In 2017, the display industry has reached a crossroads. Numerous manufacturers have also started to form a team. The elimination of LCDs seems to be only a matter of time. As a manufacturer of deep ploughing display technology, Sony first released the King Z9D "What is the picture quality? Sony Z9D flagship TV depth evaluation" at the end of last year, which proves that LCD TVs can still be active in the high-end market. Then at the beginning of the United States CES on the heavyweight launched the OLED A1 TV "How lonely is invincible? Sony's 2017 OLED TV Review, allowing consumers to focus more on OLED technology. It can be said that Sony has not faded out of our sight in the past six months. Sony 65 X9300E depth evaluation As an early joint venture brand in China, Sony has been well received by domestic consumers both in core display technology and product quality. Sony has consistently lived up to the trust of its users and continues to use innovative capabilities to meet different levels. Consumers. If the Z9D and A1 OLED TVs are just products that are used to show off, then the X9300E series that Sony launched in the first half of the year is definitely designed to satisfy the mainstream consumers who are pursuing image quality. The king of LCD - Sony Z9D As the TV product that Sony promotes this year, the X9300E is not a simple upgrade of the 2016 X9300D series. Instead, it applies many of the black technologies in the flagship TV Z9D series to achieve quality, sound quality, design, and smart applications. The update of dimensions. At the same time Sony X9300E unprecedented use of Z9D proud of "4K HDR image processing chip X1 advanced version" (Sony OLED A1 is also equipped with this chip), equipped with a new upgrade of the "dynamic backlight elite version", from the product design structure , X9300E is like a "small Z9D", performance is worth the wait. Sony Returns - BRAVIA OLED A1 At present, Sony BRAVIA high-end TV layout has been very complete, Z9D is the "king of the LCD", OLED A1 is the "king of OLED", X9300E is "the king of consumer-grade performance", because Z9D is too famous, OLED A1 is extremely popular and the corresponding X9300E is easily overlooked. The Zhongguancun online evaluation room also received a Sony 65-inch X9300E TV in the near future. The purpose of this review article is to let mainstream consumers who care about the picture quality understand this equally powerful top TV product. Appearance Appreciation: Suspended base enhances the overall style From the Sony X9300E TV, we can see why it is called the “Z9Dâ€, and the overall design language also incorporates minimalist concepts in addition to the traditional Sony features. Although the overall appearance does not look eye-catching, it does not have any superfluous embellishment, but it retains the pure essence of television. As Sony's main push-TV model this year, the X9300E is very solid in terms of work materials. It also considers the details very carefully. Positive low-key restrained Although the Sony X9300E does not look so dazzling, it is very careful in terms of details. With the pre-voice design, usually the TV will use a downward vocal design due to the layout of the circuit board and the screen, affecting the overall feeling, but the Sony X9300E uses a new type of forward to bring more rich and deep sound. At the same time, a splicing design is also applied to the backplane, which can effectively shield the connection lines. This is exactly the same as the Z9D. Metal frame Sony Classic Logo Thick base, front speaker Metal wire drawing process The back is also simple Effectively shield the internal connection Interface configuration Sony Classic Modeling Remote Control In terms of the overall design style, it can be said that the X9300E basically continued the Z9D language, but was inferior to the Z9D in the use of materials, but the performance was still remarkable. In the design of the remote control, although the grip and touch are very good, but it is still relatively slightly complicated to use, if you can further simplify the button even better. Sony X9300E is not the most eye-catching of this year's new television products, but Sony TV has gradually formed its own style, making people never tire of it. Objective Instrument Testing: Achieving Sony's High-end Product Positioning Sony's pursuit of image quality has always had stringent requirements and standards. In the actual testing process, we found that the Sony X9300E has as many as 12 modes on the image settings, and at the same time The standard in the advanced settings is also very comprehensive, these are consistent with its big brother Z9D. Say that Sony TV is prepared for high-end users. The X9300E will mark the user's view of the scene under different modes. From this point of view, it is still in place. Sony X9300E has 12 image modes (accurately optimized for different scenarios) Advanced display settings: professional to appalling The instrument used in this test is the BM-7A luminance colorimeter produced by Topcon to measure the chromaticity coordinates of the Sony X9300E TV in different colors, and calculate the contrast, color gamut, color saturation and draw corresponding values ​​according to the corresponding values. Color map and so on. Before conducting this test, we first allowed the machine to work normally for one hour and restore it to the factory mode. The entire test environment was performed in the darkroom. Sony X9300E TV Objective Instrument Test After our actual test, the NTSC color gamut of the Sony X9300E TV reached 87.47% (standard mode), although the richness of color performance is lower than Z9D, but the color accuracy is still very good. At present, many television manufacturers are advocating how high the color gamut of their own products, some even reached 120% -150%, the higher the color gamut coverage rate can only represent the richness of color, but if there is not enough control of color Capability, the screen color will look too saturated and gorgeous, and it can't please the eye. Sony has many years of experience in color tuning and has top quality chip support, so the X9300E performs quite well in color accuracy. On the static contrast, the X9300E reaches 9054:1. Although this data is more objective, it shows a slight light leakage during the black test. This performance is lower than that of the big brother Z9D. However, in the dynamic video, the X9300E is very perfect in the black market, we will detail later. · 4K static image test: the color is accurate, and you don't miss any details in the local testing process. We tested the static image, dynamic video, and HDR video. First of all, in the static image test, we selected a few with 4K. HD resolution test picture. Static pictures are very suitable for displaying picture layering, detail representation, and color accuracy. The following test images are also very valuable for reference. Let's take a look at the performance of the Sony X9300E. Environmental light restores true, dark areas clearly show reefs Show amazing three-dimensionality Precise color detail and outstanding detail performance Really restored night sky over the lake, with impeccable shadow details First of all, from the first test picture, it can be seen that the picture is very authentic for the restoration of ambient light, and the detail on the dark reef is also accurately displayed. The second wave of the impact of the bridge's artistic conception is in place, showing a three-dimensional shock. The detail of the texture of the third lizard was clearly shown. At the same time, there was no lack of details due to the gorgeous green color. The color was also accurate and the outline was clearly visible. The last one mainly considers the performance of the black court, and the Sony X9300E will restore the picture to its place. Whether it is the starry sky or the reflection of the lights on the lake, it is the most accurate and satisfactory display. UHD video test: restore the real picture, pure black field performance in the UHD video test, we have selected several test videos with 4K ultra HD resolution, this link is not only the quality of the considerations, but also the local video Play fluency considerations. In the actual test, the Sony X9300E TV did not appear any Caton's situation. Turning on and off the video responded quickly, which was also a test for TV hardware. Vivid color Layered details impeccable Black market performance is comparable to OLED The most realistic restoration of ambient light In the UHD test session, the Sony X9300E TV's screen performance is quite amazing, and the detailed performance of the static picture continues into UHD video. Whether it is a simple scene presentation or an information scene with a large amount of information, this product is in color, detail, The various aspects such as picture layering are very clear, and the entire picture is vivid and lively. It is very much able to please the user's attention and can be described with impeccable character. HDR video test: Outstanding details of light and darkness, effective control of light leakage HDR technology can effectively improve the brightness of the screen, dark details, layering, color performance and authenticity, but each TV manufacturer controls the technology. Different capabilities, so the effect is also very different. Sony's latest X1 image processing chip is also equipped on the X9300E. At the same time, dynamic item-by-item reshaping technology is also researched for HDR. Let's take a look at the performance of the Sony X9300E on HDR video. Bright and dark details at a glance Local brightness and the purest black Still life texture accurate restore Brightness details impeccable HDR is a very hot display technology today, but most manufacturers only use HDR as a gimmick. Only a handful of manufacturers can really show HDR displays. Sony also applied the latest self-developed X1 chip, the 4K HDR Processor X1 Extreme (Advanced 4K HDR image processing chip X1) to the X9300E. The core of this chip is HDR dynamic image reconstruction technology, 4K HDR 14bit smooth gradient, and dual image database technology, which enables the real-time image processing performance to reach 1.4 times that of the previous generation of image processing chip X1, achieving image quality. A major breakthrough has been made to fully tap into the essence and every detail of 4K HDR content. System experience: smooth and easy to use, full of personalization We have mentioned on more than one occasion, in the TV operating system design, has always been a joint venture brand strengths, in fact, can be seen from the Sony TV remote control, joint venture brand Like a sense of science and technology or a multi-functional operation, this greatly reduces the convenience of use, but also increases the cost of use. However, Sony has been optimizing and upgrading the television system, giving users the most simple and direct operation. System main interface: smooth control, easy to use The layout from the main interface is enough to see that it is sufficiently streamlined, the main functions and settings are all displayed in the form of waterfall flow, and at least it is very easy to get started. This system is based on Android 6.0 development, operating logic is Sony classic cross menu, style is Google's card design. In the experience of the entire system, the fluency and ease of use performed well. Compared with LG's WebOS system, Android's richness and extensibility performance of the application will be even better. Compared with the previous Sony system, it has improved . Even if it is used for the first time, it can be easily started and the learning cost is low. Content Resources: Integrating Rich and High-Quality 4K Resources Currently online on-demand video sources have become the way most users watch TV, so at present, both traditional brands and Internet TV brands are cultivating content resources. At the earliest on television, we could only see cable content. Today, we can broadcast on-demand programs through the Internet. Therefore, whether a television's content resources are rich has become one of the conditions for consumers to purchase. In this environment, Sony also began to lay out its online content. In terms of licensees, Sony cooperated with China TV to enjoy all the resources of Hua Digital TV. China TV: Sony's Exclusive Integration of Massive 4K Resources High quality source enjoyment Member fees For many years, Sony and China TV have had very good cooperation, so Sony TV can enjoy all its resources. It is worth noting that Sony also integrated 4K resources into China TV, so the X9300E TV has a wealth of 4K resources, which is very much in line with a high-definition TV. However, there is still room for improvement in the richness of content. In terms of member prices, it is still relatively affordable, the annual fee is only 269 yuan, 29 yuan monthly fee, after purchasing members can watch many high-quality 4K video, from this point of view is still very cost-effective. Written at the end: From the perspective of the recent release of new products, the layout of Sony BRAVIA high-end TV has been very complete, Z9D is the "king of LCD", OLED A1 is "the king of OLED", and for the X9300E, definitely can be called "consumption The king of performance." The advanced X1 image processing chip and the elite version of the dynamic backlighting system ensured the X9300E's image quality. The front sound produced the best combination of images and sounds. At the same time, the X9300 did not lose itself in industrial design. The Big Brother Z9D. Overall, if you are a mid-to-high-end consumer looking for quality, the Sony X9300E is definitely the best choice. Sony KD-65X9300E detailed parameters Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, etc. on TV boxes, smart TVs, smart TV software, etc. Answering questions.