Domestic high-end color TV layout spreads across the ocean to open up a new blue ocean
Since last year, the fierce competition in the color TV industry has been frequently reported. The first domestic brand, Hisense, has become the sponsor of the European Cup, attracting the attention of countless domestic and overseas audiences; subsequently, TCL's global shipments exceeded 20 million units and became the third largest in the world. , Let numerous users at home and abroad by surprise, lamented; Not long ago, Hisense announced as the sponsor of the 2018 World Cup, again set off waves in the domestic and foreign TV market. People were surprised to find that, unconsciously, China has become the world's largest color TV powerhouse, not only occupying the world's largest output, but also has begun to possess core technologies and began to lead the world in key technologies.
According to the data report of Aowei Cloud Network, China's color TV brand shipments accounted for a global share of 30% in 2016, an increase of 3.2 percentage points over the previous year, and China's manufacturing color TVs accounted for 60.3% of global shipments. The annual color TV retail sales in the domestic market The volume of 50.89 million units, an increase of 7.8%. In the global color TV market, Hisense and TCL are not unique, and they have made a formidable contribution to Chinese manufacturing.
Strengthen sports marketing and increase reputation reputation In the competition of strong and colorful enterprises, how to improve the product's popularity and reputation is a problem that confronts all corporate giants. Reputation and reputation are the intangible assets of a company and can play a multiplier role in promoting product sales. Major companies have invested heavily in advertising development to increase their visibility in consumers' minds. In the case of domestic brand Hisense, for many years, it has made great achievements in its adherence to the sports marketing line and shaping its corporate brand. In recent years, Hisense has continued to invest in the Australian Open, the US NASCAR XFINITY series of the largest event racing team, and the F1 Red Bull Racing team, which has greatly increased its brand influence. In last year's European Cup, "Hisense China's No. 1" rang from Europe, and it was known as "a famous player in the world." According to statistics, during the competition, Hisense’s global popularity increased by 6 percentage points, European market sales increased by 65% ​​in the second quarter, and domestic TV market share increased by 1.87 percentage points, which is a perfect ending. In the global economic slowdown in 2016 and the slow development trend, Hisense has achieved a contrarian growth. The annual export volume of Hisense TV products increased by 26.6% year-on-year, 12% higher than that of the industry; the export volume also maintained double-digit growth year-on-year. Behind this strong growth, the influence of the "Europe Cup" has contributed. In April this year, Hisense became the official sponsor of the 2018 FIFA World Cup. Through the layout of the world’s top events, Hisense’s confidence and determination to build a world-class brand is undoubtedly revealed. Hisense's financial report shows that Hisense's smart TV users reached 27 million in 2016, of which 6 million were overseas users, and shipments were the third largest in the world. Overseas markets are currently its huge earnings growth points.
Relying on core technology and color enterprises to open up the international market In recent years, in order to open up the international market, color enterprises have regarded core technology as their most important task. They do solid research and development, and earnestly engage in innovation. They are not sloppy. After achieving technological breakthroughs, color enterprises have had a "magic weapon" to go to the international market. Without the support of core technologies, color enterprises will become a passive source of water if they go to the international market.
Take TCL as an example. In recent years, after many years of R&D and accumulation, TCL has established its first-mover advantage in core technology fields such as quantum dots, curved surfaces, ultra-thin, and HDR to ensure its global competitiveness. In 2016, TCL took the lead in Quantum TV and pushed the popularity of curved-surface TVs to actively develop international markets. Worldwide TV shipments exceeded 20 million units, winning the throne of "Third-world and China first" in the TV industry.
In the case of Hisense, it persisted for ten years to sharpen its sword, vigorously promoted technological innovation, and successfully achieved direct overtaking in global display technology. Currently, Hisense's breakthrough and innovation in laser display technology is the only original technology that China can participate in and dominate the development of color TV in the world. Liu Hongxin, president of Hisense Group, pointed out that for the past few years, Hisense is most pleased that the transformation engine is technology, and Hisense's core technology is image and video data processing technology, which is accumulated from TV and display technology research for many years. Today, the new technology of laser television has become an important weapon for Hisense to lead the world.
Layout of high-end color enterprise innovation is endless. When color enterprises such as Hisense actively deploy overseas markets and polish business cards made in China, it also brings us inspiration, that is, high-end products are the guarantee for increasing the market share of overseas markets. Only by actively developing high-end products and continuously improving product quality can we go further and wider on the road to internationalization.
Hisense's internationalization strategy has been successful, not by raising sales at low prices, but by using brands and high-end to enhance quality. Adhering to its own brand development strategy, it continued to launch high-end products, and its high-end large-screen ULED TVs and other products drove overseas brand revenues. From the data, in the first two months of this year, the export volume of Hisense TV increased by 19.4% year-on-year, while the export volume increased by 51.7% year-on-year. Huang Xiaojian, deputy general manager of Qingdao Hisense International Marketing Co., Ltd., pointed out that thanks to Hisense’s long-standing strategy and brand strategy, the use of brand pull to pull the international market continues to grow rapidly. In the first quarter of this year, Hisense’s sales of overseas brands increased by 45.5% year-on-year and performed well in key markets: South Africa maintained a year-on-year growth of brand sales of 103.4%; sales of Hisense Australia brand increased by 97.3% year-on-year, and brand sales increased by 164.3% year-on-year.
Do not forget the beginning of the heart, have to always. After years of hard work, with brand products such as Hisense, TCL, and Skyworth as the representatives, China has finally become a big producer of color TVs. However, these achievements are inseparable from the introduction and absorption of technology that we have long insisted on. In today's highly competitive OLED technology and quantum dot technology field, compared with Japanese and Korean companies, there is still a gap in our country. How to catch up with poor data and achieve breakthroughs in key technologies is a difficult issue for color enterprises. The progress of science and technology is endless, and there is no limit to strengthening the technology research and development of enterprises. It can be expected that both the “Third in the world, China’s first†TCL group, and the Hisense Group, which is advancing on the road to internationalization, are the technologies in the field of color TVs. R & D is still in full swing, never ending. Go against the water and retreat if you fail to enter. In the fiercely competitive international market, if one cannot speed up R&D, closely follow the pace of technological advancement, or its R&D direction runs counter to the trend of world science and technology, then it cannot stand on the commanding heights of science and technology and stand at the forefront of the times.
There is a long way to go. In the fiercely contested global TV market, a curtain of times dominated and led by Chinese companies has begun. The China National Color TV Corps, with Hisense and TCL as the vanguards, actively enter the global market and actively embrace the world through independent innovation and brand marketing. We believe that under the guidance of the "Made in China 2025" development strategy, the internationalization of China's color TV brands will grow wider and wider.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
Strengthen sports marketing and increase reputation reputation In the competition of strong and colorful enterprises, how to improve the product's popularity and reputation is a problem that confronts all corporate giants. Reputation and reputation are the intangible assets of a company and can play a multiplier role in promoting product sales. Major companies have invested heavily in advertising development to increase their visibility in consumers' minds. In the case of domestic brand Hisense, for many years, it has made great achievements in its adherence to the sports marketing line and shaping its corporate brand. In recent years, Hisense has continued to invest in the Australian Open, the US NASCAR XFINITY series of the largest event racing team, and the F1 Red Bull Racing team, which has greatly increased its brand influence. In last year's European Cup, "Hisense China's No. 1" rang from Europe, and it was known as "a famous player in the world." According to statistics, during the competition, Hisense’s global popularity increased by 6 percentage points, European market sales increased by 65% ​​in the second quarter, and domestic TV market share increased by 1.87 percentage points, which is a perfect ending. In the global economic slowdown in 2016 and the slow development trend, Hisense has achieved a contrarian growth. The annual export volume of Hisense TV products increased by 26.6% year-on-year, 12% higher than that of the industry; the export volume also maintained double-digit growth year-on-year. Behind this strong growth, the influence of the "Europe Cup" has contributed. In April this year, Hisense became the official sponsor of the 2018 FIFA World Cup. Through the layout of the world’s top events, Hisense’s confidence and determination to build a world-class brand is undoubtedly revealed. Hisense's financial report shows that Hisense's smart TV users reached 27 million in 2016, of which 6 million were overseas users, and shipments were the third largest in the world. Overseas markets are currently its huge earnings growth points.
Relying on core technology and color enterprises to open up the international market In recent years, in order to open up the international market, color enterprises have regarded core technology as their most important task. They do solid research and development, and earnestly engage in innovation. They are not sloppy. After achieving technological breakthroughs, color enterprises have had a "magic weapon" to go to the international market. Without the support of core technologies, color enterprises will become a passive source of water if they go to the international market.
Take TCL as an example. In recent years, after many years of R&D and accumulation, TCL has established its first-mover advantage in core technology fields such as quantum dots, curved surfaces, ultra-thin, and HDR to ensure its global competitiveness. In 2016, TCL took the lead in Quantum TV and pushed the popularity of curved-surface TVs to actively develop international markets. Worldwide TV shipments exceeded 20 million units, winning the throne of "Third-world and China first" in the TV industry.
In the case of Hisense, it persisted for ten years to sharpen its sword, vigorously promoted technological innovation, and successfully achieved direct overtaking in global display technology. Currently, Hisense's breakthrough and innovation in laser display technology is the only original technology that China can participate in and dominate the development of color TV in the world. Liu Hongxin, president of Hisense Group, pointed out that for the past few years, Hisense is most pleased that the transformation engine is technology, and Hisense's core technology is image and video data processing technology, which is accumulated from TV and display technology research for many years. Today, the new technology of laser television has become an important weapon for Hisense to lead the world.
Layout of high-end color enterprise innovation is endless. When color enterprises such as Hisense actively deploy overseas markets and polish business cards made in China, it also brings us inspiration, that is, high-end products are the guarantee for increasing the market share of overseas markets. Only by actively developing high-end products and continuously improving product quality can we go further and wider on the road to internationalization.
Hisense's internationalization strategy has been successful, not by raising sales at low prices, but by using brands and high-end to enhance quality. Adhering to its own brand development strategy, it continued to launch high-end products, and its high-end large-screen ULED TVs and other products drove overseas brand revenues. From the data, in the first two months of this year, the export volume of Hisense TV increased by 19.4% year-on-year, while the export volume increased by 51.7% year-on-year. Huang Xiaojian, deputy general manager of Qingdao Hisense International Marketing Co., Ltd., pointed out that thanks to Hisense’s long-standing strategy and brand strategy, the use of brand pull to pull the international market continues to grow rapidly. In the first quarter of this year, Hisense’s sales of overseas brands increased by 45.5% year-on-year and performed well in key markets: South Africa maintained a year-on-year growth of brand sales of 103.4%; sales of Hisense Australia brand increased by 97.3% year-on-year, and brand sales increased by 164.3% year-on-year.
Do not forget the beginning of the heart, have to always. After years of hard work, with brand products such as Hisense, TCL, and Skyworth as the representatives, China has finally become a big producer of color TVs. However, these achievements are inseparable from the introduction and absorption of technology that we have long insisted on. In today's highly competitive OLED technology and quantum dot technology field, compared with Japanese and Korean companies, there is still a gap in our country. How to catch up with poor data and achieve breakthroughs in key technologies is a difficult issue for color enterprises. The progress of science and technology is endless, and there is no limit to strengthening the technology research and development of enterprises. It can be expected that both the “Third in the world, China’s first†TCL group, and the Hisense Group, which is advancing on the road to internationalization, are the technologies in the field of color TVs. R & D is still in full swing, never ending. Go against the water and retreat if you fail to enter. In the fiercely competitive international market, if one cannot speed up R&D, closely follow the pace of technological advancement, or its R&D direction runs counter to the trend of world science and technology, then it cannot stand on the commanding heights of science and technology and stand at the forefront of the times.
There is a long way to go. In the fiercely contested global TV market, a curtain of times dominated and led by Chinese companies has begun. The China National Color TV Corps, with Hisense and TCL as the vanguards, actively enter the global market and actively embrace the world through independent innovation and brand marketing. We believe that under the guidance of the "Made in China 2025" development strategy, the internationalization of China's color TV brands will grow wider and wider.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
Dry Type Power Transformer,Dry Distribution Transformer,Cast Resin Transformer,Dry Type Electrical Transformer
SANON DOTRANSÂ Co., Ltd. , https://www.sntctransformer.com