In recent years, with the rapid development of the Internet in Shenzhou, the combination of various hardware-intelligent hardware of the Internet has emerged endlessly. However, there have been few truly intelligent hardware that completely changed the traditional hardware. Smartphones are the fastest-growing ones. Another good momentum is Internet TV. Not only are the follow-ups of traditional manufacturers, but also Internet companies are clamoring for the wind. Among them, the most fierce are the millet and LeTV. But today there is a new company entering the industry. Xiaomi LeTV should be nervous now because he has something that neither of them has.
On August 8th, Mango TV held a conference in Beijing under the theme of “Music is Funâ€. It released a series of smart hardware products such as Mango TV, MUI, and Mango TV Internet Box. It is just like a new competitor in the Internet TV industry. It also brought something that was not previously available to the Internet industry partners.
Internet TV is a combination of content through the Internet and traditional TV. After all, it is still TV. Therefore, whether it is millet or LeTV, when it is doing television, it faces the flaw that there is no “Internet TV content service license,†and “Internet TV integrated broadcast control license,†so it can only cooperate with other companies that have these license plates. Therefore, it is subject to certain restrictions. Mango TV is not the same, because it is backed by Hunan Radio and Television, and naturally enjoyed such a policy dividend. Xiaomi Le has nothing to crush. Mango TV is born. Don’t know how Xiaomi and LeTV saw this mango TV doing Internet TV?
The ultimate goal of Internet TV is to attract users with content, so Xiaomi will spend so much money on many content producers, and LeTV will continue to enrich its content. With the looting of public third-party resources such as Youku, iQiyi, and Tencent, the exclusive content will appear more competitive. Just as major video sites now attract a large number of users through exclusive video, exclusive content will be a very important and scarce resource in competition. This is precisely the unique advantage of Mango TV. Hunan Radio and Television Station was established in 1960. It owns Hunan Satellite TV, Hunan Jingshi, and Golden Eagle Cartoon Channel and other provincial TVs. Mango TV is its exclusive network broadcasting platform. The well-known columns such as Happy Camp, Super Girls, etc., Mango TV's semi-pretentious city of 2016, Ultimate Ranger and other self-made dramas are the exclusive resources of Mango TV. These resources have virtually made Mango TV more competitive.
As the opening conference said, "I'm sorry, we are late." Compared to Xiaomi and LeTV, Mango TV has only recently begun to do Internet TV. There are indeed some late nights. Although there are two advantages mentioned above, hardware development and sales channel Laying takes time to accumulate slowly. However, Mango TV is also aware of this problem, looking for helpers on its own weaknesses, and cooperation with Skyworth and Gome to make up for their shortcomings. Mango TV is responsible for providing TV OS R&D support and content brand support; Skyworth is responsible for hardware product manufacturing supply chain and technical support; Gome is responsible for sales. We hope to make use of the strengths and resources of the three parties in the form of cooperation to make up for the gap in their own areas. The idea is good, but if we still need the test of time, we will wait and see.
It is indeed a bit late for Mango TV to start Internet TV now, but it is still better for it to have the advantages of licensing and exclusive content, and to be able to recognize its own gaps and find helpers to fight the world together, it is still worth the wait. As a consumer, I am more than happy to see more manufacturers enter the industry and make more affordable products. This is only a mango TV TV, for millet and LeTV, it is still very oppressive, and they have no exclusive advantage between the two, a tripartite situation worth the wait. It is estimated that the feelings of Lei Jun and Jia Yueting are certainly not good today, and they also look forward to the counterattack of Xiaomi and Letv.
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