In 2017, the television industry saw a significant shift towards big screens and artificial intelligence. By the first half of the year, AI and large-screen TVs had become hot topics. Hisense introduced a 65-inch ULED ultra-quality 4K curved smart TV, which quickly caught attention. As the official sponsor of the 2018 FIFA World Cup, Hisense is set to bring an immersive experience for viewers at home. Is the Hisense ULED EC880 worth purchasing? This article provides a detailed comparison between the Hisense ULED EC880 and the Xiaomi TV 4 65-inch model, helping potential buyers make an informed decision.

**Design and Aesthetics**
As the official brand of the 2018 World Cup, the Hisense ULED EC880 has made a strong visual impact. It features a metal wire-drawing design with a four-segment metal front frame and a pure metal alloy base, offering both stability and a modern, elegant look. The floating design gives it a contemporary feel, while the 4K Ultra HD resolution (3840x2160) delivers stunning visuals. The 16:9 aspect ratio ensures a cinematic experience, making it perfect for watching sports or movies.
The Xiaomi TV 4 65-inch continues the minimalist style, featuring a split design that separates the main unit from the screen for a more immersive view. Its thin and lightweight body is supported by high-quality metal materials, giving it a sleek, futuristic appearance. The clean, simple design exudes a sense of technological sophistication.

**Performance and Technology**
The Hisense ULED EC880 is equipped with a 64-bit MSD6A938 processor, paired with 3GB RAM and 32GB ROM, ensuring smooth performance for streaming, gaming, and multitasking. It supports multiple video formats such as AVI, MPG, TS, and MKV, making it versatile for different content types. With MEMC technology, motion blur is minimized, providing a smoother viewing experience during fast-paced games or sports events.
The TV also features advanced display technologies, including 12-bit color depth, multi-zone contrast enhancement, and full HDR support. These features ensure vibrant colors and deep blacks, whether in bright daylight or dark rooms. Additionally, digital signal processing and intelligent pixel compensation enhance image quality, delivering a lifelike visual experience.
For audio, the Hisense ULED EC880 includes Dolby and DTS dual audio technologies, offering an immersive sound experience. Whether watching a movie, playing a game, or listening to music, the sound quality is rich and clear.

The Xiaomi TV 4 65-inch uses a Cortex-A53 quad-core CPU, along with 3GB of RAM and 32GB of storage, providing sufficient power for daily use. It features a Samsung 4K panel with 85% NTSC color coverage, resulting in vivid and accurate colors. The built-in Dolby panoramic sound system includes 13 audio channels, creating a 3D sound field that enhances the overall entertainment experience.
**Smart System and User Interface**
The Hisense ULED EC880 runs on the VIDAA 5.0 smart TV system, offering access to popular platforms like iQiyi and Tencent Video. It supports voice search and personalized content recommendations based on user behavior. Users can also install additional apps like "Sofa Butler" to expand their content options. Furthermore, the TV integrates with other Hisense smart home devices, offering a seamless smart home experience.
Xiaomi's PatchWall system is known for its magazine-style interface and endless scrolling layout. It continuously learns user preferences through a built-in learning system, offering personalized content suggestions. While it partners with iQiyi and Thunder Star CDN, some premium content is only available to elite members.

**Summary**
Both the Hisense ULED EC880 and the Xiaomi TV 4 65-inch are impressive options, but they cater to slightly different preferences. The Xiaomi TV offers a sleek, minimalist design and strong smart features, though it may have issues with complicated power lines and startup ads. The Hisense ULED EC880, while not as slim, provides excellent picture and sound quality, and it’s currently available with various promotions and free gifts. At a price of 9,999 yuan, it offers great value for those looking for a premium 4K smart TV.
If you're in the market for a new smart TV, consider your priorities—whether it's design, performance, or smart features. Both models are solid choices, but the Hisense ULED EC880 might be the better option for those who want a powerful, feature-rich experience.
For more information on smart TVs and boxes, visit Smart TV Information Network – Sofa Butler (http://), China’s leading platform for smart TV and box reviews, updates, and software solutions.
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