See how NXP is playing the Chinese automotive electronics market
Recently, NXP Semiconductors and Datang Telecom Technology Co., Ltd. announced the joint establishment of China's first automotive semiconductor design joint venture, Datang NXP Semiconductors Co., Ltd., which will develop and market high-performance mixed-signal technology. Advanced dedicated automotive electronic chip. To further understand NXP Semiconductors' new strategy for occupying the Chinese automotive electronics market, Kurt Sievers, executive vice president and general manager of the automotive division of NXP Semiconductors, conducted an in-depth analysis.
With the accelerated development of automotive electronics, more and more electronic devices have entered the vehicle, increasing entertainment and navigation equipment, making it more environmentally friendly and driving safer. The share of automotive semiconductors in the market continues to grow. Benefiting from the continuous adoption of systems such as automotive safety and navigation, China's automotive semiconductor market will grow by 11% in 2014 to reach US$4.6 billion. It can be said that China is the most potential market for automotive semiconductors. Although China has become the world's largest automobile manufacturing base and sales market, the corresponding vehicle supporting industries, such as automotive electronics, are still dominated by large semiconductor companies in Europe and America. Such huge market potential has undoubtedly become the driving force for future growth of major semiconductor manufacturers.
Kurt Sievers, Executive Vice President and General Manager, Automotive Division, NXP Semiconductors
According to Kurt Sievers, NXP Semiconductors has been committed to the R&D and sales of the automotive semiconductor market in China since its inception. This cooperation has brought NXP to the climax of the Chinese automotive electronics market. The new company will seize the opportunity according to the Chinese government's national conditions, positioning itself in the energy management market of new automobiles, and is committed to research and development and sales of high-end dedicated automotive electronic chips using high-performance mixed-signal technology. The first product will focus on energy conversion integrated circuits, including level shifting and power amplification for applications such as motor control and DC/DC conversion, and supporting battery management solutions for hybrid semiconductors and electric lithium-ion battery-based vehicles. Through this marriage, NXP can complement its smart connected automotive semiconductor solutions through the market relationship and industry position of Datang Telecom. Datang Telecom can also share NXP's advanced technology, management experience and industry talents. It will rapidly expand the field of automotive electronics, make up for the gap in the field of domestic automotive electronic chips, and further improve the industrial structure of Datang Telecom IC design and enhance IC design. The operation and management experience of the industry and the realization of the company's development into the high-end industrial chain of integrated circuits will greatly help. In the future, Datang NXP will rely on professional technology and high-quality products to seize China's highly promising automotive electronics market and occupy the leading position in this market.
At present, NXP's main applications in the automotive electronics field include: in-vehicle networks, vehicle access security systems, in-car entertainment systems, solid state lighting, telematics, speed and angle sensors. In addition, the car interconnect will soon become an emerging technology in the world, which will bring greater security, more convenience and better customized entertainment experience for the driving experience. NXP's "Connected Cars" technology helps drivers choose the safest, most energy-efficient driving path and significantly reduces road traffic accidents. Mr. Kurt Sievers pointed out that in the future, NXP will move towards four major social trends, namely “energy efficiencyâ€, “connected equipmentâ€, “safety†and “healthâ€.
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