Smart lighting under "Internet +"

In 1985, Michael Porter proposed a general strategy concept in the Competitive Strategy. For enterprises, it is possible to create competitive advantages through three aspects: one is the differentiation strategy, which means that by creating greater value, the company can set the average price higher; the second is the cost-leading strategy, that is, the efficiency is more High leads to lower average unit costs; three are key business strategies. At present, there are more than 20,000 LED lighting companies, but the product homogeneity is serious. Therefore, enterprises can only adopt price wars based on low cost, and with the advantage of China's manufacturing industry no longer, the price war will become unsustainable.

At present, China's economy is gradually entering a new normal, and there are new industrial opportunities: First, consumption will be personalized, smart industry, 3D printing will usher in opportunities; second, production miniaturization, intelligence, specialization will become an industrial organization The new feature; third, the market competition gradually turned to quality-based, differentiated-based competition. Therefore, in the face of the new normal new opportunities and low-cost strategy of the LED industry chaos, how to make the LED lighting industry take a new development path is more worthy of our consideration.

Nowadays, Internet+ is a hot word. In this year's work report of the two sessions, Li Keqiang once proposed: Formulating an "Internet +" action plan to promote the integration of mobile Internet, cloud computing, big data, and Internet of Things with modern manufacturing, and promote the healthy development of e-commerce, industrial Internet and Internet finance. The specific performance is as follows: 1. Enterprise competition changes from offline competition to offline competition; 2. Cross-border competition becomes the norm. In the future, consumers will buy things according to their ethnic groups. When he agrees with this brand, he may buy all the products of this brand, such as Xiaomi’s “fan economy”.

Therefore, the essence of "Internet +" is the onlineization and dataization of traditional industries, which has spawned new formats, such as Internet + retail, which is e-commerce; Internet + transportation, and the birth of "small taxis" and other smart car service; Internet + finance, the birth of online financial management, payment, P2P, crowdfunding and other projects. So what kind of sparks will the Internet + lighting collide?

Since 2014, technology-innovative enterprises, Internet companies and lighting companies have fought in the field of smart lighting: technological innovation companies focus on simple smart products such as bulbs in the field of lighting, and the penetration of Internet companies into the lighting industry, focusing on the latter. Install the market's DIY needs. In this regard, lighting companies can use their understanding of the lighting industry and the needs of users' light environment, take the initiative to form their own unique advantages in the smart lighting market. Therefore, enterprises mainly promote smart lighting solutions, avoid vicious price wars, compete at a higher level, and strive to achieve overtaking in corners, which is an effective means of breaking through.

In the LED era, smart lighting will become a hot spot in the industry. At the strategic level, enterprises think and differentiate breakthroughs in the vicious competition environment of the market; at the technical level, people's understanding of the characteristics of LED semiconductors continues to deepen; at the market level, it is the new generation of smart home lighting under the influence of "Internet +" The demand for lamps has increased.

In general, "Internet +" helps the LED industry to pull out from the price war, while smart lighting has expanded its value in the non-lighting field while enhancing the value of the lighting product itself, opening up new possibilities for lighting companies. The development space of the industry has improved the overall living environment of the industry. However, it should be noted that the Internet is only optimized for business models and does not change the nature of business. Therefore, we should return to the fundamentals of the industry and do the basic work of the industry. Don't let tools replace the essence, treat obscenity as love!