Where is VR's future? Maybe tourism is the ultimate home of VR?
VR has always been considered promising in terms of games and movies, but perhaps VR technology is more promising in tourism. At present, "VR + tourism" is mainly used in the promotion and marketing of travel products. At the 36th Spain International Tourism Exhibition held in Madrid, the 360-degree panoramic virtual glasses launched on the Chinese booth allowed foreign friends to experience the beauty of China.
This year was known as VR (virtual reality technology) in the first year of the outbreak. Many virtual reality products have gone from concept to reality.
"VR + Tourism" has become a hot word that may change the tourism industry in the future.
"Virtual reality, which is based on the use of computer science as the core, combines multidisciplinary and multi-directional new technologies, provides a virtual environment, and uses a virtual environment to build a real experience." Institute of Virtual Reality and Visualization Technology, Beijing Normal University Director Professor Zhou Mingquan said that “VR+ tourism†is actually virtual reality tourism, which is based on virtual reality technology to create a virtual environment that allows the public to watch thousands of miles away without leaving home. This kind of scene is vivid and detailed. vivid. Zhou Mingquan believes that the immersive experience provided by virtual reality technology is exactly in line with the travel experience. Therefore, it is natural to combine virtual reality with tourism.
Dai Xuefeng, deputy director of the Tourism Research Center of the Chinese Academy of Social Sciences, believes that the biggest change in tourism brought about by virtual reality tourism is “a scene that allows people to experience the tourism destination in an immersive manner and some illusory realities that give people new feelingsâ€. The combination of virtual technology and real scenes gives people a sense of realism and illusion, increasing the value of tourism in real scenes.
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At present, "VR + tourism" is mainly used in the promotion and marketing of tourism products. For example, through a video of an Italian VR tour, you can sit on your own sofa, experience the charm of the small city of Venice in advance, or experience the gothic architecture in the San Marco church. As early as January of this year, at the 36th Spanish International Tourism Exhibition held in Madrid, the 360-degree panoramic virtual glasses launched on the Chinese booth allowed foreign friends to experience the beauty of China.
Zhou Mingquan said that this provides tourism companies with a new marketing service model that provides visitors with a new type of tourism. Pre-tourism experience can provide the most vivid information for tourists' decision-making. Virtual reality technology can greatly save people's decision-making costs. Virtual reality tourism can also realize the tourist dreams of some vulnerable people, such as disabled people, elderly people and special groups that are not suitable for long-distance travel.
However, for the promotion of virtual reality tourism, there are problems such as high technology cost, high experience cost, insufficient integration of virtual technology and real scenes. It remains to be seen when virtual reality technology can really be applied to the user's daily travel experience.
“VR + Tourism†expands the form of tourism, and future technologies can bring more unexpected changes to tourism. Dai Xuefeng said: "The future of virtual technology is difficult to predict. Some people say that the future is not about virtual reality. It is about virtualizing tourists and virtualizing people's thinking, which is the digitization of people. You can use this digital "person" through the Internet. Send it to any virtual scene.This concept sounds like a science fiction, but whether or not science fiction can't be realized is unknown.In short, virtual reality itself is the crystallization of imagination, what kind of imagination, there may be what kind of Virtual reality. Einstein said, 'Imagination is more important than knowledge'."
This year was known as VR (virtual reality technology) in the first year of the outbreak. Many virtual reality products have gone from concept to reality.
"VR + Tourism" has become a hot word that may change the tourism industry in the future.
"Virtual reality, which is based on the use of computer science as the core, combines multidisciplinary and multi-directional new technologies, provides a virtual environment, and uses a virtual environment to build a real experience." Institute of Virtual Reality and Visualization Technology, Beijing Normal University Director Professor Zhou Mingquan said that “VR+ tourism†is actually virtual reality tourism, which is based on virtual reality technology to create a virtual environment that allows the public to watch thousands of miles away without leaving home. This kind of scene is vivid and detailed. vivid. Zhou Mingquan believes that the immersive experience provided by virtual reality technology is exactly in line with the travel experience. Therefore, it is natural to combine virtual reality with tourism.
Dai Xuefeng, deputy director of the Tourism Research Center of the Chinese Academy of Social Sciences, believes that the biggest change in tourism brought about by virtual reality tourism is “a scene that allows people to experience the tourism destination in an immersive manner and some illusory realities that give people new feelingsâ€. The combination of virtual technology and real scenes gives people a sense of realism and illusion, increasing the value of tourism in real scenes.
At present, "VR + tourism" is mainly used in the promotion and marketing of tourism products. For example, through a video of an Italian VR tour, you can sit on your own sofa, experience the charm of the small city of Venice in advance, or experience the gothic architecture in the San Marco church. As early as January of this year, at the 36th Spanish International Tourism Exhibition held in Madrid, the 360-degree panoramic virtual glasses launched on the Chinese booth allowed foreign friends to experience the beauty of China.
Zhou Mingquan said that this provides tourism companies with a new marketing service model that provides visitors with a new type of tourism. Pre-tourism experience can provide the most vivid information for tourists' decision-making. Virtual reality technology can greatly save people's decision-making costs. Virtual reality tourism can also realize the tourist dreams of some vulnerable people, such as disabled people, elderly people and special groups that are not suitable for long-distance travel.
However, for the promotion of virtual reality tourism, there are problems such as high technology cost, high experience cost, insufficient integration of virtual technology and real scenes. It remains to be seen when virtual reality technology can really be applied to the user's daily travel experience.
“VR + Tourism†expands the form of tourism, and future technologies can bring more unexpected changes to tourism. Dai Xuefeng said: "The future of virtual technology is difficult to predict. Some people say that the future is not about virtual reality. It is about virtualizing tourists and virtualizing people's thinking, which is the digitization of people. You can use this digital "person" through the Internet. Send it to any virtual scene.This concept sounds like a science fiction, but whether or not science fiction can't be realized is unknown.In short, virtual reality itself is the crystallization of imagination, what kind of imagination, there may be what kind of Virtual reality. Einstein said, 'Imagination is more important than knowledge'."
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