Lighting online shopping is popular

Faced with such a large consumer group and consumption amount, the building materials industry is not moving. In recent years, as the 80 family gradually moved toward the ranks of buying houses, the online shopping marketing channel of home building materials has become a link that enterprises must get involved in.

Recently, the author learned that Dongguan has the first lighting online shopping platform, not only saves 40 to 60% of the price, but also has special personnel to install and maintain.

Online shopping building materials are becoming mainstream

In order to help consumers save more energy and reduce the waste of resources that may be caused in the shopping process, after the home store, some home building materials brands have also launched their own online shopping platforms. Consumers log on to these web platforms and complete a series of operations such as placing orders and paying deposits with a single click of the mouse.

The owner Xiao Zhang told the author that home online shopping is a form of consumption that is worth promoting. He just completed the renovation of the new house last year, and almost all the decoration materials were purchased through the network channel.

Xiao Zhang believes that the size and capacity of physical stores are limited after all. In different stores, merchants will also place different styles of products, which is very troublesome to select. In contrast, online malls can accommodate more varieties, and it is more convenient to select and compare. Many of the friends around are very optimistic about this form of sales.

A floor market person also believes that in the building materials industry, in addition to the forms of stores, stores and warehouse building materials supermarkets, the online mall is becoming a brand-new mainstream sales channel with many advantages, with strong vitality and development prospects. Construction of a network sales platform.

Online shopping lighting can save 40% to 60%

In the busy urban life of the contemporary era, more and more owners have begun to choose “online shopping” decoration materials to make up for the little free time.

Therefore, when the mouse is moved at home and the order is placed online, staff will send the decoration materials such as tiles, toiletries and electrical appliances to the door, and the price is generally lower than the market price.

Open a professional lighting network, the author sees that the lighting operated by the store is divided into several categories according to living room lights, dining lights, bedroom lights, study lights, kitchen lights, stair lights, aisle lights, etc. , price, material, style and other classifications.

In addition, each lighting is equipped with real shot pictures, and the product name, model, size, material, style, market price, sales price and other information are listed in detail below the picture. Take a modern style Crystal Chandelier model YMT6287-3 as an example. The market reference price is 590 yuan, and the online sales price is only 300 yuan.

"This kind of online shopping lighting can save about 40% to 60% of the cost." Insiders told the author, in order to let more people accept this marketing model, they use low prices to attract customers.

In addition, the online shopping platform can also provide professional design, and at the same time, according to the owner's budget, the corresponding package plan can be formulated. For example, the lighting budget of a three-bedroom and two-bedroom hotel is 3,000 yuan. The online shopping platform will combine the complete set of lighting products in the living room, dining room, bedroom, kitchen and other spaces according to the real photos of the home provided by the owner, and reach the most within the budget. Excellent accessories and lighting effects. ”

There is a physical store for the owners to see the goods

Many building materials outlets will cooperate with physical stores for marketing. For example, Hongxing Lighting Network has physical stores in the three towns of Fenggang, Qingxi and Tangxia in Dongguan. The nearby owners can choose to come to see the goods or pick up the goods. The website also provides door-to-door and installation for the owners in Dongguan. service. After the owner completes the online transaction, each product can earn a certain amount, which can be used to pay for express or freight.





"Our network plus physical store, this can also give customers a lot of peace of mind." Considering the degree of market acceptance, Duanmu Lili often organizes some consumers on the Internet to visit the physical store.

The author saw on the Guangya Furniture website that the network was also opened in Nancheng Home Decoration City, and established its own physical discount store to interact with the online store. Relevant industry insiders believe that compared with traditional building materials stores, online stores have saved a lot of expenses such as store rent, labor, warehousing, etc., and the price can be lower; but compared with ordinary online stores, there are physical stores available. The owner can view the results on site, and the professional design and on-site installation services also eliminate the worries of the owners. These measures have made the website marketing a new charm.

After sales service is the most critical

According to industry analysts, with the gradual enlargement of the home building online shopping market, the market has begun to appear correspondingly lack of after-sales service, market chaos, and the phenomenon of the cottage. According to some surveys, nearly 40% of consumers said they are not satisfied with online shopping service for home building materials.

Insiders who have online shopping for home building materials have explained this phenomenon. At present, the after-sales service of online shopping home appliances can only achieve the most basic return, warranty and other guarantees. For more formal online shopping merchants, the after-sales service of products and the delay in the distribution of products have become the bottleneck of development in this emerging field. Therefore, the network and the store are grafted, which has become a new outlet for online store sales.

Online shopping risks still exist

The virtual store saves the owner the cost of the venue rental fee, decoration fee, water and electricity fee, management fee, labor cost, etc., so that the price of selling home building materials on the network is much cheaper than that of the physical store. This is also the choice of most people. The reason for online shopping. However, online shopping home products are prone to a series of problems such as excessive difference between photos and physical colors, inconsistent physical materials and online descriptions, inconsistent styles and pictures, and damage during distribution. Since it is impossible to look at the furniture in the store, use the eyes to touch, touch it with your hands, and smell it with your nose, it is difficult to guarantee the color, material and environmental performance of the home building materials.

In response to such online shopping forms, many buyers also expressed their views on this. Because there are physical stores to refer to, so some buyers expressed acceptance. Ms. Zhang from Liaobu believes that there is physical store support, and she can pick up and choose the lights for free, then write down the model number and go back to trade online. This way saves time and can be carefully selected to buy your own building materials. The Xiaohuang couple of Nancheng Xinke Magnetic Power Plant believes that despite the physical store, the quality of the goods is difficult to guarantee in all aspects, and the online pictures are difficult to compare with the entities, and they are willing to spend more money to buy in the store.

Classical Crystal Lighting, main materials are metal with crystals. It use pressure test, stamping, polishing, plating and other technology to create a dazzling metal chassis and stent which finish color can stay long time.And the crystal parts look bright, sparkling and clear. This style is much suitable for luxurious atmosphere. and They are applied to living room, dinning room, bed room, shop, office, hotel lobby, Hall lobby, Villa, they are seems Luxurious and elegant. Our factory can customize light according to customers' requirments.

Classical Crystal Lighting

Crystal Light ,Crystal Chandelier ,Chandelier Lighting,Small Chandeliers

Laidi(Zhongshan) Lighting Co.,Ltd. , http://www.idealightgroup.com