Artificial intelligence rises home appliances companies to meet the curve of overtaking opportunities
OFweek smart home network news: home appliance industry development for so many years, the overall situation of each type of product has basically been determined, the top ten is that a few companies. Even in the air-conditioning industry, the top three companies scored more than 70% of the market. But this is the thing before the development of the Internet and intelligence. With the popularization of the Internet and the application of smart technologies, there are many new players in the home appliance industry. In the eyes of companies, smart outlets have become an opportunity for overtaking.
Since 2016, air-conditioning companies have begun to release intensive new smart products, networking, and remote control with smart terminals have become the most basic configuration. But with it, where is the intelligent direction of air-conditioning? There is no mature standard answer in everyone's mind. After the air-conditioning products have the most basic networking and simple operation, companies are conducting research and development in different directions in terms of intelligence.
No matter how advanced "black technology" is applied to air-conditioning products, it will eventually need to be landed on the convenience. If it needs overly complicated operation, it must not be a true smart product. This has become the consensus of the industry. For the first time, Midea Air-Conditioning combines projection technology and touch technology to create the first interactive technology for air conditioners. In addition, voice control is also applied to air-conditioning products to achieve "voice recognition, voice broadcast, man-machine dialogue" and other functions, you can check the weather, listen to songs, let air-conditioning to tell jokes, etc., completely turned the air conditioner into a computer without a monitor And a temperature product. Changhong also launched an artificial intelligence voice air conditioner based on speech recognition technology on the 28th, which can realize the rapid identification of instructions, simple and convenient interaction, and rapid response to services, and truly “reliableâ€.
The author believes that the application of artificial intelligence voice, can use voice to interact with home appliances, free operation of multiple remote control, or can solve the problem of many elderly people operating the appliance difficult. Of course, this depends on the development of artificial intelligence voice technology. At present, the recognition rate of artificial intelligence within 6 meters is 95%. In the future, it is also necessary to continuously increase the recognition rate and add more dialect recognition functions.
Haier's intelligent air-conditioning based on the next-generation NB-IoT IoT technology is directly connected to Haier Cloud Platform through the carrier's network, and the configuration connection can be completed automatically once the power is activated. When connecting a mobile terminal such as a mobile phone, the two-dimensional code on the air conditioner is scanned by the mobile phone, and the binding can be completed in one step to achieve remote control.
In addition to being more convenient, smart technologies also provide users with a more comfortable experience. In addition to artificial intelligence voice, air-conditioning companies also allow smart applications to the functional aspects of air-conditioning. In the new smart air conditioners launched by Hisense, intelligent temperature and humidity dual control technology can realize precise control of temperature and humidity in air conditioners, filling the past air gaps in the domestic air conditioning industry, allowing air conditioners to reach the optimal comfort required by the human body in the shortest possible time. In the interval, the solution to the problem of "over-drying" and "wet over" air in the process of traditional air-conditioning heating and air supply has been solved. In March, Haier launched the Little Superman air-conditioner for the young people of the Internet intelligent custom air conditioning, is also a calculation of temperature, direction, time, feeling four-dimensional smart air-conditioning. The temperature, wind direction, user's feelings and time can be calculated through the cloud at the same time, and the user can be provided with the most comfortable temperature and experience experience according to the user's behavior habits at different times.
Obviously, air-conditioning companies are taking the "smart" this new engine. In fact, from a digital point of view, intelligence not only has prospects, but also "money scene." In 2016, the penetration rate of intelligent products ranged from 6.3% to 12.4% to 20%. Ovid Cloud predicted that the penetration rate of smart air conditioners could exceed 30% in 2017. Cai Ying, deputy director of the Information Resource Development Department of the National Information Center, also optimistically predicted intelligent air conditioners. China's air-conditioning industry will soon enter a full-scale intelligent era. In the next few years, the domestic smart air-conditioning market will have a volume growth process.
After the end of the cold season in 2016, there were only about 26 million sets of air-conditioning inventory, and the number of inventory cuts was 18 million. After the high inventory of air conditioners accumulated in the past few years has been digested, the air conditioner companies can free up their hands and this time, the price war has been abandoned. At the same time, consumers' acceptance of high-end products is also getting higher and higher, and their sensitivity to price wars is weakening. Ove Cloud Network statistics found that the demand for the first time in 2016 exceeded the demand for first-time purchase. When purchasing a new air conditioner, it was not simply the pursuit of low prices, but quality.
It can be said that now is a good time for intelligent development, and intelligent products are behind the intelligent strategy and layout. In 2017, Changhong Air-conditioning put forward the overall idea of ​​smart strategy: human-centered, through the extensive connection to achieve intelligent coordination of people, equipment and services, and strengthen smart terminals; build "sensor" network, open data interface, provide consumers with more Come to smart terminals and services, and explore new business models.
Midea Air Conditioning is using a series of black technology, new products and system solutions to take a family life scene as a platform, centered on healthy and comfortable air, and connected to users in real time through smart air conditioners and other hardware products, so that the smart air ecosystem can give Air-conditioning industry is developing new impetus. Haier also put forward a full-scene application, with "people" as the center of the connection, released the world's first smart home involving 161 scenes, and took the lead in completing the 100% intelligence of the air conditioner.
Regardless of how ambitious the strategy is, users will always start from the experience of using the product. Whether or not they can achieve intelligent breakthroughs, the key is user experience. Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce, stated that in the era of intelligence, the future will address the intelligence and interaction between people, environment, and energy. The Chinese air-conditioning industry will usher in a new era of change. In the context of this era of change, we can wait and see who can bend overtaking.
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