Blippar teamed up with GloriousLabs to design and build a 360-degree entertainment venue social platform - Gloria
Gloria is a user-shared 360-degree camera, and Blippar works with GloriousLabs to add filters to it.
Augmented reality company Blippar announced a partnership with British technology startup GloriousLabs, which designed and built a 360-degree entertainment venue social platform called Gloria. The collaboration will allow GloriousLabs to further explore innovative technologies and business opportunities while leveraging Blippar's AR and artificial intelligence (AI) expertise.
Gloria is a user-shared 360-degree camera that can be used in bars, clubs, restaurants, event venues, stadiums, parties and festivals. Users can connect directly to their smartphones without having to download other applications, just download them to social media with a 360-degree camera. By adding them to Blippar's AR technology, you can add masks and filters before sharing photos. Wait.
GloriousLabs' equipment will also use Blippar's computer vision technology to analyze how consumers interact with brands, combining market research, data science and creative strategies. This partnership allows brands to gain a deeper understanding of consumer behavior in the context of real-time consumption.
Blippar co-founder and chief experience officer Steve Spencer said in a statement: "In the past few months, GloriousLabs and Blippar have worked together to overcome the 360-degree image of using computer vision. We are now unprecedented. The way to integrate dynamic AR components into a 360-degree camera. Social360+AR is a new media platform that excites brands and advertisers."
RileyRiley, co-founder and CEO of GloriousLab, added: “Consumers are eager to capture and share the best moments of 360-degree photos, and brands are always looking for new ways to build deeper connections with these consumers. 360-degree photos and videos Adding world-class AR adds an opportunity for consumers to create relevance and authenticity."
Blippar didn't bring its AR technology to clubs and bars, and the company has always been committed to helping everyone not lose their way. Last November, Blippar launched ARCity, an experimental application that helps users navigate the bustling city to find sights without worrying about getting lost.
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