Baidu responds to Xiaobian search questions and assignments to fight: refuse to touch porcelain
In recent days, educational app tips and assignments started a public relations battle: First, Xiao Biao's search questions were held in a press conference. Allegations were made to help malicious people publish pornographic information in the Xiao Biao search application and cooperate with organized public relations. Bad influence. In the face of this allegation, the operation helped to subsequently issue an announcement saying that the allegations of Xiao Xiao's search were without any factual basis. It was an unwarranted attack and obituary by a competitor. It was intended to damage the brand reputation of the job and had already conducted evidence preservation and pursued legal liabilities. . The actual situation of the current incident is inconclusive.
Baidu was also involved in this battle as one of the investors who helped the job. It was attacked by many public opinion. Xiao Biao and its associate company Cha Xiaolan Technology CEO Zhang Xiaolong and others had repeatedly been public. Occasionally published, disseminated statements that disparaged Baidu. In response, Baidu said through its official Weibo publicity today that the job support is a business entity that owns an independent brand and is completely autonomous. Baidu, as one of the investors, does not participate in operations to help with daily operations. In order to safeguard its own legitimate rights and interests, Baidu has collected relevant evidence and sued Xiao Biao's search, Cha Xiaolan CEO Zhang Xiaolong, and other participating marketing giants and related platforms in the People's Court of Haidian District, Beijing.
In the statement, Baidu stated that after learning of this dispute, Baidu had already asked the company to investigate and explain the relevant circumstances as an investor. “It is recommended that if they do have illegal activities reported by the media, they should resolutely self-examine themselves. The reconciliation is serious and at the same time, in the event of a malicious infringement by a competitor, it is necessary to resort to legal measures to give a firm counterattack. Before clarifying the truth of the incident through the third party, Baidu does not support the prone position of the party in this industry fight.â€
The following is the full text of the Baidu statement:
Even if the tree attracts the wind, still declined to touch porcelain
In recent days, educational applications in the area of ​​public relations have fought frequently, and the accusations between Xiao Biao's search questions and assignments have drawn attention from all walks of life. Baidu, as one of the investors who helped the job, was intentionally introduced into the fight by Xiao Biao's search. It was unjustly subjected to subjugation and attacks. Hereby is the statement as follows:
1. The job helper is a business entity that owns an independent brand and operates completely autonomously. In the legal sense, there is no brand name or business name of “Baidu Operation Helpâ€. Baidu, as an investor, does not participate in the work to help with daily operations.
2. As an investor, Baidu has never participated in this dispute in any form. It has never been the case that Baidu ordered employees to insult the earthquake victim and spread pornographic information to children. "the behavior of. However, for the purpose of eliciting attention and expanding influence, Xiao Xiaoqi’s search is aimed at presenting information in its press conferences, material distributed to the media, and public relations writings or writings on its own. Marketing large-scale and affiliated companies Beijing Blue Sky Technology Co., Ltd. CEO Zhang Xiaolong’s personal microblogging and live broadcast content deliberately kidnapped Baidu’s brand and arbitrarily attacked and framed it. After the consultation and warning, he still did not stop such infringement and caused significant harm to Baidu’s brand and goodwill. In order to protect its own legitimate rights and interests, Baidu has collected relevant evidence and sued the court for Xiao Tong's search and its operating entities, the company's chalk-blue-sky CEO Zhang Xiaolong and other illegal actors, as well as other marketing giants and related platforms.
3. After learning of this dispute, Baidu had already asked the investor to help him investigate and explain the relevant situation. He suggested that if they did have media reports of wrongdoing, they should resolutely self-resolve and deal with it seriously. At the same time, in the event of a malicious infringement by a competitor, it must use legal means to give a resolute response. Prior to clarifying the truth of the incident through the third party, Baidu did not support this party's biased position in the industry's fight.
4. The teacher must first learn as a teacher, and the educator must first act as a model. In the field of Internet education, such large-scale and bottomless public relations battles have occurred. The fact that corporate executives disregard facts and swear by others has not only made them unfriendly, but has also caused parents and trainees to lose their trust and expectations in service providers and undermine the health of the industry. The foundation of development. We also take this opportunity to call on all parties to put their minds on doing a good job of products and services. In case of unlawful infringement, they can report to the public security organ or file a lawsuit with the court. It is not your adversaries that are hurting public relations, but the future of your own users and industries. Baidu has opened up technologies including semantic analysis and image identification, which can help educational UGC platforms improve their operational management capabilities and create a more healthy and beneficial online learning environment for the majority of young people.
It is hereby stated that in order to be honest, we would like to thank all circles for their attention!
Baidu company
August 17, 2017
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