High-precision and entertaining AWE2018 launched television "serial gun"
Every year at the beginning of the year, it was the carnival season of science and technology circle. From the opening of CES, to MWC, CP+ and other major exhibitions took place one after another, devoted a large wave of new products for technology enthusiasts.
The closely followed AWE China Home Appliances and Consumer Electronics Fair was hailed as the "World's Three Home Appliances and Consumer Electronics Show." This year's AWE2018 not only boasts an unprecedented scale of 120,000 square meters, but also attracts white goods, components, consumer electronics, 3C digital products, high-end appliances, kitchen appliances, living appliances, environmental and health appliances, and communication products. Commercial products, wearable devices, smart platforms, home audio, and other categories of massive exhibits, there are many AWE "new" visitors to the exhibition hall, as for the field of new bursts, it is indispensable.
Smart TVs span home appliances and consumer electronics categories, and are the highlights of previous AWE shows. As we all know, in 2017, the TV industry was weak. Although a small number of manufacturers still “fighted upwards,†the overall downturn in the market still gave the industry a full-blown period.
However, with the start of 2018, various manufacturers have also launched new television products, and a number of technical verification machines and prototypes have made stunning appearances. The sword refers to the year of 2020 Olympics. In addition, the two TV giants Sony and Philips have for the first time become involved in AWE. This year's AWE2018 TV booth must have been very beautiful.
4K has become standard, 8K is on the road
In the five or six years after its debut, 4K television has made great progress. Many statistics show that the penetration rate of 4K TVs in the Chinese market has exceeded 50% in 2017, and this pace of development is believed to be unpredictable for many bad players. Looking at the world, 4K streaming media and 4K live broadcasting have been basically popularized. Although 4K video content in mainland China is still lackluster, the practicality of 4K TV itself is no longer questioned. In the upcoming 2020 Tokyo Olympics, Japanese TV stations have decided to broadcast in 8K resolution; the 2022 Beijing Winter Olympics will also launch the 8K plan. With the radio and television departments concerned about 4K or even 8K live broadcast, the popularity of domestic consumers from the HD broadcast is getting closer and closer.
The 8K resolution is 76,804,320, which is a new peak in the evolution of television intelligibility. Nowadays, many professional cameras can already shoot 8K video. The TV as a civilian display terminal is currently the world's first 8K TV launched by Sharp. It is said that 8K TV can achieve invisible pixel display effect, want to feel the ultimate clarity of the perception, may wish to personally experience some of Sharp AWE2018 booth.
AWE2018 Sharp Booth: W2 Hall 2F01, 2F11
OLED has come to a new type of display layout
LCD TVs have dominated TV display for many years. Today, there is not much potential for development. The competition for next-generation display technologies is imminent. OLED, as a representative of the new display technology, has taken the lead, and now has achieved the first-mover advantage in the consumer cognitive level.
OLED TV's most notable feature is its self-luminous nature, contrast can be theoretically infinite, black screen is extremely pure, overcoming years of liquid crystal ills.
Speaking of OLED TVs, LG Display can be said to be an inseparable presence. LG TVs, which have acquired near-water coverage, have also accumulated sufficient technical reserves and voice rights in the OLED field. The LGD can curl the OLED TV prototype on display at CES2018. It is likely that the future will also be officially unveiled on the SIGNATURE series of products that LG symbolizes high-end appliances.
Of course, the future of display technology will not be a monologue for OLED. MicroLED, QLED and other technologies are also gaining momentum. We expect AWE2018 to bring us more surprises.
AWE2018 LG Booth: W2 Hall 2F31
HDR standardization redefines HDTV
Although the HDR effect is not a new concept in games, photography, etc., the ascendant HDR TV still gives consumers a new shocking experience. Compared with the highest brightness of 300 nits around a traditional TV, HDR TVs can reach a maximum brightness of thousands of nits. Closer to real-world lighting effects, it has left a deep impression on all experienced consumers.
HDR not only means stronger contrast and light efficiency, but also uses the brightness to expand the color volume, so that the color also has a more abundant display. Coincidentally, both Sony and Philips exhibited their original ideas on color on the AWE2018. Sony's unique X1 series image processing chip and Terricolor display technology enable TV to have a unique color performance. It is reported that Sony will also bring A8F series OLED TVs released by CES to China during AWE, while Philips will rely on the iconic "Bright Ambilight" technology to allow consumers to experience film-level fun beyond the screen.
AWE2018 Sony booth: W2 Hall 2C51
AWE2018 Philips booth: W2 Hall 2F11
Celebrity endorsements, cross-border integration, and marketing to build 2018 TV "new normal"
After the baptism of last year's blustering showers, TV companies that can stand on the AWE2018 stage are all real gold after the big waves. The reasons for these brands to make a defensive survival, and even contrarian growth, in addition to the quality of products, the help of precise positioning and strong marketing can not be ignored.
The domestic TV giant Hisense, with its sponsorship of the European Cup in 2016, not only harvested a large number of orders, but also significantly increased its brand awareness globally. In the 2018 World Cup year, Hisense has high-profile declaration of its World Cup sponsor status, not only in AWE will launch the World Cup custom models new products, but also will display mystery exhibits.
Skyworth has undoubtedly expanded the use of TV sets with its breakthrough in the OTT field. AWE2018 Skyworth will bring its all-star products to the site to offer a diverse viewing experience to the audience.
The veteran television company Konka signed Fan Bingbing as a brand spokesperson for the past few years to make eye contact and topic, and recently it was reported that Konka will sign another movie and television industry to serve as a spokesperson for the brand.
AWE2018 Hisense Booth: W1 Hall 1F51, 1F71
AWE2018 Skyworth Booth: W2 Hall 2F51
AWE2018 Konka Booth: W2 Hall 2F71
The development of television technology is advancing with each passing day. TV products equipped with more new technologies and new features will continue to emerge in the future. We look forward to AWE2018’s unparalleled scale across 10 pavilions and will be able to catch up with the latest and hottest TV products and technologies. Of course, if you want to personally experience the shocking experience that television brings to consumers, then it is the best way to visit the exhibition hall. Shanghai New International Expo Center March 8-11, AWE2018 “Let's Have a Good Lookâ€!
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