LED packaging pattern "big turning point" enterprises need to face rationally
In recent months, the LED packaging industry has continuously heard the "price increase" voice, including Xinda Optoelectronics, Mulinsen and other packaged listed companies have also carried out a small price increase for some of the original low-margin products.
On the one hand, the voice of the price adjustment company is, "I hope to get the customer's understanding of this price adjustment event."
On the other hand, some companies that have not yet adjusted their prices are also waiting to see.
Wang Gaoyang, deputy general manager of Hongli Zhihui, said, "The price of LED devices will gradually stabilize and return to rationality."
However, behind the price adjustment, it not only illustrates the intensity of the original price competition in the market, but also explains the recovery of the downstream market demand at another level, and the choices made by the enterprise according to market supply and demand and its own production capacity.
According to the statistics of the High-tech Research Institute LED Research Institute (GGII), in the first half of the year, the LED business revenue of more than 40 listed companies was about 25.341 billion yuan, accounting for 11.9% of the total revenue of the LED industry in the first half of the year, breaking the 10% mark for the first time. It shows that the market concentration of the industry is gradually increasing.
This is the result of the reshuffle after the industry price war, but also reflects the benefits of large-scale plant scale and product structure adjustment.
Wang Gaoyang said to Gaogong LED, "In the first half of this year, as the LED lighting market continued to improve, the company's LED automotive lighting business scale, LED bracket business scale, LED packaging business scale continued to develop, the company's main business remained stable growth of."
Profit to build capacity
Hongli Zhihui (300219) semi-annual report shows that in the first half of the year, the company achieved operating income of 994 million yuan, an increase of 43.34% over the same period of the previous year; net profit attributable to owners of the parent company was 138 million yuan, an increase of 141.60% over the same period of the previous year.
As one of the largest LED packaging companies in China, Hongli Zhihui's packaging product structure optimization and capacity expansion are still ongoing.
Hongli Zhihui's semi-annual report shows that the company continues to expand the scale of LED brackets and LED packaging capacity and actively lay out LED infrared security, LED UV and other sub-areas. Based on the optimization of the existing market and customer structure, LED automotive lighting takes the LED automotive lighting module as the entry point and actively prepares to enter the domestic automotive lighting market; actively builds the LED production base in Nanchang and puts it into production smoothly.
During the reporting period, the company strengthened its market expansion efforts and established agent outlets in Russia, the United Kingdom, South Korea, India, Brazil, Spain, the Czech Republic and other countries or regions to provide fast and timely services and products to customers around the world.
Diversified layout locks high-end market
According to the semi-annual report data, the gross profit margin of traditional LAMP and SMD products of Hongli Zhihui remained stable during the first half of the year, while the gross profit margin of automotive lighting products remained at nearly 50%, and increased by 5.58 percentage points over the same period of the previous year.
Wang Gaoyang revealed that “the company’s SMD LED operating revenue increased by 42.34% in the first half of the year, LED automotive lighting products revenue increased by 74.13%, and LED bracket operating revenue increased by 63.29%, mainly due to the company’s active expansion of the LED market during the reporting period. The scale is constantly expanding and the operating income is increasing."
In terms of specific product layout, “the company’s COB product revenues also showed an upward trend in the first half of this year. High-efficiency, high-quality and flip-chip products have corresponding layouts. The products are mainly positioned in the high-end market.†Wang Gaoyang emphasized.
As the global market continues to expand based on market segments including deep-UV LED applications, it is taken for granted that domestic LED companies choose to enter higher-profit segments.
According to the semi-annual report, Hongli Zhihui has developed a highly airtight and highly reliable inorganic packaging technology and form for the special environment of deep ultraviolet LED devices to suit the use environment of deep ultraviolet special lighting. The products are mainly used in the research and product manufacturing of ultraviolet germicidal light source for health care.
At present, Hongli Zhihui's deep UV products are in the stage of small batch trial production. Wang Gaoyang mentioned that “the company is very optimistic about the deep ultraviolet (UV LED) application market, which is a new profit growth point. At present, deep ultraviolet is still in the initial stage, and the process and various aspects of development still need time to slowly increase. It is expected that the next three will come. In the next five years, deep ultraviolet will gradually enter the civilian market."
In addition, in addition to deep-UV products, Hongli Zhihui's key technology for high-color-domain LED backlight module packaging based on quantum dots is also in the process test stage.
On September 9th, 2016, the high-tech LED special forum series--package change special forum will be held in Shenzhen Qingqing World. At that time, the relevant person in charge of Hongli Zhihui will share more on the scene with the new round of LED packaging competition cycle, segmentation market differentiation, new technology and new technologies.
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