have a long period of launching new products due to their low sales volume. The main models they are currently selling are still using old molds and CCFL backlight technology. CCFL backlight products will continue to exist for a while as new products gradually replace older models.
Powerful color expression is another advantage of LED backlighting. In the development of new products, Samsung took full advantage of this advantage. “Samsung’s new display has achieved 100% sRGB color gamut coverage. With 100% sRGB color gamut coverage technology, Samsung’s display integrates digital cameras, scanners, projectors and laptops, with original files. Save, view and edit photos in the format to maintain the original color of the photo," said Wu Xiaocong.
After a full turn to LED backlighting, the focus of product competition will also change. Making the display easier to use and more user-friendly will be the key to future display product competition. To this end, Samsung has specially developed the "eight great spiritual skills" technology, which are smart vision, smart switch, smart dual screen, Linghui energy saving, smart sensitive light, spirit show contrast, smart mode, flexible response. Among them, the two technologies of smart vision and sensitive light are most prominent.
According to Wang Qingyang, the smart viewing angle technology allows the user to adjust the optimal viewing angle of the display according to the usage habits, so that the user can get a good viewing effect when viewing the screen from the side of the display; while the sensitive light technology can automatically adjust the display according to the external light intensity. brightness. In addition, its smart dual-screen technology can automatically adjust the multi-screen display mode to the single-screen display mode when the secondary display is turned off, which is very convenient for users who frequently switch between multi-screen and single-screen applications.
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