Telegent Systems, which makes television available everywhere, today introduced the world's first integrated H.264 decoder supporting the ISDB-Tb digital and analog broadcast TV standard single-chip mobile TV receiver TLG1180. The solution is aimed at emerging markets such as Latin America, which are planning or implementing the transition from analog to ISDB-Tb digital TV standards, and handset manufacturers realize differentiated competition through the real-time broadcast TV capabilities provided by the chip.
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Meeting the demand for strong TV handsets in Latin America
Latin America and Southeast Asia are among the major regions driving mobile TV growth. According to analyst firm Techno Research Systems, consumers in Latin America will buy 31 million TV handsets in 2010. By 2014, this number will increase to more than 76 million (analog and digital TV handsets). Gartner predicts that by 2014, total handset shipments in Latin America will increase from 133 million units in 2010 to 144 million units.
Achieve low-cost digital TV handset design and reduce the cost of the solution
The TLG1180 greatly expands the model and price of mobile phones that support digital TV by integrating H.264 decoders in a single-chip solution. This innovative design allows the original baseband processor to add ISDB-Tb to a low-cost handset platform without a built-in H.264 decoder, and most baseband processors today do not have H.264 decoding capabilities. The solution's integration with H.264 enables all video decoding to be performed in this single-chip system, reducing power consumption, shortening design cycles and reducing the total material cost of the solution by more than half (with analog and digital TV and The H.264 decoder is compared to a design that combines discrete components.
Provide the widest coverage for areas that are transitioning from analog to digital TV
The TLG1180's support for analog and digital TV standards in a single-chip design provides consumers with the widest range of TV coverage. Although Brazil has begun to transition to digital TV, countries such as Argentina, Peru, Colombia, Chile and Venezuela have also promised to transition to ISDB-Tb, but analog TV will continue to be popular throughout Latin America for some time. Comprehensive support for analog and digital TV ensures that consumers in deployed digital TV regions can enjoy high-quality digital TV, and consumers who have not deployed digital TV regions can enjoy a wide range of analog TV coverage.
Market
Taijing will introduce samples of the TLG1180 to customers in the fourth quarter of this year. This is the first in a series of ISDB-Tb mobile TV receiver chip solutions that can support different configurations and needs of customers.
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