Future direction of home appliance service or cooperation between manufacturers and repair shops

Single store out of accelerating industry members sharply cut home appliance repair industry at a crossroads reporter interviewed some chain stores and appliance repair shops yesterday, the first three months, the overall slowdown in appliance maintenance growth rate, single repair shop out of accelerating, Dongguan City, home appliances The number of members of the maintenance trade associations has sharply decreased by about 10%, and the entire industry is in a period of shock adjustment.

After the subsidy of household appliances is consumed, appliance repair is at a crossroads. Is it going to the left or turning to the right? Appliance maintenance industry will show what kind of integration or cooperation trends, home appliance chain will also be how to deal with?

Appliance maintenance volume slows down gradually in the first 3 months

This year's return to the South continues for a long period of time. Did the maintenance of the appliance in the first three months rise due to wet weather?

“Impression of the weather in 2009 was very severe back to the south, home appliances are more damaged by the damp.” The director of the fashion electrical maintenance department, said that last year’s return to the South is only a short three or four days, although this year’s return to the South is intermittent, However, "there was a slight increase of about 5% in appliance maintenance for damp appliances last year." In particular, the old-fashioned replacement of home appliances expired last year consumed most of the old appliances, so that the entire industry in the first three months of traditional home appliances maintenance greatly affected.

The information provided by Dongguan Suning indicated that the maintenance volume of Suning Appliance's old appliances rose by 49.7% from January to February of this year, but it was not involved in Dongguan. Dongguan Gome did not make a clear response to this. “Even if the New Year’s factors are removed, the number of home appliance repairs is also a natural drop.” The owner of a community maintenance shop in Nancheng District laments.

Single store eliminated and accelerated industry membership reduction

"In addition to the impact of the trade-in, the reduction in the cost of the Digital 3C and the acceleration of replacement speed have also constrained the home appliance repair business to different extents." Luo Shan told reporters that the repair shop business with scale and manufacturer's authorization is still acceptable, but it is only for maintenance. The machine may not survive, thereby eliminating a lot of repair shops. At the same time, the degree of integration of new products for home appliances is getting higher and higher. If technology is not updated in time, it will also face the fate of being out of the market. Even if there is a manufacturer's authorization, it will inevitably be stricken by waves, coupled with fewer and fewer employees in the appliance repair industry. The possibility of closure of a shop in a community maintenance store.

According to industry sources familiar with the situation, since last year, the situation of the withdrawal and exit of appliance repair stores has occurred one after another. “Only the member units of the Dongguan Household Appliance Repair Industry Association have dropped by about 10% so far.”

The relevant home appliance stores believe that this is a normal reshuffle of the industry. After the small-medium and no-name repair shops have been closed down, home appliance repairs will be concentrated on the strength of maintenance stores. “Big repair shops may have better business in the future.”

Maintenance industry is in a period of shock adjustment

Since the single store is facing survival difficulties, then home appliance repair industry will go? Fashion Electric believes that manufacturers basically provide corresponding services through after-sales outlets, and the level of cooperation between such manufacturers and repair shops is deepening. According to industry insiders, the current cooperation between manufacturers and repair shops mainly has two modes, one for professional designation and the other for commissioning. In the former region, one or two maintenance stores are usually designated by the manufacturers, but the relevant indicators are strict, including many additional conditions; the latter is mainly to cooperate with large maintenance outlets, and the related costs are directly allocated to the other party. The second-line outlets are also responsible for them. Therefore, we can quickly extend our after-sales service to the township, “but there may be variability in management and technology.”

"Now, the appliance repair market is in a period of shock adjustment. Large brands use more of the first method, and small appliances and air conditioners use more of the second method." Fashion appliances, Dongguan Suning relevant departments believe that this cooperation method or will Bring new business opportunities for the entire industry, especially in the case of a decrease in the total amount of used appliances, to provide after-sales service for manufacturers brand appliances will become the main direction.

Chain Retail Intensive Service

The reporter learned from the fashion electronics that the chain has separately registered the original maintenance department to set up the Jiale electrical installation and maintenance company, providing service to some contracted manufacturers of home appliances brands, and also providing maintenance services for home appliances that have exceeded the warranty period. . According to its relevant person in charge, the provision of after-sales services for contract manufacturers has “had a considerable proportion”.

Suning of Dongguan said that this year, the maintenance fees for various home appliances will continue to be the same as those in the previous standard, and will not be increased accordingly. At the same time, they will use the power of the enterprise platform to participate in the community’s maintenance and repair methods for various types of home appliances and accept “free home visits, free testing, "Free maintenance" service appointment.

The parties said:

Consumers: repairs are not repaired are tangled "My mobile phone can not normally enter the control program after startup, basically can not use it, my heart is very drowsy." Consumers Wang complained that the other side to consult the store to get overhaul, take When I went to see it, I was told that the memory card was inserted into the wrong slot, and the SD card slot was damaged. If the repair needs to pay more than 400 yuan at one's own expense, "Because I can't find the purchase invoice, I may have gone through the warranty period." Said that the mobile phone is not too expensive, add some money to buy a new machine, but also committed to repair it?

Shop owner: It's not easy and it's a bit confusing. Some shopkeepers in the repair shop are also full of “crying water”. "To tell the truth, we are very hard on this trip, but often it is not understood by consumers." Dongtai Garden, a shop owner of a repair shop, said that many things are now rising prices, but the prices of home appliances have continued to fall, As a result, the price of accessories has also declined. "Since 2009, maintenance costs have not basically been adjusted." Therefore, the overall maintenance costs show a downward trend. What's more, new exchanges are very fast now. If you don’t learn the technology, the money will not be earned. "When you come across a reasonable master, you can't fix it or you can't repair it, but some don't think so. You'll also look at it."

“Now when you go to the hospital, an ordinary cold also costs two or three hundred dollars. Doctors can't see if they will be charged the next time. There is no bargaining.” A Xiping community maintenance staff told the reporter that somehow the customer had some reasons. Always keep up with the maintenance costs of home appliances, "previously more than children can still deal with, but the maintenance shop can not be quite down in the future is a problem."