Hisense pushes the old-for-new-new event to accelerate the replacement of old television

On March 16th, China Electronic Video Industry Association and Hisense Television held the launching ceremony of the "2016 Home Appliances Replacement and Replacement New Huimin Campaign" in Linyi, Shandong. As a result, Hisense TV's action to “reproduce old people and replace new ones” and benefit the people began to kick off across the country.


In recent years, the rapid rise of smart TVs has brought new playing methods to televisions. There are still a large number of discarded household appliances in users' homes. Users have insufficient understanding of the safe use of television, and the phenomenon of overdue service is obvious. According to the "Regulations on the safe use of flat-panel TVs" promulgated in 2014, the flat-panel TVs for home use have a useful life of 7 years. From the color TV inventory market, the number of color TVs that exceed the number of years of safe use and performance is very large. As of the end of 2015, China’s color TV population reached 540-550 million units, of which 200 million were for CRT TVs that exceeded the number of years of safe use, and 50 million for flat-panel TVs. These old TV products not only presented potential security risks, but also lag behind in performance and functionality. , can not meet the current smart, environmental protection, high-definition screen trends and trends.


Hao Yabin, secretary-general of the China Electronics Industry Association, said that the “merging and replacement of new” Huimin operation was carried out through the cooperation of enterprises and industry chain. Hisense and the video industry association, channel merchants and large-scale recycling and dismantling Enterprises will jointly set up an industrial chain of “replacement and replacement of old” to eliminate the potential safety hazards of comprehensively discarded and used household electrical appliances. At the same time, they will also enhance the audiovisual experience of users and promote the transformation and upgrade of China's color TV industry and upgrade consumption.


Hisense made full preparations for this large-scale old-fashioned replacement project. Throughout the country, a dedicated recycling team has been established by region to assess and recycle users' old appliances, and to provide users with replacement vouchers and home appliances. Replacement old evidence, the user with these documents to buy old replace the new activity models can enjoy 200-1000 yuan subsidy preferences.


It is reported that Hisense's products participating in the old-fashioned replacement activities are all new products such as smart, ultra-clear, ULED, and laser cinema that have been launched since 15 years ago. At the same time, the old-fashioned replacement activities entrusted with China Recycling Resources Development Co., Ltd. and other qualified recycling companies to be responsible for the dismantling and processing work, truly recycling the old home appliance resources and avoiding the old machines from entering the circulation market.


This time, Hisense’s “replacement and replacement” activity enjoys higher quality, larger size, and more intelligent television products at a lower cost, which will undoubtedly inspire consumers’ demand for new upgrades and make smart TV usher in a new one. Outbreak of the round.

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