Lehman Optoelectronics comprehensive layout sports industry acquisition of Swiss Infront Sports into a finishing touch

On July 31, 2015, Beijing Zhangjiakou won the right to host the 2022 Winter Olympics. China will become the first country in the world to host the Summer Olympics, Winter Olympics, Paralympics and Youth Olympic Games, known as the Olympic Grand Slam. It is estimated that the income of other related industries driven by the snow and ice sports involved in the Winter Olympics will reach more than 300 billion yuan.

On the day before, Lehman Optoelectronics announced that the actual controller Li Manzhe intends to participate in the Swiss Infront Group with Wanda Group, IDG, Chinese Culture Fund and Oriental Pearl Tower through a holding company established in Hong Kong with a capital of no more than 25 million Euros. Equity investment.

Swiss Infront Sports Media Group is the world's largest sports TV content production and broadcasting company. It has strong resource advantages in the World Cup and Winter Olympics two world-class competitions. The acquisition will directly help Beijing Zhangjiakou to host the 2022 Winter Olympics. Yes, and is expected to become an opportunity for China to bid for the 2026 World Cup. Infront Group has always held the biggest piece of cake in the World Cup - most of the TV rights. The data shows that the revenues of the last two World Cup broadcasts were 1.5 billion and 970 million euros respectively. At present, Infront also has exclusive sales rights for football events in 26 countries and regions in Asia from 2015 to 2022, and the 2018 and 2022 World Cup sales rights are also owned by the company. Infront has the world's leading market voice in the winter project. In the 7 international sports associations of the Winter Olympics, Yingfang represented 6 of them. Beijing Zhangjiakou's bid to host the 2022 Winter Olympics was successful, and the resources of Infront will have a positive effect on the development of China's winter projects and the development of winter sports in China.

From Lehman Optoelectronics actual controller Li Mantie invested in the establishment of Beijing Twelfth Technology Co., Ltd., to invest in the establishment of Shenzhen Renren Football Club, and then the company and the actual controller and Lehman Kaixing jointly set up Lehman Kai Sports Culture Fund At this point, Lehman Optoelectronics has fully spread the layout of the sports industry, and participating in the acquisition of Swiss Infront Sports is the crowning touch.

Lehman Opto's "Club + Core Events + Marketing / Media + Mobile Internet + Industry Fund" layout target exceeded expectations, at the Lehman Sports Marketing Resource Conference in January 2015, the company proposed "three main lines, one means" layout Sports industry: “One means” is to use the capital platform of listed companies to achieve strategic direction through capital operation; “three main lines” include deep farming football, mobile internet (the first product 12th App), event operation (existing Super League) , China-A business resources, access to high-quality IP, intervention in the field of competition, development of copyright, ticketing, sponsorship, derivatives, brokerage and other services).

In the field of football, in addition to the business resources of core events such as Super League and China A, Lehman Optoelectronics also participated in various domestic and international top events such as the FA Cup, China Team, International Friendly Match, International Champions Cup, etc. The strategic investment of Fang Sports provides reference and experience for the company's sports media business, which will help enhance the ability to develop business resources for various competitions in the core events and future football fields; and the actual controllers for Shenzhen Renren Football Club Investment and incubation will lay the foundation for the company to enter the field of youth football training, player brokerage, and campus football;

In terms of mobile internet, its first "Internet + Sports" product "12th Person App" has been officially launched, dedicated to building a Chinese fan home, providing Chinese football fans with information, games, e-commerce, and SMG. Create a platform, information and social platform for Chinese football fans. The "12th Person App" is different from the market football APP in that it focuses on Chinese football and can be combined with the company's offline manpower allocation and LED screen resources in the Super League and China A; the company sponsors The identity and good interaction with the club can also bring the stars and related fan broker derivatives resources to the products; and the presence of the V and KOL in the football field can further stimulate users' attention and stickiness. At present, the “12th Person App” has been able to realize interaction, information, activities, data and other functions; in the future, as the user scales up, social, sports, mall, games and other functions will further enrich the product and expand to the O2O model. Offline events, networking and other activities. At present, China's core fan group is expected to be in the tens of millions of grades, and in the long run, it has the potential to reach the scale of hundreds of millions of scales. The company's products focus on Chinese football, focusing on the core fan groups with spending power, focusing on product building, user group training and activity improvement, and will have a wide space in the later stage.

In terms of event operations, on the one hand, as China's sports reform is deepening, the company will enhance its competitiveness in all aspects of the industry chain through incubation and investment, and will be able to better participate in the market competition of various event resources in the future. On the other hand, in the current situation that many IP events are still on the rise, by setting up a total of 500 million yuan of Lehman Kaixing Sports Fund, it is also better to participate in the event IP incubation, and share its growth in the future. Copyright, ticketing, sponsorship, and derivative of multiple profit models. The fund partner Kaixing Investment focuses on the sports field and is the investment advisory unit of China Sports Newspapers Headquarters under the State Sports General Administration. The cooperation will accelerate the company's strategic layout in the field of sports.

The Lehman Optoelectronics controlling shareholder's investment in Infront has far-reaching significance: (1) An important step in internationalization, from providing high-tech LED equipment for overseas events to establishing relationships with international sports institutions through investment infront. In the future, there will be opportunities to participate in the international sports market; (2) Competitor's professional ability complements the company's resources, which will help the company to better market and realize sports resources; (3) Infront of the football and ice projects It is also the two main lines that have great development space and active encouragement in China.

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