In today’s rapidly evolving world, how has the nature of television and TV manufacturers changed? As a leading brand in the industry, TCL offers a fresh perspective. On March 6th, the TCL 2018 Spring New Product Conference took place in Shanghai, drawing nearly 500 senior executives, industry experts, investors, channel partners, and authoritative media. The event was not only highly attended but also creatively executed, showcasing TCL’s innovative spirit. Ma Tianyu, TCL’s global brand spokesperson, made a special appearance at the conference and became the first user of the new X5 model.
TCL's 2017 was a year filled with challenges for color TV manufacturers. However, with its "product leadership" strategy, TCL managed to achieve remarkable growth. According to data, TCL Multimedia sold over 23 million LCD TVs in 2017, marking a 16.4% increase compared to the previous year. TCL’s TV shipments ranked among the top three globally, and its overseas shipments have remained the highest among domestic brands for nine consecutive years.
At the press conference, Wang Cheng, Senior Vice President of TCL Group and CEO of TCL Multimedia, emphasized that the essence of TV manufacturers is no longer just about selling hardware. With the advancement of smart technology, TVs now offer systems, content, and applications tailored to various home scenarios. “The core of TV manufacturers is to provide solutions for users’ time,†he said.
Building on these achievements, TCL entered 2018 with a renewed focus on redefining the role of television and its manufacturers. The company is enhancing content, services, AI, audiovisual experiences, and home aesthetics to help users make the most of their time. One key initiative is the “1+N+1†content strategy: the first “1†is a large-scale content platform like Tencent Video, the “N†represents multiple content partners such as 4K Garden and Ricky Animation, and the final “1†is an integrated broadcasting control platform—South New Media. This partnership marks a groundbreaking collaboration between TV manufacturers and licensees.
TCL has over 2 million paid subscribers on its smart TVs and launched the “Hui†service, offering exclusive benefits like early access to content, ad skipping, and seamless cross-app membership. Users can log in once and enjoy consistent video, music, and other services across all apps.
To further enhance the user experience, TCL is leveraging artificial intelligence. AI 2.0 will improve comprehension, retrieval, and service delivery, making it easier for users to find what they need. Face recognition technology will enable personalized content recommendations, all powered by an open ecosystem that includes Baidu, Tencent, and others.
TCL also introduced three new models to expand its X, C, and P series: the X5 Quantum Dot TV, the C6 Theater TV, and the P5 Slim TV. Each model brings unique features and design elements aimed at different consumer segments.
The X5 combines cutting-edge technology with artistic design, featuring quantum dot technology, Dolby Vision HDR, and a Harman Kardon sound system. Its ultra-thin body and curved screen create a visually stunning experience. The C6 targets the new middle class, offering high-quality visuals and immersive sound. The P5 appeals to young consumers with its sleek design, curved screen, and superior audio performance.
In an era driven by innovation, companies that adapt and lead will succeed. TCL’s latest products, technologies, and strategies show its commitment to continuous improvement. As the global consumer electronics market evolves, TCL is positioning itself to shine on the international stage, delivering exceptional value and experiences to users worldwide.
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