Artificial intelligence is becoming the hottest topic nowadays. In the home appliance industry, this industry has been regarded as the next cusp, triggering the layout of many home appliance giants and wanting to take the first entrance.
In fact, many Chinese home appliance companies that are undergoing transformation and upgrading want to use the opportunities of artificial intelligence to tap the potential demand of consumption and expand their scale to find profit margins. Enterprises such as Changhong, Haier, TCL, and Midea have begun to explore and try. However, how to put artificial intelligence technology in home appliances, different companies have come out of different paths.
The industry believes that to promote artificial intelligence into the family, home appliance enterprises are a very important camp, but now one of the big problems of artificial intelligence products entering the family is that the price of home artificial intelligence products is too high, and the artificial intelligence dividends need to rely on enterprises. If traditional home appliance enterprises can operate various artificial intelligence application modes, many subsequent business models will be quickly opened.
Artificial intelligence is seen as a new air outlet
Home appliance giants "run" their respective paths
Artificial intelligence is recognized as the hottest science and technology in the next 5 to 10 years. So, what is the first requirement for artificial intelligence to land?
Liu Wei, director of the Beijing Innovation Center of TCL Industrial Research Institute, believes that there are two types of demand that are currently relatively optimistic. One is to really help people improve their living efficiency, and the other is to meet people's needs spiritually. This has also greatly stimulated the early deployment of home appliance companies to seize this market.
The reporter learned that almost all of the home appliance giants have already cut into the field of artificial intelligence, but the path is different.
Changhong Group is one of the early enterprises in the home appliance enterprise to quietly test artificial intelligence. Today, Changhong has just launched an artificial intelligence TV, which has caused an uproar in the industry. It changes the voice interaction mode of the previous voice control TV rigid, can realize natural language interaction, and provides users with the content needed by the cloud big data to solve some pain points of the user.
Zhan Huayi, deputy general manager of Changhong Technology Center, revealed that Changhong is currently involved in sensor module development and application, speech recognition chip development and application, industrial robots, and home service robots. “Changhong’s smart strategy has already considered the factors of artificial intelligence. Under the 'new three-coordinate strategy', Changhong’s strategy is to go from single product intelligence to environmental intelligence. This is a logical process, not a time relationship. The problem is that we have to solve the connection problem while doing the single item."
However, for how artificial intelligence will enter ordinary households, Liu Wei believes that the beginning of artificial intelligence entering the family should start from the single product and gradually advance to the whole house system.
Li Hongyan, director of Haier's artificial intelligence and head of the robot team, said that enterprises do not care about which level of smart technology is loaded, and more importantly, the user experience is good. "If you want to make a product, you must make a difference in technology and data, and make your own characteristics, instead of simply calling an interface, otherwise it will never be polished well," he said.
Regardless of the path, the most important thing is to pay attention to the needs of consumers. Only by grasping the “appetite†of this consumer can home appliances companies truly win the market. Mei Xiaochun, assistant to the president of China Household Electrical Appliances Research Institute and director of the Smart Home Research Center, said: "The real function of smart hardware is to help consumers and give consumers a better life experience, rather than simply based on design."
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Still need to look at the business model
Undoubtedly, in the future, home appliance giants will play an important role in the wave of artificial intelligence popularization and commercialization, and the artificial intelligence in the field of home appliances also needs to see whether companies really explore a powerful business model.
Zhang Hong, manager of Intel China Research Institute's new technology center, said that one of the big problems in the entry of artificial intelligence products into the home is that the price of home artificial intelligence products is too high. The price of a home service robot is hundreds of thousands, which is not affordable for ordinary families. If there are industries such as home appliances, if you can try to operate and rent a new model of service robots, there is a possibility that artificial intelligence will be used.
The landing of the artificial intelligence dividend depends on the enterprise, and the landing of the enterprise must have a good business model. "Artificial intelligence injection can bring about changes in the business model of home appliance enterprises and the user experience of home appliances." Li Hongyan believes that artificial intelligence will provide some new ways and new thinking for the business model of home appliances. "If you achieve interoperability, multi-sensors, and combined with big data and cloud computing, you can further analyze user behavior through algorithm models and do more accurate information mining and information recommendation. This will upgrade the sales of traditional home appliances to one. A long-line, intelligent service model. If this model works, many subsequent business models can be opened.
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