Intelligent living environment can bring a good marketing point for “they”

In order to alleviate the series of problems brought about by the rapid increase in housing prices, the state has introduced a series of policies to control the property market, which makes the real estate market, which was originally a rigid demand, begin to go into the off-season. The phenomenon of oversupply has emerged in the real estate market. Competition among real estate companies has become increasingly fierce. In order to attract the attention of consumers, various real estate companies can be said to be full of tricks. Some real estate developers have even played the slogan of “Buy a House and Send Smart Home,” and are committed to attracting consumers through the introduction of this package to drive sales of real estate.

The use of smart homes to create an intelligent living environment is a good marketing point for smart home companies and real estate developers.

(1) Real estate developers do not need to invest high costs. For example, to realize the smart living room, the developer only needs to pay the price of one air conditioner, and the smart host is responsible for the distribution of smart home companies. .

(2) When the real estate has just been developed, smart homes will be promoted, and better publicity and promotion results will be obtained, which will rapidly popularize smart homes.

Therefore, this is a win-win market strategy. For real estate developers, through the addition of smart homes to enhance the value of real estate, in the market competition to win more advantages, to attract the attention of consumers, improve the sales of real estate, accelerate the return of real estate developers funds. For smart home companies, through the "buy a house to send smart home" approach, allowing users to enjoy smart home without paying extra costs, not only promoted the popularity of smart home, while promoting the development of the smart home industry.

Riding on the "Internet +" trend, the Internet has affected almost all traditional industries across the border. Everyone is talking about Internet thinking and seeking an Internet transition. In today's world of the Internet, the real estate industry has also been recruited and embarked on the path of Internet innovation. The reason why companies choose to transform the Internet is to better meet the needs of consumers, and so does the real estate industry. The development of technologies such as the Internet of Things and big data has created a wave of intelligence in the manufacturing industry. In the real estate industry, smart homes have become consumers' needs in the era. Therefore, they have also become real estate developers' direction for innovation and transformation. The real estate industry must catch up with the trend of intelligence, and the core of real estate intelligence lies in home intelligence. It can be said that the wisdom of real estate is the next stop in the transformation of smart home.