LED lighting companies face four problems

The LED industry has many difficulties. Most LED lamp companies are dying on the edge of life and death. According to investigations, LED lighting companies currently face four major problems:

A: Consumers do not call In addition to the Japanese market, the popularity of LED lights around the world is still very low, the domestic public awareness of LED lights is still unfamiliar, most people know that LCD TVs have LED, but do not know LED light, Can be illuminated, think that LED is a key part of the TV. At present, there are no public first-class brands that have been truly recognized and trusted by consumers in the market. The hope of the entire industry to invest in the market has always been placed on the testing of hotels, shopping mall targets, and national compulsory bidding projects. As the consumer group does not call, many LED light companies compete for a small cake, won red and red, and difficult to clean up, but still no progress, LED lights company bosses asked the wine: the domestic LED lamp market HO When broke? When does the consumer group call?

II: Dealers do not give power to the LED lamp market has been an unhurried development, accustomed to wait and see the traditional channel dealers on the professional understanding of the LED lights how much? Due to the narrow vision and the concept of “selling what is not for sale, traditional lighting dealers count their own interests, faced with their own major issues such as store operating costs, dealers will concentrate their time and energy on traditional main products, after all” Path dependence is very powerful. Obviously, dealers will not be the real promoters of the LED light market. After the market has been effectively and quickly started, the dealers who lack long-term vision will definitely move forward. The future LED lamp market will surely repeat the mistakes of the traditional lighting industry, and the industry will fall into a state of chaotic disorderly competition.

The LED lights commercial sales model has been too dependent on traditional channel distributors, and an irreversible fresh force representing emerging power is quietly struck. They are LED light network distributors. Netizens are the main force after the 70s and after 80s, of course, there are also 90, 60, and even 50, 70 and 80 after the modern business sense, the idea is not a constraint, can establish a service sales team, Since customers are mainly based on post-70's and 80's, they have common language, mutual understanding, and easy communication. At the same time, they are easy to learn and understand and accept new products, and they are more supportive of energy saving and environmental protection. These characteristics determine that LED lighting online shopping will become LED lights. New sales model, network operators will become the main driver of the popularity of LED lights.

III: The State's LED bidding policy has caused unfair competition in the market. As an emerging industry, the market capacity is so small. Which company actually has the annual output of 200,000 LED downlights? Does this not support the traditional lighting companies and hit the emerging LED lamp companies and companies? The successful bidder of the traditional lighting company enjoyed financial subsidies from the state taxpayer, thereby smashing the emerging LED lamp companies with pure market operations in the cradle.

IV: When can energy saving and emission reduction be truly implemented?

The main advantage of LED lights is energy saving, which is also the driving force to replace traditional lamps. However, because the price is higher than that of traditional lamps, consumers must pay consumers to make a profit. If you use 24 hours per day, you can already get it now. The stage where consumers are willing to pay for orders, such as the smart dimming LED fluorescent lamps sold in Chengdu underground parking lot, but if only use 4-8 hours a day, it is difficult for consumers to pay, because the cost recovery time is too long, not as good as Wait first and wait until the better LED lights come out to buy. This consumer group is the main force, either mandatory energy-saving emission reduction, or financial subsidies, or increase the price, does not meet one of the above three, LED light market is difficult to hot.