TCL sold more than 4 million units last year and conquered the North American market in one fell swoop! With the development of China's color TV technology and the global distribution of state-owned brands, the color TV market in North America can already see a domestic color TV brand that can compete with Samsung and LG. It can be seen in large stores like Target and Costco, and the shelves are full. With a wide array of color TV brands, the most prominent of these is the Chinese brand TCL, allowing the “view†community to see the excellence of Chinese wisdom. Target Marketplace In fact, as early as 2004, TCL began to deploy North American market. After acquiring Thomson in 2004, it established a North American branch company to operate RCA brand, and in 2010 it operated its own brand TCL. Then the manager passed the initial stage and developed steadily. In early 2015, TCL The Group has formulated a “two-plus†transformation and a globalized two-wheel drive development strategy (establishing new business capabilities through “double +†transformation; improving global business distribution through globalisation and increasing overseas market share), which has ushered in a new breakthrough The annual sales volume increased from 71 million units in 2013 to nearly 2 million units in 2016, a significant increase of 71.8% year-on-year, making it the fastest growing brand in the North American market. At the same time, thanks to the commitment of TCL North America to open up and maintain a nationwide channel and achieve stable sales, coupled with excellent after-sales service and policy support, TCL has sang the “quantity†and “quality†of brand sales. . Target's TCL TV Target's TCL TV Target is the second largest retail department store group in the United States. Costco is the largest chain store in the United States. It is the third largest retailer in the United States and the ninth largest retailer in the world. During today’s visit, the author learned that TCL North America’s channels In addition to Target and Costco, they also completed full coverage of the US channels of Best Buy, Walmart, Amazon and Sam's Club. These six channels sell 80% of televisions in the US market, and other regional retail stores reach TCL. Achieve 90% retail coverage. Costco Marketplace In addition to the nationwide channel construction, thanks to the effective promotion of TCL’s North American brands, sales volume of TCL increased by 34.1% year-on-year in the first half of 2017. According to IHS data, TCL TV shipments in the US ranked third in the first half of 2017. As of the third quarter of 2017, TCL Group had accumulated sales of 16,466,000 LCD TVs, a year-on-year increase of 10.5%, and sales in overseas markets increased by 29.5% year-on-year, of which sales in the North American market increased significantly by 97.4% year-on-year, which has a clear competitive advantage. In August, North American market share consisted of The 10.4% increase in June significantly increased to 16.3%. In 2017, TCL TV once again became the fastest growing brand in the North American market. Its annual sales exceeded 4 million units, and its market share immediately followed Samsung and Vizio, ranking third in the nation. TCL TV in Costco Store TCL TV in Costco Store Editor's opinion: TCL North America is committed to developing and maintaining large national channels. With effective brand promotion, product strength and brand awareness have improved significantly in North America and even in the world. It is believed that with the rapid growth of TCL in the North American market, the big country brands will shine on the "as the" world stage.