Small Pepper Financing 45 Million Market Value 1 Billion

In addition to the recent release of various flagship new machines, the domestic peppercorn chip technology company's financing incident is also a buzz. It is reported that Little Pepper Technology is an internet smart phone brand. On August 14, 2015, it received tens of millions of RMB A round of investment from Timing Capital and Yunhaohua Communication, and won Series B financing on September 7, 2016. The financing amount is 45 million yuan, accounting for 4.5% of the shares. Based on this calculation, the number of small pepper mobile phones is estimated at 1 billion yuan.

In addition, at the 14th Shenzhen brand's results conference held last week, Chili Pepper won the "well-known brand" for its excellent product quality, steadily increasing mobile phone market share and steadily rising popularity. While the popularity of the brand has rapidly increased, the launch of new aircraft is also timely. On April 18th, the dual-camera mobile phone A1 was released. After the 16 million pairs of scenes were deepened, the main and sub-cameras could work together to take photos of the subject with blurred backgrounds.

In addition to the rear dual camera, the small pepper A1 front 8 million pixels support age recognition, interesting pictures, beauty makeup fun camera features. It is worth mentioning that the Pepper A1 also has a built-in safer face recognition and blink recognition system. And recognition is fast. Compared with fingerprint recognition and traditional password recognition systems, it is clear that face recognition will become a major trend in the near future.

Finally, look at the hardware, small pepper A1 which is equipped with MediaTek quad-core 64-bit processor, the front has a 5.5-inch large screen; equipped with 3G + 64G (ROM32G + TF32G) memory combination, the network supports 4G Netcom, comes with a 2900mAh aggregation High-voltage battery, support for pre-fingerprint identification. On the system side, the small pepper A1 uses the YunOS system developed and co-developed by Alibaba.com and has a variety of scene settings such as eye protection mode, phantom touch control, super earphone, and elderly mode.

In summary, since the establishment of the small pepper in 2012, in order to survive in the cracks between the development of a breakthrough. Now it has become the leader of the second- and third-tier cities and towns. It has more than 8,000 physical stores across the country and covers service centers in 34 provinces and cities across the country. Last year, the total annual sales volume of small peppers exceeded the 8 million mark, today's Small peppers are still relatively moist. Xiao Bian has to say that although it is now a big brand to dominate the era, small domestic producers such as small peppers are also quietly behind the force, to a certain extent also for the domestic mobile phone industry reserves of new energy and new impetus, its future development Unlimited.