"80s" é—¯ ç¯ light market aiming at children's lamp store
To run a decent lighting store, it takes hundreds of thousands of yuan or even millions of dollars to invest. This is tantamount to the early entrepreneurs who lacked the accumulation of funds, but the young "80s" Mr. Tan In addition, a special children's lighting store with a size of less than 30 square meters was opened. Due to the distinctive theme, the street won a round of applause.
Walking along the Lotus Street in the night, you will naturally be attracted to a colorful children's lighting store. In the small but bright window, two transparent "footballs" are distributed to passers-by far away. Passionate brilliance...
The children's lighting in the store is varied, including a princess lamp in a mini bubble skirt, a cute bear cartoon lamp, a large mushroom-shaped mushroom lamp, an airplane lamp full of blue dream colors, and a full-fledged guitar lamp... With the lanterns in the air, this small shop has become a fairy tale world full of fun.
According to the owner, Mr. Tan, the princess lights are warm and luxurious, and they are most liked by little girls. They sell several times a day. The little bear light next to the princess light is also often fascinating because of the embarrassing situation.
Open shop: "post-80s" entrepreneurial online discovery business opportunities
Talking about the reason for opening a store, Xiao Tan, the owner of the "80s", said that it was because he liked it. Xiao Tan once found out that several children's lamps launched by an online store were very cute when browsing the shopping website. At that time, Xiao Tan's relatives were decorating, and Xiao Tan recommended several children's lamps sold in online stores. I didn't expect that not only the adults and children of the relatives would like it very much, but even the relatives of the relatives would like to see it.
This incident made Xiao Tan, who had always wanted to start a business, suddenly start to see business opportunities. “While Foshan has many large-scale lighting cities, the goods in it are almost all varieties, but lack a unified theme. The homogenization phenomenon is more serious, and the investment risk of large-scale lighting city is high, there are not hundreds of thousands. If you don’t want to start a million yuan, why don’t I start from a small place and open a specialty store that sells children’s boutique lighting?†Xiao Tan’s idea quickly got the support of a friend, and the two will hit it off. Some of the savings were put together, looking for the shop to find the source of goods, and soon opened a children's lighting shop in the lotus street.
Management: Mastering children's psychology and opening new stores after half a year
After the opening of the store, the business was quite smooth. In less than half a year, Xiao Tan opened a new store in Chancheng. Talking about business management, Xiao Tan said that we must carefully analyze children's psychology, and it is most important to understand children's needs and preferences.
"Now children like a lot of things, such as boys like football, racing, airplanes, etc. Girls like dolls, cartoon animals, flower baskets, etc., the store often needs to increase the lighting that children like, so every once in a while, I have to go Manufacturers turn around and see what they like to customize. If you see fashionable patterns, you can also make the manufacturers still order." Shopkeeper Xiao Tan said.
Because Xiao Tan is a big boy who is only 25 years old, the children's minds are often well-prepared, and the custom-made lighting is often welcomed by customers.
"In fact, good things will 'speak', we generally do not use special efforts to sell, and the light in Foshan is good, so some guests not only like to buy, but also bought it for relatives and friends." The clerk said with a smile .
Site selection: street-facing shop in the youth consumption cluster
Operating children's lighting stores pay special attention to site selection. According to Xiao Tan, children's lighting is mainly used by children and young people, so it is best to choose a street-facing pavement with a large flow of such people.
This children-themed lighting store is full of personality and character.
According to Mr. Tan, it is difficult to highlight this point in the way of shopping mall counters. On the contrary, some street shops are more likely to express their individuality. Therefore, it is better to choose some street shops with large traffic for children and young people, but it is not necessarily necessary. It is a commercial center such as Zumiao Road and popular front line. Because these places are expensive to rent, and their product positioning may not be suitable for lighting, it is advisable to consider the second-line street-shops that are more concentrated in home jewelry stores or the more mature new commercial residential areas.
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