Hungry marketing misrepresented millet company to be fined in Taiwan

Due to the false sales of red rice mobile phones in Taiwan, Xiaomi was fined NT$600,000 by the Taiwan Fair Trade Commission (hereinafter referred to as the Fair). This is the first case of punishment in mobile phone products in Taiwan. Xiaomi Company issued a statement yesterday to apologize but announced that it had only lost 30 units.

According to an announcement from the Taiwan Fair, Taiwan Xiaomi launched a network to purchase red rice mobile phones on December 9, 16, and 23, 2013. On the day of open purchase, there were 10,000 mobile phones, 10,000 mobile phones, and 8,000 red mobile phones. The purchase was said to have been completed in 9 minutes, 50 seconds, 1 minute, 08 seconds, and 25 seconds. In fact, the number of snapping qualifications for the three events was 9,339, 9,492, and 7,389 respectively. As there were more mobile phone margins, they were not opened for consumers to buy, but they ended up arbitrarily ending their buying activities and advertising. Not coincident.

The Fair Review also found that Xiaomi Company only prepared 10,000 red rice in Taiwan on December 9 last year, but before the event, it also issued another 1750 F-codes that could directly enter the site to purchase Red Mobile phones without buying anything, leading to the first On the day of the round of activities, there was insufficient inventory.

The fair said that the difference between Xiaomi’s announcement volume and the number of final snap-in qualifications was suspected of crowding out consumers’ buying opportunities, and the number of final snapping qualifications was less than the number of advertisements declared. “There is a false sense of knowledge and decision among the participating snappers. It does not fulfill the obligation and responsibility of advertisers to truly represent the quantity of goods."

Fairness will decide to give Taiwan Xiaomi Company NT$600,000 as a penalty for violation of Article 21 Paragraph 1 of the Fair Trade Law.

"I'm sorry, we did have 30 fewer." For this punishment, Taiwan Xiaomi issued a statement apologizing. Judging from the wording, Xiaomi Company apparently believes that the 1750 F codes issued should be counted in the number of announcements, while the Taiwan Fair Society believes that it should not be counted.